Experience

The Retail Practice

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• TRP Associate

  • Aug 2018 - Present



Self Employed - Office Management & Online Media

• Dorset

• Marketing & Office Management specialist

  • Nov 2017 - Present



Hoburne Ltd

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Marketing Manager

  • Nov 2015 - Oct 2017

  - Managed all the company's marketing activities for Hoburne Ltd and Burry and Knight, which encompassed 7 Holiday Parks, Holiday Home Sales, 3 Golf Clubs and Hoburne Properties - Developed and created the Company's brand identify and implemented the Parks entrance and wayfinding signage - Developed and managed the Holiday Homes Sales campaigns and new pitch development projects - Oversaw and managed the Company’s marketing budget - Helped support the digital… Show more - Managed all the company's marketing activities for Hoburne Ltd and Burry and Knight, which encompassed 7 Holiday Parks, Holiday Home Sales, 3 Golf Clubs and Hoburne Properties - Developed and created the Company's brand identify and implemented the Parks entrance and wayfinding signage - Developed and managed the Holiday Homes Sales campaigns and new pitch development projects - Oversaw and managed the Company’s marketing budget - Helped support the digital marketing and liaison with external agencies - Created, planned and implemented the promotional campaigns for Holiday Sales and worked closely with the Holiday Sales Development Manager to ensure occupancy level targets were hit and successfully supported the business of reporting sales ahead of last year - Overall responsibility for brand management and corporate identity - Managed internal and external events - Managed the relationships with our digital, media and print design agencies - Maintained effective internal communications to ensure that all relevant company functions were kept informed of marketing activities - Analysed potential strategic partner relationships to enhance the company's brand awareness Show less - Managed all the company's marketing activities for Hoburne Ltd and Burry and Knight, which encompassed 7 Holiday Parks, Holiday Home Sales, 3 Golf Clubs and Hoburne Properties - Developed and created the Company's brand identify and implemented the Parks entrance and wayfinding signage - Developed and managed the Holiday Homes Sales campaigns and new pitch development projects - Oversaw and managed the Company’s marketing budget - Helped support the digital… Show more - Managed all the company's marketing activities for Hoburne Ltd and Burry and Knight, which encompassed 7 Holiday Parks, Holiday Home Sales, 3 Golf Clubs and Hoburne Properties - Developed and created the Company's brand identify and implemented the Parks entrance and wayfinding signage - Developed and managed the Holiday Homes Sales campaigns and new pitch development projects - Oversaw and managed the Company’s marketing budget - Helped support the digital marketing and liaison with external agencies - Created, planned and implemented the promotional campaigns for Holiday Sales and worked closely with the Holiday Sales Development Manager to ensure occupancy level targets were hit and successfully supported the business of reporting sales ahead of last year - Overall responsibility for brand management and corporate identity - Managed internal and external events - Managed the relationships with our digital, media and print design agencies - Maintained effective internal communications to ensure that all relevant company functions were kept informed of marketing activities - Analysed potential strategic partner relationships to enhance the company's brand awareness Show less



