Experience

Birthmark

• South Africa
• Media Production
• 1 - 100 Employee

• Strategic Planner

  • Jul 2021 - Present

  Planner - Plan and develop media strategies & tactics to achieve/resolve client's opportunity in market - Media touch point planning and market research - Competitor analysis - Analysed and evaluate performance data on Meta business and Google ads to suggest appropriate actions to media buyer - Responsibility for 68 plans - Coordinate among client and internal - Create and conduct monthly reports - Develop plan to retain client to continue the project - Presentation for new business Show less



The Kale.d

• Thailand
• IT Services and IT Consulting

• Marketing Content Specialist

  • Sep 2020 - Feb 2021

  Strategist - Setting objective and analyzing SWOT, 4P, 5W1H for planning a appropriate strategic Content creator - Planning content strategy through customer journey funnel, winning point of the product. - Analyzed data for creating topic and set the schedule - Coordinate with an intern team to create contents and artwork design (outsource and internal) AE - Coordinate with clients and internal team Optimizer - Create ads campaign, monitor and optimize ads also collaborative with developer Show less



Topica Edtech Group

• Vietnam
• E-Learning Providers
• 700 & Above Employee

• Digital Marketing Executive

  • Feb 2019 - Apr 2020

  Optimizer - Create ads campaign, monitor and optimize ads, examined data and analyzed landing page user experience by using Pixel/GTM/GA/Hotjar Content Creator - Creating content on Facebook page (Social post, Follow up engagement), Blog, and content of advertising campaign which relevance with customer Graphic Designer - Design banner that relate with advertising campaign, Landing page and blog Optimizer - Create ads campaign, monitor and optimize ads, examined data and analyzed landing page user experience by using Pixel/GTM/GA/Hotjar Content Creator - Creating content on Facebook page (Social post, Follow up engagement), Blog, and content of advertising campaign which relevance with customer Graphic Designer - Design banner that relate with advertising campaign, Landing page and blog