Experience

Uncanny.

• Singapore
• Advertising Services
• 1 - 100 Employee

• Chief Communications Officer (CCO)

  • Mar 2021 - Present



Endeavor Spain

• Spain
• Non-profit Organizations
• 1 - 100 Employee

• Marketing and communications Manager

  • Nov 2020 - Present



Freelance, self-employed

• Animation and Post-production
• 1 - 100 Employee

• Marketing Consultant

  • Mar 2019 - Present

  Currently supporting 4 small online businesses in:📱 Digital Marketing strategy📱 eCommerce📱 Paid media (search & social)📱 Content creation.



Miss García Shoes

• Sales and Merchandising Manager

  • Apr 2017 - Feb 2019

  Luxury Shoes made in Spain.👠 30% increase in retail sales; 👠Establishment of the brand in domestic multibrand channel; 👠 Integration in ECI's marketplace; 👠 Responsible for the two retail stores of the brand and coordination of design team; 👠 Definition of annual budgets and monthly targets by door taking defining peak selling milestones for each product category; 👠 Sales monitoring and implementation of strategies and actions to maximize them; 👠 Merchandising: Collection planning by product type and price point, defining the pricing positioning



DOUBLE IKKAT SL

• Spain
• Textile Manufacturing

• Co-founder

  • Sep 2012 - Sep 2018

  Online Ready-to-Wear brand specialized in partywear.👗 E-commerce director 👗 Website creation (Magento & Shopify) and set up. Community Management. Communication and PR. 👗 SEO optimization, SEM Campaign set up and follow up. Facebook ads. Google Analytics. 👗 Selection of online marketplaces and negotiation of the terms of collaboration. 👗 Structure, design and production of collections 100% made in Spain. 👗 Expansion to Multibrand channel (30 stores in Spain and abroad) 👗 Management of Shop-in-Shops in Madrid and Sevilla. 👗 Sales monitoring in the different channels Implementation of strategies and action plans to increase sales. 👗 Art Director in photo shootings and Responsible for Brand Image.



Michael Kors

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Planning & Merchandising Manager for Michael Kors EMEA

  • Jan 2010 - Sep 2012

  In charge of launching the RTW division of MICHAEL Michael Kors, in Europe and Middle East.🛍 Responsible for planning and merchandising in the Wholesale business. 🛍 Establish the SKU / Style plan for the collections by product category according to budget assigned and market trends. 🛍 Along with MK HQ, select and adapt the collection to European markets and ME franchises' needs🛍 Determine the pricing architecture, monitor markup, and choose the means of transport. 🛍 Organize Sales Meetings to present and explain collections to Sales Team & Agents. 🛍 Build assortments for the different markets. 🛍 Based on actual sales and projections, provide US HQ Merchandising team with the units by SKU to be bought for Europe and Middle East. 🛍 Sales follow up in the different channels. 🛍 Coordinate the Sales team & Agents on an international level. 🛍 Suggest actions to maximize sales and clear out ATS. 🛍 Price and product surveys.



Inditex

• Spain
• Retail
• 700 & Above Employee

• Brand Manager _ Uterqüe

  • May 2008 - Dec 2009

  Active involvement in the launch of Uterqüe, under TEMPE, subsidiary of the Inditex Group responsible for the design, production and distribution of accessories of all the groups brands.👢 Campaign Planning: Budget allocation by country/store/month/day; 👢Store classification according to turnover / size / location / product typology sold; 👢 Daily sales monitoring; 👢 Definition and implementation of Sales and Distribution strategies (Best seller back up, replenishments, product transfers, returns to warehouse. carry-overs, Mark Downs, Reprise, etc).👢 Support stores globally in order to implement the strategies; 👢 Preparation of sales peaks milestones; 👢 Along with Purchasing and Design Departments, set up of the structure and content of the collection for the different markets where the brand was established, according to sales analysis and market trends; 👢 Preparation of store openings and training of the staff in leather goods.

• Product Manager - Zara Man

  • Nov 2006 - May 2008

  Responsible for the European French speaking markets: France (2º largest market of the group) and Benelux.👟 Store classification according to turnover / size / location / product typology sold; 👟 Campaign Planning: Budget allocation by country/store/month/day; 👟 Selection of the product for the markets under my responsibility, based on sales history and market trends; 👟 Development of special product for specific market needs and in order to cover collection voids; 👟 Implementation of commercial strategies (Best seller back up, replenishments, product transfers, returns to warehouse. carry-overs, 👟 Mark Downs, Reprise, etc). 👟 Support stores globally in order to implement the strategies.