Social Media Marketing Specialist

• Oct 2022 - Present

• Responsável pelo planejamento e execução de estratégias que visam a promoção dasmarcas, como: Ousadia Drink, Catuaba Selvagem, Cerveja Sulamericana, Pink MoonChopp de Vinho, Red Hot Energy Drink, entre outras;• Gerenciamento de redes sociais em diferentes canais (Instagram, Twitter e TikTok),incluindo a elaboração de planejamento, calendário editorial, programação de conteúdose análise de performance;• Suporte na cobertura de eventos com produção de conteúdo;• Interação direta com o consumidor através de comentários, mensagens diretas ouenquetes propostas;• Responsável por direcionar os designers nos desenvolvimento de peças gráficas eaprovação das mesmas para estar alinhado com a proposta de cada marca. Show less

Marketing Analyst

• May 2022 - Sep 2022

• Responsible for planning and executing strategies aimed at promotingbrands, like: Ousadia Drink, Catuaba Selvagem, Cerveja Sulamericana, Pink MoonChopp de Vinho, Red Hot Energy Drink, etc.• Management of social networks in different channels, including the elaboration ofplanning, content programming and performance analysis;• Support in covering events with content production;• Development of paid campaigns and ads (Instagram/Facebook/TikTok Ads) tobrand promotion;• Responsible for mapping influencers according to strategy, tone of voice andgoals of each brand;• Organization and planning of content created by influencers, taking into accountconsideration trends and high content for better performance of the content. Show less

Social Media and Content Specialist

• Nov 2019 - Present

Social media

• Jul 2022 - Feb 2023

• Responsável pela produção de conteúdo para as redes sociais da empresa. • Responsável pelo planejamento e cronograma de postagens. • Interação direta com o consumidor através de comentários, mensagens diretas ou enquetes propostas. • Atividades em conjunto com os demais membros da equipe para elaboração de peças, planejamento de mídia. • Responsável pela produção de conteúdo para as redes sociais da empresa. • Responsável pelo planejamento e cronograma de postagens. • Interação direta com o consumidor através de comentários, mensagens diretas ou enquetes propostas. • Atividades em conjunto com os demais membros da equipe para elaboração de peças, planejamento de mídia.

Content coordinator | Reviewer

• May 2021 - Mar 2022

• Responsible for coordinating the writing team.• Create and apply strategies so that the team's flow is as agile and effective as possible.• Production of texts for social networks, blogs, website, brandbook and email marketing.• Working with the strategic team to produce sales-oriented copies.• Main responsible for textual review, spelling and content analysis.• Responsible for preparing monthly posting plans and schedules.• Application of strategies for brand communication using different networks, approaches and languages.• Work with the other team members to use effective strategies according to the segment and positioning of each client. Show less

Copywriter

• Dec 2020 - May 2021

Social media

• Jan 2020 - Dec 2020

• Responsible for the production of web content. • Strategies for communicating brands with customers using different networks, approaches and languages. • Support in the preparation of plans and posting schedules. • Direct interaction with the consumer through comments, direct messages or proposed polls. • Activities together with the other team members for the elaboration of graffic pieces, media planning and suggestion of values ​​​​to boost according to each demand. • Responsible for the production of web content. • Strategies for communicating brands with customers using different networks, approaches and languages. • Support in the preparation of plans and posting schedules. • Direct interaction with the consumer through comments, direct messages or proposed polls. • Activities together with the other team members for the elaboration of graffic pieces, media planning and suggestion of values ​​​​to boost according to each demand.

Commercial marketing

• Oct 2019 - Jan 2020

• Responsible for attracting and recruiting athletes (professional or not). • Participation in the negotiation and finalization of the purchase process. • Administration and dissemination of materials on the company's social networks. • Support in customer registration and preparation of sales reports. • Support in the analysis of potential customers and monitoring the development of the sales strategy. • Propose ways to solve customer needs. • Responsible for attracting and recruiting athletes (professional or not). • Participation in the negotiation and finalization of the purchase process. • Administration and dissemination of materials on the company's social networks. • Support in customer registration and preparation of sales reports. • Support in the analysis of potential customers and monitoring the development of the sales strategy. • Propose ways to solve customer needs.

Marketing analyst

• Jul 2019 - Oct 2019

• Plan and execute strategies aimed at the company's promotion and dissemination needs. • Planning of actions and internal events for the company's employees, with the objective of improving communication, engagement and their identification with the organization's culture. • Responsible for prospecting customers through online and offline media. • Implement and monitor customer relationship policies. • Management of social networks, analysis of results and creation of new platforms. • Plan and execute strategies aimed at the company's promotion and dissemination needs. • Planning of actions and internal events for the company's employees, with the objective of improving communication, engagement and their identification with the organization's culture. • Responsible for prospecting customers through online and offline media. • Implement and monitor customer relationship policies. • Management of social networks, analysis of results and creation of new platforms.

Service and sales

• Aug 2016 - May 2018

• Responsible for the control of communication material, preparation of announcements for publication of news and review of texts, articles and news in newspapers in the region of operation. • Participation in the implementation of improvements in the communication process, in addition to assisting in strategic decision making. • Responsible for financial control and support in company payments. • Customer and supplier service, participating in the negotiation in the acquisition of goods and in the sale of products. Show less