Paige Shacklett

Communications Manager at Sun Devil Athletics
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Contact Information
us****@****om
(386) 825-5501
Location
Scottsdale, Arizona, United States, US

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Experience

    • United States
    • Spectator Sports
    • 100 - 200 Employee
    • Communications Manager
      • Jun 2021 - Present

      Corporate Communications and Men’s Ice Hockey Communications

    • Strategic Communications Coordinator
      • Jan 2020 - Jun 2021

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Marketing & Communications Coordinator
      • Aug 2018 - Jan 2020

      ·Wrote, edited, and distributed communications materials: press releases, feature stories, e-newsletters, media guides, tournament programs, and social media ·Designed, created, and edited the annual NCHC Media Guides and Frozen Faceoff tournament programs ·Collaborated on creative strategy for digital campaigns to increase fan engagement and brand awareness·Created content to promote the eight NCHC teams, the conference, and business partnerships ·Increased Instagram fan engagement by 750% and doubled the number of followers in the 2018-19 season·Created graphics for social media with the Adobe Creative Suite·Website management (CMS) including edits and updates with current information, rosters, polls, schedules, and weekly player awards·Coordinated with internal teams and external stakeholders to ensure excellence in conference standards·Planned and executed digital media strategies to promote the season, players, and member teams·Wrote, edited, and published feature stories for all digital platforms in a deadline-driven environment·Provided live social media content throughout the season and during the Frozen Faceoff Tournament ·Pitched feature stories for the website and social media platforms·Assisted with the credentialing process for Media Day and the Frozen Faceoff Tournament·Posted all referee travel assignment and coordination weekly·Assisted with general conference communications, operations, marketing, and promotional initiatives·Researched and applied best emerging digital media strategies, technologies, and trends·Assisted in the planning and coordination of operations at the Frozen Faceoff at Xcel Energy Center ·Represented the NCHC on a local, regional, and national stage

    • United States
    • Higher Education
    • 700 & Above Employee
    • Media Relations Student Assistant
      • Jan 2015 - May 2018

      ·Facilitated game-day media/PR operations including press box operations, statistics recording and distribution, signage and other game-related duties for Sun Devil Hockey and Women’s Tennis·Wrote game previews, post-game stories, game note content, and bios for Sun Devil Hockey·Live-tweeted games and provided content for the @SunDevilHockey social media accounts·Facilitated social media strategy during home and away games·Wrote press releases and feature stories for TheSunDevils.com·Pitched, produced, and published video content for social media sites·Coordinated interviews and press conferences for Sun Devil Hockey and Sun Devil Tennis players/coaches·Built positive working relationships with media covering Sun Devil Athletics·Supported full-time media relations staff with the creation of media guides and lineup documents·Substituted as SID during home series for Sun Devil Hockey and Sun Devil Women’s Tennis·Assisted media efforts during the 2017 NCAA Men’s Final Four, the 2016 and 2018 Desert Hockey Classic, the 2016 Pac-12 Wrestling Championships, the 2018 Ice Vegas Invitational·Photographed home ASU football and baseball games for social media and PR materials·Collaborated on the Photoshop design of men’s hockey line-up sheets and seasonal media guides in InDesign·Maintained team and student-athlete files for archival purposes on TheSunDevils.com·Occasional team travel to support media and strategic needs

    • United States
    • Higher Education
    • 400 - 500 Employee
    • Public Relations Assistant
      • Jan 2015 - May 2015

    • United States
    • Newspaper Publishing
    • 300 - 400 Employee
    • Breaking News Reporter
      • Aug 2014 - Jan 2015

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Public Relations Assistant
      • Aug 2014 - Jan 2015

    • United States
    • Higher Education
    • 700 & Above Employee
    • Freelance Writer
      • Aug 2014 - Jan 2015

Education

  • Sandra Day O'Connor College of Law at Arizona State University
    Master's degree, Sports Law and Business
    2017 - 2018
  • Arizona State University - Walter Cronkite School of Journalism and Mass Communication
    Bachelor’s Degree, Sports Journalism
    2013 - 2017

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