Experience

One Galle Face

• Sri Lanka
• Travel Arrangements
• 1 - 100 Employee

• Head of Marketing Communications

  • Jun 2023 - Present



OREL Corporation

• Sri Lanka
• Appliances, Electrical, and Electronics Manufacturing
• 200 - 300 Employee

• Head of International Business Development

  • Jan 2019 - Sep 2023

  Developing and engaging strategies for International Marketing plans for the organisation. Entering new markets and growing IT Solutions / Service awareness in global destinations. The development and implementation of marketing programmes to enhance the global appearance and standing of the company. Managing the strategic direction of marketing activities through the development and implementation of tactical plans including advertising campaigns, PR and Corporate Communications, Trade Shows, Events and Conferences. Adapting to changes in the market in order to best serve the marketing objectives for the organization and customer needs. Researching about and developing International Projects. Recommending appropriate Service Production channels to make the marketing strategies a hit. Managing subordinates and leading them to achieve the ultimate International marketing goals for the organization. Collaborating with international and national departments to identify and implement marketing strategies that are in alignment with the local laws of a country and in search of Investment methods. Managing communication with internal teams as well as international counterparts. Managing the legal approval process and proposed efficient activities for a particular region or area. Developing relationships with key local industry associations and leveraging membership opportunities to raise the company profile within key markets/sectors. Show less



Dialog Axiata PLC

• Sri Lanka
• Telecommunications
• 700 & Above Employee

• Unit Manager Product Marketing & Promotions

  • 2016 - 2019

  Provides leadership and direction in the business development, implementation, and monitoring of the strategic marketing plan for the organization. Development, production and delivery of activations, promotions and events from proposal right up to delivery. Delivering Marketing Campaigns on time, within budget, that meets customer satisfaction. Setting, communicating and maintaining timelines and priorities on every project. Communicating, maintaining and developing customer relationship through active promotions island wide using relevant ATL/BTL Digital campaigns. Managing external supplier relationships (ad & event agencies) during promotional projects. Managing operational and administrative functions to ensure specific projects are delivered efficiently Providing leadership, motivation, direction and support to the internal team. Overall coordination & inspections and project managing on promotions & BTL activations. Leading the development and execution of Dialog CSR campaigns. Ensuring excellent customer service and quality delivery. Ensure new communication campaigns and programs are aimed at reaching sales targets. Manage brand delivery and consistency across all markets for all product lines. Show less



Majestic City Mall & Ceylon Theatres

• Sri Lanka

• Manager Marketing & Events Promotions

  • 2013 - 2016

  Liaising with the Overseas Film Distributor, film studios and local filmmakers to purchase and distribution of movie content to respective cinemas. Ensuring the Mall and cinema meets set audience targets each month/year etc. Arrangement of all legal documentation on movie content purchase and distribution. Liaising with the marketing teams and taking responsibility for the correct local delivery of centrally-arranged marketing and events activity. Managing the marketing processes, ensuring that ATL/BTL communications and Social media news items fully utilised and aligned with Social Media marketing priorities and advice. Taking responsibility for effective BTL Advertising, ensuring events & promotions and venues are well publicised and that sponsor advertising is appropriately and tidily displayed. Creative content management by overseeing the promotional materials & print marketing, ensuring that content for press ads within agreed timescales; managing the effective press media on corporate communication (advertisements and PR articles) placements on publications. Oversee Marketing on cinema commercial screening with corporate and probable sponsors & ensuring that on-screen marketing (trailers and internal and external advertising) is current, relevant and as directed. Management of overall mall marketing campaigns, promotional events and cross promotions with sponsors. Show less



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Communication Manager - Brand Development Strategist

  • Jul 2011 - Apr 2013

  Carat is the world’s largest Advertising communications company, with a presence in 110 countries. The company creates better business value for clients by maximizing advertising brand value. Over the years of my stay at Carat I was Experienced in brand management, marketing consultancy & planning, event management, campaign development. Experience across a variety of industries including Financial Institutions, Telecommunication, F&B, Personal Care, Apparel & Manufacturing, Luxury Consumer Goods, Bank and Hotels. Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits. Looking at the pricing of products and analysing the potential profitability. Overseeing the production of advertisments, print advertisements, social media exhibition and promotional events and liaising with art designers, media buying and production suppliers. Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines. Monitoring product distribution and consumer reactions through focus groups and market research. Create strategies to take advantage of market opportunities. Conceptualize strategic initiatives and implement details of a campaign. Execute strategies with cross-functional teams Manage internal marketing departments such as advertising, digital marketing and production. Assist integration of campaigns with brand consistency. Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research. Analyze sales data to update a brand or category portfolio, determine new products. Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Brand Manager

  • Jul 2010 - May 2011

  In charge on Brand marketing and PR communication. Be actively involved in executions on strategic projects ranging from project brief development in fully 360°, creative ATL Campaigns and digital productions web & social media. Understanding of specific communication objectives, In depth knowledge of industry and trends. Translate existing business and consumer insights into marketplace opportunity through Public Relations campaigns. Generate ideas and new ways to build client business. Coordinate with Strategy & creative operations team to understand, develop and execute campaigns successfully. Show less



EAP Broadcasting Company Ltd - ETV CHANNEL

• Business Development Manager

  • Jul 2008 - Jun 2010

  Production director, script writer on special programs and head of post production management. Develop engagement programs for the channel including screening, selecting and scheduling programs for inclusion in 24-hour broadcast schedules designed to attract audience and sponsors to drive revenue. Perform strategic analysis and planning for key content initiatives. Analyze and communicate details about customer engagement on ETV and other platforms to prioritize content acquisition and product development efforts and optimize merchandising of content on ETV. Prepare quarterly company updates and board presentations about the state of content on ETV. Support ad sales and content acquisition organizations with data and sales tools. Arrange content trends, pop culture, traditional media, and the changing media landscape to ensure that content value proposition stays ahead of the curve. Work with the VP, Digital Distribution to identify, develop, negotiate and close multi-platform global business deals with current and new clients and present opportunities to senior management Collaborate internally with Marketing, programming, Production, Engineering and other departments to create strategic cross-functional opportunities with partners. Prepare financial models of such opportunities based on revenues, costs, and ROI and short/long term financial goals. Lead reporting and data analysis to analyze partner performance and to optimize marketing, content and product offerings and present actionable insights based on internal performance and competitive position. Directs and coordinates the overall on-air products that includes news and entertainment programming. See less Show less



EAP Broadcasting Company Ltd - ETV CHANNEL

• Production Manager

  • Apr 2006 - May 2008

• Assistant Production Manager

  • May 2004 - Aug 2006

• Senior Production Coordinator

  • Jul 2003 - May 2004