Brand Manager

• Jan 2021 - Present

Manager - Brand and Social

• Jul 2019 - Dec 2020

• Managememt of creative marketing plans for the new private label launch in the contact lens category. • End to end curation of brand communication across Digital and offline channels. • Built and brought together an internal and external team to function in coherence and put together the whole Social Media, Influencer Marketing and Blog piece for the brand • Work closely with internal and external teams to plan and develop the content calendar and help enable an integrated communication approach on multiple marketing channels like performance, social media, emailers, SMS and website • End to end management of creative shoots for the brand, responsible for brand's Digital PR initiatives and curation of print advertorials • Budget planning and allocation to enable campaign execution and amplification

Content Marketing Specialist

• Nov 2017 - Jul 2019

• Managed external agencies to ensure proper delivery of content for social and digital campaigns • Planned annual brand shoots calendar for collection launch, brand promotion, category development and relevant social media campaigns. • Established blogs, influencer collaborations and video content as an integral part of the marketing plan. • Responsible for budget planning and efficient distribution across channels to maximize impact. • Plan and develop a content calendar to enable integrated communication through various touchpoints like social media platforms, emailers, blogs and onsite promotional properties

Manager - Social Media

• Dec 2015 - Nov 2017

- End to end management of social content and strategy for National Geographic, Fox Life India and Aircel. - Played an integral role in the planning and execution of Reebok’s Fit to Fight campaign with Kangana Ranaut and National Geographic’s Mission Blue campaign with Farhan Akhtar - Thorough competition and TG analysis using multiple social media tools like Radian 6, Unmetric and meltwater to devise social plans and strategies for strengthening brand presence across social channels - Collaboration across different teams to identify an integrated marketing approach for brands across channels Achievements: Awarded as the Best Social Media Person of the year 2016. Received an award for the Best Creative Campaign - 2016 A member of Dentsu Aegis’ leadership program, Route 500.

Senior Executive: Social Media

• Oct 2013 - Nov 2015

- Account management and Social Media Execution - Responsible for developing ideas for online campaigns, implementing social media strategies, exploring new ways of engaging with audiences across social platforms - Gained thorough understanding of tools for measuring performance and creating social strategies for brands: Quintly, Sysomos, Radian 6 Brands worked on: Philips and Jiva Ayurveda - Account management and Social Media Execution - Responsible for developing ideas for online campaigns, implementing social media strategies, exploring new ways of engaging with audiences across social platforms - Gained thorough understanding of tools for measuring performance and creating social strategies for brands: Quintly, Sysomos, Radian 6 Brands worked on: Philips and Jiva Ayurveda