Experience

Shyft

• India
• Wellness and Fitness Services
• 100 - 200 Employee

• Lead - Events & Experiential Marketing

  • Feb 2023 - Jul 2023

  Gurugram, Haryana, India Set up & established the offline marketing vertical of Shyft Launched & executed Shyft Wellness Markets, Shyft Pass. Responsible for Content, Social media, Partnerships, Communities, Event Marketing, BTL



Big Bad Wolf

• India
• Entertainment Providers
• 1 - 100 Employee

• Head - Studios, B2B and Special Projects

  • Aug 2015 - Feb 2023

  New Delhi Area, India Big Bad Wolf is a boutique talent management firm based in Delhi. As Head of Studios, the role includes working with the team on digital content solutions and have made content pieces (episodic series, music videos, influencer videos, memes, scripts) for brands like Singapore Tourism, Niyo Banking, KFC, Bira91, Dream 11, Crocs As Head of B2B, the role entails working with a team and handling all non-exclusive artist bookings for corporate and private events, venue programming &… Show more Big Bad Wolf is a boutique talent management firm based in Delhi. As Head of Studios, the role includes working with the team on digital content solutions and have made content pieces (episodic series, music videos, influencer videos, memes, scripts) for brands like Singapore Tourism, Niyo Banking, KFC, Bira91, Dream 11, Crocs As Head of B2B, the role entails working with a team and handling all non-exclusive artist bookings for corporate and private events, venue programming & festival programming. Some of the artists booked include Vishal Shekhar, Shaan, Farhan Akhtar, Salim Suleiman, Papon, Harshdeep Kaur, Dhvani Bhanushali, Nikhil DSouza and many more.. Show less



Sewara Hospitality

• India
• Hospitality
• 1 - 100 Employee

• Manager - Marketing

  • Feb 2014 - Jun 2015

  New Delhi Area, India Heading the marketing department for Sewara Group which has two running verticals - Hospitality & Organics. Led the marketing team on all marketing activities related to the resorts, restaurants; as well as formulating a marketing launch plan for Organics. Taking a lead on all aspects of marketing from - ATL BTL Digital Marketing Public Relations Tie ups & Alliances Events & Promotions Sponsorships Developing and maintaining relationships with vendors and… Show more Heading the marketing department for Sewara Group which has two running verticals - Hospitality & Organics. Led the marketing team on all marketing activities related to the resorts, restaurants; as well as formulating a marketing launch plan for Organics. Taking a lead on all aspects of marketing from - ATL BTL Digital Marketing Public Relations Tie ups & Alliances Events & Promotions Sponsorships Developing and maintaining relationships with vendors and associates; clients and customers alike. Show less



Fountainhead Promotions & Events Pvt. Ltd.

• Associate Account Manager - Business Development & Client Servicing

  • Sep 2012 - Dec 2013

  New Delhi As Associate Account Manager, the role entailed Sponsorship Sales Liasoning with Sponsors & Clients Vendor coordination Ideating and pitching concepts to new and existing clients Presentations Event execution



Entertainment Media Services Pvt. Ltd.

• Business Development & Client Servicing

  • Nov 2008 - Oct 2010

  Conceptualising and executing live music events across the country. As the team leader, the role was 360 degrees including but not limited to: Sponsorship Sales Client Servicing Artist Programming Event Planning Event Execution Artist Relations Team Management



Paprika media Pvt Ltd

• Newspaper Publishing
• 1 - 100 Employee

• Sr. Executive - Marketing

  • May 2008 - Oct 2008

  Delhi Marketing plan for the launch of a new magazine. Marketing support for TimeOut Delhi



Entertainment Media Services Pvt. Ltd.

• Asst. Manager - Events & Promotions

  • May 2007 - Apr 2008

  Planned and executed live music events all over the country in order to popularize and regularly promote the music. The role also included leading a team of volunteers for the various events