Paloma Lopez Santiago

Paid Ads Specialist at Crescent Sense
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Contact Information
us****@****om
(386) 825-5501
Location
Orlando, Florida, United States, US
Languages
  • Spanish Native or bilingual proficiency

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Bio

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5.0

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Denise McFadden, MBA

Paloma constantly gave 100% of herself to the mission of UCF's College of Business. She was critical in ensuring our promotional items not only supported our vision but ensured they aligned with our audience wants and needs. Any organization would be lucky to have her a part of their team.

Amy Kavanaugh, MBA PHR

I’ve had the pleasure of supervising Paloma during the Fall 2022 semester at UCF’s College of Business Office of Professional Development where she worked as a Marketing Intern. Paloma was responsible for working with two teams in creating the office’s branding for print media. She produced customized solutions for a multifaceted department, taking into account the needs of the University, College, Department, and targeted student audience, each time producing stellar results. Her ability to create media from multiple viewpoints and incorporate feedback was impressive, making the creative process seamless. Paloma is a dedicated professional, consistently researching trends, providing recommendations, and taking the lead on projects. She is a great team member, always willing to jump in, provide assistance, and help our office achieve our mission. We’ve been lucky to have Paloma as part of our team and know she will go far.

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Credentials

  • Local SEO Fundamentals
    Moz
    May, 2023
    - Nov, 2024
  • Keyword Research
    Moz
    Apr, 2023
    - Nov, 2024
  • SEO Fundamentals
    Moz
    Apr, 2023
    - Nov, 2024
  • Mailchimp Foundations
    Intuit Mailchimp
    Jun, 2022
    - Nov, 2024
  • Google Ads Essential Training
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Microsoft Excel 2016 Certification
    Microsoft
    Nov, 2021
    - Nov, 2024
  • Social Media Marketing Foundations
    LinkedIn
    Oct, 2021
    - Nov, 2024
  • Google Ads - Search
    Google
    Sep, 2022
    - Nov, 2024
  • GA4 Certification
    Google
    Feb, 2023
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Paid Ads Specialist
      • Aug 2022 - Present

      - Managing paid digital media including but not limited to paid search, display, video, and more with systems such as Google Editor and Ads, Facebook Ads Manager, and Microsoft Advertising. - Conduct weekly/monthly spending reports and performance analysis from platforms such as: Google Analytics and Ads, Facebook Ads Manager, WordPress eCommerce data, and more to influence future budgets and marketing strategies. - Analyzing and reporting consistent SEO keywords through tools such as SEMRush to create short and long-term SEO strategies increasing website ranking and conversions. - Launching paid ads on Google and Facebook for various clients increasing audience reach by 68% and site traffic by 87%. - Building detailed Google Data Studio Dashboard reports encompassing data from Google Analytics and Google/Facebook/Microsoft Ads for a variety of clients to meet each individual needs. Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • SEO Specialist Intern - Dean's Office
      • Jan 2023 - May 2023

      - Conduct keyword research for graduate programs offered at UCF. - Monitor social media development, rankings, and traffic to create in-depth performance reports. - Evaluate and report on developing KPIs. - Research and analyze trends and news to find areas for improvement and new ranking opportunities for the UCF website and social media platforms. - Assist in the development of internal marketing materials when necessary. - Conduct keyword research for graduate programs offered at UCF. - Monitor social media development, rankings, and traffic to create in-depth performance reports. - Evaluate and report on developing KPIs. - Research and analyze trends and news to find areas for improvement and new ranking opportunities for the UCF website and social media platforms. - Assist in the development of internal marketing materials when necessary.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Mar 2022 - Jun 2022

      - Coordinating multi-stage HubSpot marketing campaigns through Mailchimp for a variety of clients based on individual needs. - Utilized graphic design platforms such as Canva and Adobe Photoshop to create and edit email template designs. - Reduced client communication response time by half with the creation and implementation of Hubspot templates and consistent monitoring. - Developed cohesive meeting and event marketing templates using Google Docs/Excel/PowerPoint and Microsoft PowerPoint to provide an easy format for all members to edit while offering consistent branding and organization. - Designed email templates and implemented A/B tests for better engagements and CTR through Mailchimp. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • UCFPINK Photographer and Videographer Officer
      • Jan 2022 - May 2022

      - Created both graphic design content and photography/videography content for use on both Instagram and TikTok for both UCFPINK and VSPINK directly. - Collaborated with a team of social media experts in social campaigns. - Executed a candle-making event for 20 participants from the idea phase to the final product, along with the desserts and drinks within a minimal budget that brought a surplus of $500 in sales. - Created both graphic design content and photography/videography content for use on both Instagram and TikTok for both UCFPINK and VSPINK directly. - Collaborated with a team of social media experts in social campaigns. - Executed a candle-making event for 20 participants from the idea phase to the final product, along with the desserts and drinks within a minimal budget that brought a surplus of $500 in sales.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Coordinator
      • Aug 2020 - Aug 2021

      - Managed Instagram accounts for 7 companies including Alden Suites, Barnie's Coffee, and Caribe Royale. - Designed, executed, and monitored the Instagram stories for all accounts. - Increased follower count for each business account by 5% each month. - Published daily and maximized engagement reaching an audience of 40K accounts to grow account following and engagement. - Managed Instagram accounts for 7 companies including Alden Suites, Barnie's Coffee, and Caribe Royale. - Designed, executed, and monitored the Instagram stories for all accounts. - Increased follower count for each business account by 5% each month. - Published daily and maximized engagement reaching an audience of 40K accounts to grow account following and engagement.

  • My Sweet Zepol
    • Orlando, Florida, United States
    • Content Creator/Co-Owner
      • Jan 2018 - Jan 2021

      -Developed content for the blog, including recipe development, lifestyle blog posts, and food photography. -Expanded audience 4K a month through social media outlets. -Illustrated photos and revised them with photoshop. -Trained and improved with SEO analysis. -Developed content for the blog, including recipe development, lifestyle blog posts, and food photography. -Expanded audience 4K a month through social media outlets. -Illustrated photos and revised them with photoshop. -Trained and improved with SEO analysis.

Education

  • University of Central Florida
    Bachelor's degree, Marketing
    2020 - 2023
  • Valencia College
    Associate's degree
    2018 - 2020

Community

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