Palak Gupta
Research Assistant at D'Amore-McKim School of Business at Northeastern University- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Entreprenurship strategy: From Ideation to Exit
CourseraJul, 2020- Nov, 2024 -
Essentials of entreprenurship
CourseraJun, 2020- Nov, 2024 -
Positive Psychology
CourseraJun, 2020- Nov, 2024 -
Global Strategy I: How the Global Economy Works
CourseraMay, 2020- Nov, 2024
Experience
-
D'Amore-McKim School of Business at Northeastern University
-
United States
-
Higher Education
-
200 - 300 Employee
-
Research Assistant
-
Oct 2022 - Aug 2023
- Conducted marketing efforts to promote the school among 50+ deans of business schools across the United States - Assisted in publishing the podcast "International Business Today," catering to business professionals and students - Developed and implemented social strategy across social media accounts (Instagram, Facebook, Twitter and LinkedIn) - Conducted marketing efforts to promote the school among 50+ deans of business schools across the United States - Assisted in publishing the podcast "International Business Today," catering to business professionals and students - Developed and implemented social strategy across social media accounts (Instagram, Facebook, Twitter and LinkedIn)
-
-
-
Famo Media
-
India
-
Co-Founder
-
Jul 2018 - Aug 2022
- Managed 400+ customer relationships and effectively lead a team of 20 resulting in revenue of $50K in 4 years - Led marketing strategies and business growth leading to 100% increase in clientele year on year - Keep Go-to-Customer teams informed on communication plans, prepare frontline teams where campaigns will drive follow-up to Sales, Support and/or Customer Success teams, and report back on results and insights - Collaborated with cross functional teams including marketing… Show more - Managed 400+ customer relationships and effectively lead a team of 20 resulting in revenue of $50K in 4 years - Led marketing strategies and business growth leading to 100% increase in clientele year on year - Keep Go-to-Customer teams informed on communication plans, prepare frontline teams where campaigns will drive follow-up to Sales, Support and/or Customer Success teams, and report back on results and insights - Collaborated with cross functional teams including marketing, product, content and social media to successfully launch two magazines(digital/print) offering a platform for more than 200 entrepreneurs to showcase their stories of success - Designed/delivered digital marketing, content and advertisement strategy for over 200+ customers Show less - Managed 400+ customer relationships and effectively lead a team of 20 resulting in revenue of $50K in 4 years - Led marketing strategies and business growth leading to 100% increase in clientele year on year - Keep Go-to-Customer teams informed on communication plans, prepare frontline teams where campaigns will drive follow-up to Sales, Support and/or Customer Success teams, and report back on results and insights - Collaborated with cross functional teams including marketing… Show more - Managed 400+ customer relationships and effectively lead a team of 20 resulting in revenue of $50K in 4 years - Led marketing strategies and business growth leading to 100% increase in clientele year on year - Keep Go-to-Customer teams informed on communication plans, prepare frontline teams where campaigns will drive follow-up to Sales, Support and/or Customer Success teams, and report back on results and insights - Collaborated with cross functional teams including marketing, product, content and social media to successfully launch two magazines(digital/print) offering a platform for more than 200 entrepreneurs to showcase their stories of success - Designed/delivered digital marketing, content and advertisement strategy for over 200+ customers Show less
-
-
-
Homage advisers
-
India
-
Venture Immersion Program| Entrepreneurship Capstone
-
Dec 2021 - Mar 2022
- Conducted a comprehensive market research for an e-commerce platform for sustainable products, including analysis of offline and online business models, best practices benchmarking, and go-to-market strategies, business process reviews - Manage content calendar to ensure brand social content is relevant, engaging, and optimized for each unique channel - Conducted a competitive market analysis for "Ladies Who Lead's" current offerings, designed strategies to design training workshops… Show more - Conducted a comprehensive market research for an e-commerce platform for sustainable products, including analysis of offline and online business models, best practices benchmarking, and go-to-market strategies, business process reviews - Manage content calendar to ensure brand social content is relevant, engaging, and optimized for each unique channel - Conducted a competitive market analysis for "Ladies Who Lead's" current offerings, designed strategies to design training workshops leading to opportunity identification, sales progression, business growth, and hands-on client training Show less - Conducted a comprehensive market research for an e-commerce platform for sustainable products, including analysis of offline and online business models, best practices benchmarking, and go-to-market strategies, business process reviews - Manage content calendar to ensure brand social content is relevant, engaging, and optimized for each unique channel - Conducted a competitive market analysis for "Ladies Who Lead's" current offerings, designed strategies to design training workshops… Show more - Conducted a comprehensive market research for an e-commerce platform for sustainable products, including analysis of offline and online business models, best practices benchmarking, and go-to-market strategies, business process reviews - Manage content calendar to ensure brand social content is relevant, engaging, and optimized for each unique channel - Conducted a competitive market analysis for "Ladies Who Lead's" current offerings, designed strategies to design training workshops leading to opportunity identification, sales progression, business growth, and hands-on client training Show less
-
-
-
3LOQ
-
India
-
Software Development
-
1 - 100 Employee
-
Marketing Intern
-
May 2021 - Jul 2021
- Create integrated, cross-channel marketing campaigns for customers that drive engagement and help customers achieve value through product adoption and usage - Conducted thorough market analysis and research, preparing detailed questionnaires to support the launch of new products - Create integrated, cross-channel marketing campaigns for customers that drive engagement and help customers achieve value through product adoption and usage - Conducted thorough market analysis and research, preparing detailed questionnaires to support the launch of new products
-
-
-
Confederation of Indian Industry
-
India
-
Non-profit Organizations
-
700 & Above Employee
-
Marketing Intern
-
Jun 2020 - Oct 2020
- Oversaw statuses of the brand project and brand partnership work to ensure deadlines and expectations are met in the project management tool. Communicated updates to key stakeholders in a timely manner - Ownership of assigned brand projects/events through conception and execution, while partnering with key internal stakeholders - Oversaw statuses of the brand project and brand partnership work to ensure deadlines and expectations are met in the project management tool. Communicated updates to key stakeholders in a timely manner - Ownership of assigned brand projects/events through conception and execution, while partnering with key internal stakeholders
-
-
Education
-
2022 - 2023
Northeastern University
Master's degree, International Management -
2019 - 2022
Ashoka University
Bachelor's degree, Economics
Community
