Experience

LWC Drinks

• United Kingdom
• Wholesale
• 300 - 400 Employee

• Area Sales Manager

  • Sep 2017 - Present



Coca-Cola Europacific Partners

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Account Manager - On Premise

  • Feb 2016 - Sep 2017

• Executive Sales Professional Grocery

  • Apr 2014 - Feb 2016

• Stadium and Events Manager - Rugby World Cup 2015

  • Feb 2015 - Oct 2015

• Route To Market Executive

  • Jan 2012 - Apr 2014

  • Achieve challenging volume target across the 3 emerging innovation brands (delivering 23% of the total business growth plan) for a global soft drinks market leader• Working closely with approx 75 National and Regional wholesale accounts across London, South Coast and Wales & West• Working as a part of the team increasing CCE value share in flavoured waters and energy• Establishing optimum product distribution, planogram, space to sales and visibility by account• Facilitate, organise and deliver trade shows for national and regional wholesale accounts and buying groups• Developing delivered catering business and managing delivered wholesale portfolio maximising city centre opportunity• Providing alignment between the regional account managers, brand sales force and marketing team, developing and supporting the contact strategy ensuring the brands are supported from every possible angle• Taking part in developing marketing tools and working closely with shopper marketing • Training and coaching of the sales force • Training & co-ordination of delivered wholesale telesales • People management experience via training and coaching as well as managing the team of 6 sales representatives for over 2 months

• Events Team Leader

  • Jan 2010 - Jan 2012

  • Train, develop and manage the south events team. Plan and organise the team’s movements, motivate the team on a daily basis and set objectives to achieve and exceed quarterly KBI’s. • Use effective and precise planning skills to ensure all objectives are achieved for the team for all events whilst working to a demanding event schedule.• Co- ordinating sales blitz’s on territories around festival sites to increase availability and ensure maximum volume sales are achieved for the event.• Co-ordinating activations of all channels related to the events; independents, licensed, wholesale and multiple- retail.• Achieve and exceed sampling targets at each of the events whilst ensuring positive interaction and excellent brand experience is demonstrated at all times.• Ensure maximum volume sales are achieved at the event by ensuring all third party caterers on site stock the product and are fully activated.• Maintain an excellent relationship with our external event organisers; Sports Vision, to deliver our intensive festival programme which includes 10 of the largest music and motor events in the UK along side over 150 localised events. • Work nationally on a wide variety of events including Music Festivals, Sporting Events, Co Op and Punch Tavern Conferences, University Exhibitions, Wholesale Tradedays whilst communicating with a wide variety of audiences.• Responsible for the organisation and delivery of the 2010 student fresher’s programme throughout the UK delivering 90 experiential days to over half a million students. This involved liaising with key contacts for the universities, both internally and externaly, and arranging all logistics from stock to promotional activity to deliver the ultimate brand experience.• Work in conjunction with the Monster team to deliver joint business plans including trade shows

• Energy Sales Consultant

  • Apr 2009 - Jan 2010

  • Sell the energy range to independent outlets on territory.• Achieve and exceed monthly sales targets. weekly administration including PowerPoint presentations• Use Merchandising skills to promote the brands in call.• Demonstrate excellent customer relations skills to encourage sales and promote customer loyalty to the brands.• Network with CCE reps in order to achieve targets and build brand awareness on territory.• Organise and implement sampling and trade days regularly to increase brand awareness and encourage sales. • Carry out committed coverage calls ensuring national accounts are participating in energy range promotions.• Assist with Relentless sponsored events including festivals.