Beales Department Stores

• United Kingdom
• Retail
• 100 - 200 Employee

• Head of Marketing & Loyalty

  • 2008 - Sep 2015

  - Managed the marketing, loyalty, media, POS, creative, visual and social media plan to support the strategy of the business - Successfully launched Beales 'Love Rewards' loyalty scheme – membership now stands at 400,000 within 3 years. 70% are active and increased turnover by +4% - As part of the Executive Committee, Board reports and presentations were given on a monthly basis - Managed the co-ordination and delivery of the Group’s Point of Sale - Managed and… Show more - Managed the marketing, loyalty, media, POS, creative, visual and social media plan to support the strategy of the business - Successfully launched Beales 'Love Rewards' loyalty scheme – membership now stands at 400,000 within 3 years. 70% are active and increased turnover by +4% - As part of the Executive Committee, Board reports and presentations were given on a monthly basis - Managed the co-ordination and delivery of the Group’s Point of Sale - Managed and maintained the Global Marketing Calendar by ensuring the Trading and Retail Operations worked alongside to deliver the Groups promotional activity - Managed key PR events both internally and externally for the business, regularly looking for new routes to market - Ensured the Press were effectively kept up to date of key activities to achieve maximum publicity - Managed all communication with our external printer, media buying agency and loyalty provider - Managed and approved all marketing literature, eg press ads, brochures, magazines, direct mailing projects and radio campaigns - Maintained and managed all budgets related to Marketing, Loyalty, Media and Christmas Visual execution and created Promotional Budget plans bi annually - Regularly liaised with Head of Concessions and all key Concession Partners to work together on joint Marketing Events - Reviewed, planned and executed all external events that Beales participated in to ensure they are professional, commercial and in line with Beales customer demographic data profiles - Managed and maintained our Love Rewards Loyalty Scheme by creating a Strategy to ensure we drive existing customers in-store and provide opportunities to seek new members. Regular liaison with Beales Loyalty Provider to understand the data in order to create specific activity/promotions/events for each customer segment - Ensured all areas of the business are kept informed of the Loyalty and Marketing departments activities Show less - Managed the marketing, loyalty, media, POS, creative, visual and social media plan to support the strategy of the business - Successfully launched Beales 'Love Rewards' loyalty scheme – membership now stands at 400,000 within 3 years. 70% are active and increased turnover by +4% - As part of the Executive Committee, Board reports and presentations were given on a monthly basis - Managed the co-ordination and delivery of the Group’s Point of Sale - Managed and… Show more - Managed the marketing, loyalty, media, POS, creative, visual and social media plan to support the strategy of the business - Successfully launched Beales 'Love Rewards' loyalty scheme – membership now stands at 400,000 within 3 years. 70% are active and increased turnover by +4% - As part of the Executive Committee, Board reports and presentations were given on a monthly basis - Managed the co-ordination and delivery of the Group’s Point of Sale - Managed and maintained the Global Marketing Calendar by ensuring the Trading and Retail Operations worked alongside to deliver the Groups promotional activity - Managed key PR events both internally and externally for the business, regularly looking for new routes to market - Ensured the Press were effectively kept up to date of key activities to achieve maximum publicity - Managed all communication with our external printer, media buying agency and loyalty provider - Managed and approved all marketing literature, eg press ads, brochures, magazines, direct mailing projects and radio campaigns - Maintained and managed all budgets related to Marketing, Loyalty, Media and Christmas Visual execution and created Promotional Budget plans bi annually - Regularly liaised with Head of Concessions and all key Concession Partners to work together on joint Marketing Events - Reviewed, planned and executed all external events that Beales participated in to ensure they are professional, commercial and in line with Beales customer demographic data profiles - Managed and maintained our Love Rewards Loyalty Scheme by creating a Strategy to ensure we drive existing customers in-store and provide opportunities to seek new members. Regular liaison with Beales Loyalty Provider to understand the data in order to create specific activity/promotions/events for each customer segment - Ensured all areas of the business are kept informed of the Loyalty and Marketing departments activities Show less



Beales Department Stores

• United Kingdom
• Retail
• 100 - 200 Employee

• Marketing Communications Manager – Senior Manager

  • 2003 - 2004

• Group Marketing Co-Ordinator – Section Manager

  • 1998 - 2003

• PA to the Group HR Executive – Section Manager

  • 1990 - 1998



Sieger Limited

• Poole, Dorset

• Personnel Assistant

  • 1989 - 1990



Vertical Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• PA to the Managing Director and Sales Director

  • 1987 - 1989



Fox & Sons Estate Agents

• Canford Cliffs, Dorset

• Secretary to Negotiators

  • 1986 - 1987



Guardian Fire Detector Systems

• Poole, Dorset

• PA to Managing Director

  • 1983 - 1986