Head of Digital Transformation

• Jul 2019 - Present

- Leading the end-to-end strategy, design and implementation of the company’s digital roadmap, including UX/UI, Customer Experience (B to C and B to B to C) and Digital Marketing - Represents the “Voice of Customers” to craft the key objectives, strategies and apply the data for a product to make business decisions to create satisfying or compelling experiences for users of a product, with a focus on reshaping the customer experience to maximize conversions. - Possess a fundamental understanding of end-to-end customer experience integration and dependencies.- Collaborate with stakeholders during the visioning and concept development of a product.- Lead, manage and collaborate with cross-functional teams, business partners and stakeholder management for a product(s).- Assess value, develop cases, and prioritization to ensure work focuses on those with maximum value that are aligned with business/product strategy. Show less

Head of Digital and Marketing Communications

• Aug 2018 - Jul 2019

Lead the team that comprise of:Marketing communication (offline/online)Lead acquisitionBrandingPRCorp.commField marketing communicationCustomer experience design (CX, BX, UX/UI)Digital solutions

Treasurer Board Of Directors

• Jun 2021 - Dec 2021

SVP, Head of Digital Marketing & Social Strategy

• 2012 - Jul 2018

Responsible for developing and leading the implementation and direction of company’s overall web marketing platforms and social media marketing strategy with content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention on website and social media (overall content including Krungsri website, Facebook, IG, Twitter), including onsite content and digital PR by integrate the content programs with brand campaigns to drive brand to demand, in addition to corporate image with leading online publications and influencer communities. Create framework to deliver seamless experience for online customers, including complaint management and online crisis management. Lead digital transformation to build innovation culture at Krungsri group for 23,000 employees under project called "Krungsri IGNITE" in the forms of internal communication, internal marketing campaign, leveraging technology and internal champion to run the whole project successfully in gathering ideas, filtered ideas, judging ideas, and get them implemented. The first season ended in May 2017. Build UX team from scratch and create design thinking work environment to fit with agility in project management with user-centric approach to deliver friendly digital experiences at the forefront of brand interaction; based on research and data analysis. Show less

Branding and Communications leader

• Sep 2011 - Sep 2012

- Enhancing the awareness of public through brand enhancing campaigns and activities, maintaining brand presence in the market and promoting growth with right concept, and involve in research and survey analysis to measure awareness levels, brand perception, campaign results and performance. - Relationship management with partner, as well as media agencies for new projects/campaigns. - Oversees brand related marketing and advertising and execution from creatives and others to ensure brand consistency and application. - Responsible for Public Relations of external press communications for each product. i.e. New launch of products, business performance press conference - Assure the quality of Above-the-line and Below-the-line campaign. Show less

Branch Communications Leader

• Feb 2010 - Sep 2011

Main responsibilities are; - Influence Stakeholders on the value of strategic operation communications by providing examples of structured communication process and rhythm. - Create and stabilize the communications infrastructure for branch and distribution to ensure the operating rhythm and two-way communications between HQ & Branch network. - Support Executive communications, managing customer complaints and continue to build team. - Stabilize the implementation of newly created communication enabling tools and technologies into the bank to support branch network. - Act as business partner to support the communications of key projects and training. Show less

Assistant Vice President, PR & Communications

• Oct 2007 - Jun 2010

Responsibilities: Internal communications, Employee engagement and CSR- Assist with corporate messaging, PR activities, media exposure to ensure all communication strategies and goals are achieved.- Works closely with entire business units to develop potential story ideas and communication projects in order to enhance awareness and corporate reputation with employees, customers and the general public.- Acted as the single point of contact for all flow of information between communicators in Asia and US.- Support the team on corporate branding and CSR including “responsible lending” consumer finance education initiatives and the Banking on WomenTM GE CSR initiative, the first of its kind in Thailand. Show less

Assistant Manager/Manager, reporting to Asia Communications leader

• Oct 2005 - Oct 2007

Responsibilities: Internal communications across AsiaCreate monthly communications rhythm internally to show case GE Money achievements, engage employees and share best practices through monthly communication report across GE Money Asia, according to the business theme. This involves coordinating, prioritizing and designing the newsletter monthly, across 10 countries.

Executive Assistant to CFO

• Sep 2003 - Oct 2005