Experience

Artifact Uprising®

• United States
• Manufacturing
• 1 - 100 Employee

• Growth Marketing Manager

  • Sep 2021 - Present

  Denver, Colorado, United States



Outside

• United States
• Technology, Information and Media
• 300 - 400 Employee

• Performance Marketing Manager

  • Mar 2021 - Sep 2021

  Boulder, Colorado, United States - Develop marketing strategies for 13+ brand membership programs and execute digital marketing campaigns across paid social and search platforms with a monthly budget of $150K+. - Manage an ad agency team of digital media buyers, designers and account managers to clearly execute campaign goals and achieve target KPIs. - Define testing plans and develop reporting dashboard to provide weekly insights and campaign progress. - Seek new technologies and reporting to fill in the gaps of the… Show more - Develop marketing strategies for 13+ brand membership programs and execute digital marketing campaigns across paid social and search platforms with a monthly budget of $150K+. - Manage an ad agency team of digital media buyers, designers and account managers to clearly execute campaign goals and achieve target KPIs. - Define testing plans and develop reporting dashboard to provide weekly insights and campaign progress. - Seek new technologies and reporting to fill in the gaps of the tracking loss from the iOS update. - Lead the integration process of Google & Bing pixel placement across all brand websites to ensure reliable & accurate tracking. Show less



Active Interest Media

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Manager of Digital Marketing

  • Sep 2020 - Feb 2021

  Boulder, Colorado, United States - Measure and report growth across all digital marketing channels while setting goals towards continuous improvement. - Evaluate emerging reporting technology, expand marketing channels and identify creative trends to improve digital presence and provide thoughtful insight and perspective for adoption where appropriate. - Improve list growth and build the LTV of a customer through lead generation campaigns and strong conversion funnels. - Utilize analytical ability to evaluate… Show more - Measure and report growth across all digital marketing channels while setting goals towards continuous improvement. - Evaluate emerging reporting technology, expand marketing channels and identify creative trends to improve digital presence and provide thoughtful insight and perspective for adoption where appropriate. - Improve list growth and build the LTV of a customer through lead generation campaigns and strong conversion funnels. - Utilize analytical ability to evaluate conversion funnel and optimize touch-points by establishing robust tracking and building highly engaged audiences.

• Senior Marketing Analyst

  • Jul 2019 - Sep 2020

  Boulder, CO - Define digital campaign strategies for 30+ brands across Facebook, Google, Bing and other marketing channels while managing a continuous and well documented testing plan and delivering consistent and measurable planned growth and performance improvements, against key metrics. - Forecast, monitor, analyze and report on overall marketing performance, identifying opportunities for improvement and recommending solutions that maximize business growth while ensuring risk mitigation.

• Digital Marketing Analyst

  • Mar 2018 - Jul 2019

  Boulder, Colorado - Write and design ads to run on paid social and search platforms that maximize click-through rate and drive brand awareness for business development - Create and manage lead generation campaigns on social platforms and 3rd party programs to increase email list growth - Provide ad support to internal team members to assist with client campaigns and event promotion



SocialSEO Inc

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Specialist

  • Apr 2017 - Mar 2018

  Colorado Springs, Colorado Area - Client correspondence and monthly reporting - Write, design and post content as well as optimize social media platforms - Create and optimize ad campaigns on social media and in AdWords - Perform keyword analysis and conduct keyword implementation



Springbox, a Prophet company

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Copywriter

  • Jun 2016 - Aug 2016

  Austin, Texas Area -Implement SEO optimization and write metadata for Springbox and Sweet Leaf Tea websites -Perform market research and develop creative strategies for a new business pitch -Identify market trends and write copy for Nestle Waters social marketing sites -Brainstorm content, schedule, and write copy for Springbox’s media outlets -Develop a cross-functional inbound marketing campaign to announce Springbox’s rebrand -Assist with art direction on video shoots -Create concepts and… Show more -Implement SEO optimization and write metadata for Springbox and Sweet Leaf Tea websites -Perform market research and develop creative strategies for a new business pitch -Identify market trends and write copy for Nestle Waters social marketing sites -Brainstorm content, schedule, and write copy for Springbox’s media outlets -Develop a cross-functional inbound marketing campaign to announce Springbox’s rebrand -Assist with art direction on video shoots -Create concepts and write headlines for March of Dimes event promotion Show less



Bernstein-Rein Advertising

• United States
• Advertising Services
• 500 - 600 Employee

• Copywriter/Designer

  • Jun 2015 - Aug 2015

  Kansas City, Missouri Area -Create concepts for Hostess social media posts -Design and write copy for Hostess' cross-platform social media for June and July 2015 -Re-branded a non-profit prison reform organization -Conduct market research and develop marketing strategy for Eventbrite based on a specific psychographic of society -Designed and write copy for Eventbrite marketing campaign as well as assist with development of a group presentation given to the Bernstein Rein company including the president and… Show more -Create concepts for Hostess social media posts -Design and write copy for Hostess' cross-platform social media for June and July 2015 -Re-branded a non-profit prison reform organization -Conduct market research and develop marketing strategy for Eventbrite based on a specific psychographic of society -Designed and write copy for Eventbrite marketing campaign as well as assist with development of a group presentation given to the Bernstein Rein company including the president and founder Show less