Paloma Soucanh
Marketing Associate at UNIZIMA- Claim this Profile
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Français Native or bilingual proficiency
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English Professional working proficiency
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Experience
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UNIZIMA
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Belgium
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Biotechnology Research
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1 - 100 Employee
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Marketing Associate
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Jan 2022 - Present
− Design, develop and implement multi-channel marketing & communication − Draft compelling differentiated messaging campaigns that position Unizima’ solutions and expertise to key client segments and make the company relevant − Create dynamic content using analysis-based insight and client case studies to support business development team − Apply Unizima’s brand and style consistently in all collateral, including brochures, whitepapers, promo material and videos − Identify & target the channels and subject of publication where Unizima’s clients and prospects congregate to generate impactful client engagement − Support the Unizima team with clear and comprehensive briefings and speech writing Show less
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Montrium
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Canada
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Software Development
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1 - 100 Employee
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Product Specialist, Europe
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Jan 2020 - Sep 2020
- Ensure clear and effective communication between clients and Montrium - Manage the onboarding of projects with external clients and provide technical training on products - Prepare technical documentation and training material, assist with user acceptance testing and perform testing of use cases - Interact with the development team on the system development process - Ensure clear and effective communication between clients and Montrium - Manage the onboarding of projects with external clients and provide technical training on products - Prepare technical documentation and training material, assist with user acceptance testing and perform testing of use cases - Interact with the development team on the system development process
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Air Liquide
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France
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Chemical Manufacturing
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700 & Above Employee
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e-Marketing Project manager
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Jan 2018 - Jan 2020
• Product data management: data administration, referential management • MyProducts (new internal catalogue): Change management (communication, training, documentation) of the transition from the old platform to the new one • MyGas (new external catalogue): Coordination with the digital, commercial and marketing teams to display the product portfolio on the customer portal • SOPRAN (software for quotation used by sales representatives): Implementation of the tool in Benelux with training of the sales force, creation of documentation on how to use the tool and fix its settings, data implementation twice a year Show less
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bioMerieux
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France
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Biotechnology Research
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700 & Above Employee
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Junior Project Manager
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Sep 2015 - Dec 2016
Created in 1995 by Alain Mérieux, the Protocol Service is a transversal service whose mission includes organizing, welcoming and accompanying VIP visitors to bioMérieux'headquarters in Marcy l’Etoile. This is a business-orientated service supporting the operations worldwide while ensuring the values of the Mérieux family are shared with the visitors. • Management of the project content « The Showroom » in collaboration with Marketing, Digital marketing, Product communication, Corporate communication and external agencies: messaging, storytelling, creation of supports (video, presentation, quiz, etc) • Creation of an intranet platform allowing VIP visits management and the follow up of the visitors’ satisfaction Show less
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Mylan
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Marketing assistant
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2013 - Jul 2015
• Study of the competitive intelligence and the market • Development and implementation of product development and product launch plan (60 product launches/year) • Development of product promotional campaign (press, emailing, fax-mailing) • Updating the substitution support tools to healthcare professionals • Conception and implementation of internal communication tools • Creation of communication supports for organized events • Study of the competitive intelligence and the market • Development and implementation of product development and product launch plan (60 product launches/year) • Development of product promotional campaign (press, emailing, fax-mailing) • Updating the substitution support tools to healthcare professionals • Conception and implementation of internal communication tools • Creation of communication supports for organized events
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Universitat Politècnica de València (UPV)
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Spain
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Higher Education
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700 & Above Employee
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Laboratory Technician
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Apr 2012 - Jun 2012
Study and anticipation of possible reactions to catalysts Study and anticipation of possible reactions to catalysts
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Education
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IDRAC Business School
Master Bac+5 Commercial Strategy Manager - Brand strategy and Innovation, Marketing -
IDRAC Business school
Bac +4, Marketing and negociations -
IDRAC Business school
Bachelor double compétence, Marketing et Négociations Industrielles -
University of the West of Scotland
Bachelor's degree, Chemical engineering -
Université Claude Bernard Lyon 1
DUT Génie Chimique - Génie des procédés, Génie Chimique - Génie des procédés