Customer Experience Manager

• Jun 2022 - Present

Jag arbetar i nära samarbete mellan bankens olika avdelningar för att skapa en sömlös, attraktiv och effektiv kundupplevelse. Jag arbetar i nära samarbete mellan bankens olika avdelningar för att skapa en sömlös, attraktiv och effektiv kundupplevelse.

Chief Marketing Officer, CMO

• Aug 2019 - May 2022

At Lanetalk, the #1 app for bowlers, I heavily rely on my creative and analytical capabilities. I’m working closely with product management, engineering, sales, and marketing/growth. My favorite area of work is to understand our customers through generative research. ● Build the product marketing function, working closely with our founder and investors to translate product vision into the user’s app experience, product marketing strategy, and materials ● Develop a deep understanding of our target customers and their use cases to create effective positioning and messaging frameworks for our products ● Design and implement a product marketing plan to competitively position Lanetalk and drive awareness, activation, and ongoing customer success ● Collaborate with product, design, and sales to improve product marketing effectiveness, leveraging data when possible ● Produce and own all product marketing material including Art Direction, demo videos, decks, and other sales collateral Show less

Senior Art Director

• Apr 2018 - Jul 2019

I developed concepts that reflected strategy with strong creativity and that were appropriate for the brands personality. I worked in a collaborative manner with senior writers to produce high quality advertising. That ensured ideas were produced timely, on budget and with the degree of quality promised at internal presentations. In addition to being the largest lottery in Sweden, the Swedish Postcode Lottery also donates surplus funds to non-profits, such as WWF and AMNESTY INTERNATIONAL. More than $1 billion has been donated by the lottery since 2005! I think that's awesome! Show less

Communication Manager

• Jan 2017 - Apr 2018

I was mainly responsible for service design and marketing, as well as strategic and operational tasks. I was mainly responsible for service design and marketing, as well as strategic and operational tasks.

Project Manager, Innovation Manager

• Oct 2012 - Apr 2018

It was my company, Human Intelligence. Focus was placed on the development of business and innovation processes. We were always hands-on. In order to explore what works and doesn't work with specific experience, we observed real people (customers/users) in natural environments. Essentially, innovation is about connecting what a customer desires with what is feasible and viable for the client. In theory, it is difficult, in practice it is even worse. It is risky to begin a business of this nature without any clients or track record in the industry. But I did, and I learned things that books cannot teach. Show less

Senior Art Director

• Aug 2011 - Nov 2012

I was responsible for the execution and timely delivery of high-quality creative materials. On a typical day at the office, I interacted with executives and creative teams of my organization and its client companies. It was my responsibility to manage timelines, budgets, and creative guidance, as well as the day-to-day operations of my department. I was responsible for the execution and timely delivery of high-quality creative materials. On a typical day at the office, I interacted with executives and creative teams of my organization and its client companies. It was my responsibility to manage timelines, budgets, and creative guidance, as well as the day-to-day operations of my department.

Senior Art Director / Designer

• 2005 - 2011

Art Director / Designer

• Sep 2003 - 2005

Designer

• Sep 2000 - Sep 2003

Art Director Ass.

• 1997 - 2000