Paige Wilson
Strategic Marketing Specialist at Discover Healing- Claim this Profile
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English -
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Bio
Credentials
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License of Cosmetology
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Experience
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Discover Healing
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Wellness and Fitness Services
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1 - 100 Employee
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Strategic Marketing Specialist
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Nov 2019 - Present
Our team is bridging the gap between an internal marketing team and their outsourced SEO provider to help the two worlds work better together. With a better understanding of their own website analytics, we're creating stronger marketing campaigns and getting a better ROI on SEO, SEM, and paid ad services than ever before. Our team is bridging the gap between an internal marketing team and their outsourced SEO provider to help the two worlds work better together. With a better understanding of their own website analytics, we're creating stronger marketing campaigns and getting a better ROI on SEO, SEM, and paid ad services than ever before.
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Digital Content Manager
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Oct 2015 - Nov 2019
As we acquire new clients, we evaluate and restructure the content of their website to promote better search engine ranking as well as to create clever and valuable content on their pages. My role is to help plan the content redesign - topics of discussion, formatting, linking strategy, and website design. I oversee our writing team and work with our writers to complete the body copy for our 20+ clients' web pages. As the lead editor, I review all content for grammar, spelling, formatting, and overall quality of the writing. I am also responsible for publishing this content. Each quarter, I work with our marketing team to plan content for client pages (blog posts and new web pages) that focuses on current trending topics and niche specific topics. We plan our content around SEO tactics while maintaining quality content that provides value to the clients website beyond keyword stuffing. When projects permit, I write content as a contributing writer to our clients websites as well as websites out of our control. All plans for outreach, infographics, contributing articles, client website content, etc go through me for formatting and editing. Multiple clients use our consulting services to help improve their web traffic. In these cases, I work with the client to restructure their content - we show them what type of content they should have on their web pages and how to structure this content. Show less
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Education
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2007 - 2016
Brigham Young University - Idaho
Bachelor’s Degree, Web Development -
2010 - 2012
Taylor Andrews Academy of Hair Design
Cosmetology Licensing, Cospemtology
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