Paik Yen Wong

Senior Events Executive at iCar Asia Limited
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Location
Kuala Lumpur, Kuala Lumpur, Malaysia, MY

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Experience

    • Malaysia
    • Internet Publishing
    • 1 - 100 Employee
    • Senior Events Executive
      • Feb 2018 - Present

      • Identifying business opportunities & developing market research strategy for better event conceptualization• Drive deep consumer/customer insights ensuring events achieve objective: footfall(consumer) & sales(customer)• Work closely & supporting sales and marketing team with expo basics: guidelines, layout, costings, marketing activities & any enquiries• Prioritization of event expenses by tier of importance, daily budget monetization & negotiating contracts with venue… • Identifying business opportunities & developing market research strategy for better event conceptualization• Drive deep consumer/customer insights ensuring events achieve objective: footfall(consumer) & sales(customer)• Work closely & supporting sales and marketing team with expo basics: guidelines, layout, costings, marketing activities & any enquiries• Prioritization of event expenses by tier of importance, daily budget monetization & negotiating contracts with venue providers/contractors Show more Show less

    • United Kingdom
    • Consumer Services
    • Events Analytics and Operations Executive
      • Jan 2017 - Jan 2018

      • Marketing data custodian responsible for leading the strategy on current market trends and analytics, and provide interpretation of market and consumer/customer research data.• Event planning & execution to effectively drive footfall and elevate consumer experience.

Education

  • Upper Iowa University, SEGi University Kota Damansara
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