Paik Yen Wong
Senior Events Executive at iCar Asia Limited- Claim this Profile
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Experience
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iCar Asia Limited
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Malaysia
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Internet Publishing
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1 - 100 Employee
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Senior Events Executive
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Feb 2018 - Present
• Identifying business opportunities & developing market research strategy for better event conceptualization• Drive deep consumer/customer insights ensuring events achieve objective: footfall(consumer) & sales(customer)• Work closely & supporting sales and marketing team with expo basics: guidelines, layout, costings, marketing activities & any enquiries• Prioritization of event expenses by tier of importance, daily budget monetization & negotiating contracts with venue… • Identifying business opportunities & developing market research strategy for better event conceptualization• Drive deep consumer/customer insights ensuring events achieve objective: footfall(consumer) & sales(customer)• Work closely & supporting sales and marketing team with expo basics: guidelines, layout, costings, marketing activities & any enquiries• Prioritization of event expenses by tier of importance, daily budget monetization & negotiating contracts with venue providers/contractors Show more Show less
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iProperty.com.my
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United Kingdom
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Consumer Services
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Events Analytics and Operations Executive
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Jan 2017 - Jan 2018
• Marketing data custodian responsible for leading the strategy on current market trends and analytics, and provide interpretation of market and consumer/customer research data.• Event planning & execution to effectively drive footfall and elevate consumer experience.
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Education
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Upper Iowa University, SEGi University Kota Damansara