Experience

LEAD School

• India
• Education Administration Programs
• 700 & Above Employee

• Zonal Trade Marketing (North + East)

  • Sep 2021 - Present

  • Managing Trade Marketing for North + East • Brand Marketing: Developing and executing marketing campaigns, creative brief development, creative evaluation & clearance • Innovation drive for LEAD as a brand: Nomenclature, Brand Custodian, Brand Guideline Creation, and Promotion Plan • Customer Engagement: Conceptualizing and executing the engagement program for the partners/stakeholders to stimulate the relationship with the parents via Traditional Marketing. • Driving brand promotion program: Visual & Social media led campaigns - marketing and brand communication for 1000+ Schools. • Driving *enroll* program to help schools gain new customers through Promotional Events & BTL Activation. • Managing and working with Cross-functional departments along with Agency & Vendor Management. • On-ground & Online Activation: BTL activation, Events, Point of Sale management, Collaterals, Brochures & Social Media Handling etc Show less



Freelance (Self employed)

• Writing and Editing
• 700 & Above Employee

• Freelance Content Writer and Marketer

  • Feb 2020 - Aug 2021

  - Social Media Management & Marketing - SEO-based Blogs and Articles - Email Marketing - Copywriting - Website Content - Image and Video Content - Social Media Management & Marketing - SEO-based Blogs and Articles - Email Marketing - Copywriting - Website Content - Image and Video Content



Future Group India

• India
• Manufacturing
• 700 & Above Employee

• Retail Marketing Executive

  • Jul 2018 - Jan 2020

  • Planned and executed ATL and BTL activations. • Managed Marketing budgets and Calendar execution for Big Bazaar (MP Stores). • Conducted Market research & Competition mapping through Price benchmarking. • Organized and managed various events like FBB Femina Miss India Madhya Pradesh Auditions (2018). • Planned outdoor campaigns for maximum Brand Visibility and In-store campaigns for maximum footfall. • Coordinated with PR agencies for media coverage of various campaigns. • Participated in Brand collaborations and Cross-promotional sales. • Successfully executed the Customer Loyalty Program as a part of Retention Initiatives and Customer Marketing. • Strategized, Planned & Executed Multi-Channel Marketing. • Assisted the operations team in Customer Relationship Management for delivery of better Customer Service in future. Show less



SproutBox - CoWorking Spaces

• India
• Leasing Non-residential Real Estate
• 1 - 100 Employee

• Marketing Executive

  • Jun 2017 - Jul 2018

  • Organized (conceived, planned & executed) the events for the purpose of expanding the presence of SproutBox in Delhi-NCR • Built the community through communication & interpersonal relationships. • Planned & executed community initiatives to create associations among members of different organizations • Collated information related to the business and objectives of the tenant’s organization • Managed the on-boarding & exit process of the members • Executed all company driven ideas and initiatives. • Created a collaborative environment amongst our members through events and hyper-local alliances & partnerships • Engaged stakeholders by building a calendar of co-working events; provided creative & interesting texts, videos, and other content for Social Media. Show less



Collegedunia

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Freelance Writer

  • Apr 2017 - Jun 2017

  1. Long-form content about exams, courses, and colleges. 2. Researching all the untouched and unexplored courses and creating a curriculum 3. SEO-based blogs and articles. 1. Long-form content about exams, courses, and colleges. 2. Researching all the untouched and unexplored courses and creating a curriculum 3. SEO-based blogs and articles.



nearbuy.com

• India
• Technology, Information and Internet
• 100 - 200 Employee

• Student Brand Ambassador (Internships)

  • Sep 2016 - Dec 2016

  During my internship, I was responsible for their Online Marketing, Advertising, Online sales, and Lead generation for the website and social media pages. This was done by working on their various projects. I worked as a student brand ambassador for Nearbuy during this time as well. During my internship, I was responsible for their Online Marketing, Advertising, Online sales, and Lead generation for the website and social media pages. This was done by working on their various projects. I worked as a student brand ambassador for Nearbuy during this time as well.



Big Bazaar - Future Retail

• India
• Retail
• 700 & Above Employee

• Summer Intern

  • Jun 2016 - Aug 2016

  During my internship at Big Bazaar, 1. Worked directly under Customer Relationship Manager. 2. Supported the team in managing Customer Seva Desk. 3. Collected useful and insightful Customer Behaviour data through in-store and outdoor surveys. 4. Experienced and learned about Target Marketing, Competition Analysis & Price Benchmarking. During my internship at Big Bazaar, 1. Worked directly under Customer Relationship Manager. 2. Supported the team in managing Customer Seva Desk. 3. Collected useful and insightful Customer Behaviour data through in-store and outdoor surveys. 4. Experienced and learned about Target Marketing, Competition Analysis & Price Benchmarking.