Digital Marketing Director

• Mar 2023 - Present

Senior Digital Marketing Manager

• May 2021 - Mar 2023

Digital Marketing Consultant

• Jan 2017 - Dec 2022

-Partnership with digital marketing agencies from Mexico, UK & US on specific projects for the LATAM region. -Web analytics and insights. -Strategy and coordination for websites and landing page development. -SEM & SEO. -Social Ads. -Social network strategies (Facebook, Instagram, Twitter, LinkedIn, Spotify, TripAdvisor). -Email marketing. -Partnership with digital marketing agencies from Mexico, UK & US on specific projects for the LATAM region. -Web analytics and insights. -Strategy and coordination for websites and landing page development. -SEM & SEO. -Social Ads. -Social network strategies (Facebook, Instagram, Twitter, LinkedIn, Spotify, TripAdvisor). -Email marketing.

Paid Advertising Lead

• Jan 2021 - May 2021

-Lead the paid advertising team to support brands of the company in their advertising goals on digital platforms.-Budget management and allocation across different platforms like Facebook, Google, LinkedIn, and Microsoft ads.-Weekly and monthly performance reports to the product and marketing managers.-On-page and off-page SEO optimization strategies.

Digital Marketing Associate

• May 2020 - Jan 2021

-Supporting company brands (e-commerce, apps, and technology) in content creation for socials, blog posts, copywriting for, ads, and landing pages.-Ownership of SEM campaigns managing budgets across Google and Facebook advertisement networks and accomplishing ROAS goals.-Working on regular SEO optimization (on-page and off-page) -Weekly and monthly reports focused on SEO and SEM key metrics.

Digital Strategy and Growth Marketing

• Jan 2019 - May 2020

-Plan and execution of digital strategies for the brand Zuni and Arión. Including SEO, SEM, social media ads, email marketing. -Allocation and management of the budget into different channels. -Social media grid plan and content creation, working together with a design team. -Advertising campaigns and performance reports for Google and Facebook Ads. -Inbound marketing strategy: structure and conversion funnel. -Automation of processes for the commercial and marketing area. -HubSpot: Maintenance, optimization, and in-house support, including Sales Hub, Service Hub, and Marketing Hub. Show less

Marketing Coordinator

• Jul 2013 - Dec 2016

-Lead the marketing team to implement promotions and activities in retail and department stores across Mexico. -Developed a new business channel with a retail brand, opening the first store and taking ownership of the customer experience and brand concept. -Management of annual and seasonal budgets for marketing area strategies (DME´S). -Costs, margins, and pricing for products. -Lead the marketing team to implement promotions and activities in retail and department stores across Mexico. -Developed a new business channel with a retail brand, opening the first store and taking ownership of the customer experience and brand concept. -Management of annual and seasonal budgets for marketing area strategies (DME´S). -Costs, margins, and pricing for products.

Marketing Assistant

• Jan 2013 - Jul 2013

-Marketing team leader for the wide-format inkjet market division in Mexico. Reporting to marketing VP in the USA. - Market analysis. Development and implementation of marketing strategies around Mexico. -Evaluate market opportunities within the graphic systems division. Proposed and implemented marketing strategies to increase sales and customer database. -Marketing team leader for the wide-format inkjet market division in Mexico. Reporting to marketing VP in the USA. - Market analysis. Development and implementation of marketing strategies around Mexico. -Evaluate market opportunities within the graphic systems division. Proposed and implemented marketing strategies to increase sales and customer database.

Intern Sales Customer Marketing

• Oct 2011 - Dec 2012

-Management and analysis of main seasons (Valentine's Day, Mothers Day, Back to School, and Christmas). -Development of POP material in conjunction with design agency and suppliers for the different seasons. -Marketing budget management(DME'S). -Build scorecards for tracking KPIs (Sell In, Sell Out) of the seasons (analysis of displacement by customer format). -Management and analysis of main seasons (Valentine's Day, Mothers Day, Back to School, and Christmas). -Development of POP material in conjunction with design agency and suppliers for the different seasons. -Marketing budget management(DME'S). -Build scorecards for tracking KPIs (Sell In, Sell Out) of the seasons (analysis of displacement by customer format).

Media Coordinator

• Jun 2009 - Jun 2011

-Daily media clipping for news related to the University (press dossier). -Accounting management and supplier's attention in the department. - Management and program delivery of the ISTMO magazine in Guadalajara. -Image design of the Department of Institutional Communication. -Daily media clipping for news related to the University (press dossier). -Accounting management and supplier's attention in the department. - Management and program delivery of the ISTMO magazine in Guadalajara. -Image design of the Department of Institutional Communication.