Paige McRoberts
Campaign Manager at AdCellerant- Claim this Profile
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Topline Score
Bio
Credentials
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AI-Powered Shopping ads Certification
GoogleAug, 2023- Nov, 2024 -
Google Ads Apps Certification
GoogleAug, 2023- Nov, 2024 -
Google Ads Display Certification
GoogleAug, 2023- Nov, 2024 -
Google Ads Video Certification
GoogleAug, 2023- Nov, 2024 -
The Trade Desk: Data-Driven Planning
The Trade DeskAug, 2022- Nov, 2024 -
The Trade Desk: Marketing Foundations
The Trade DeskAug, 2022- Nov, 2024 -
Social Media Marketing with Facebook and Twitter
LinkedInDec, 2020- Nov, 2024 -
Google Ads Search Certification
GoogleSep, 2023- Nov, 2024 -
Advanced Google Analytics
GoogleApr, 2021- Nov, 2024
Experience
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AdCellerant
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United States
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Advertising Services
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100 - 200 Employee
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Campaign Manager
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Jul 2022 - Present
Execute Partner campaigns utilizing top DSPs (The Trade Desk, etc.) everything from ad-trafficking, omni-channel campaign management, reporting and communication to the Partner’s operations team. Responsibilities include but not limited to meeting deadlines, achieving campaign KPI’s, communicating regularly with Partners, and reporting for Clients.• Ad Trafficking: The process of order intake and trafficking in demand-side platform including setting up the order, pre-optimizing and ultimately setting a campaign live. • Campaign Management: The process of continually checking and improving on the health of a campaign including pacing, click through rates, measuring conversions and ultimately ROI for the end customer.• Communication: Being able to take the complicated and make it simple for Partners and Clients. • Reporting: Providing status updates based on business rules for Partners and Clients. This output provides crucial data points about the KPI’s of each campaign, the benchmark for performance. Show less
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Account Coordinator
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Jul 2021 - Jul 2022
• Strategically built full-funnel digital marketing proposals based on advertiser’s goals• Coordinate internal communication between departments to streamline onboarding tasks, launch campaigns, and create recommendations for advertisers based on forecasting• Create documentation and SOPs for team best practices
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CDW
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United States
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IT Services and IT Consulting
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700 & Above Employee
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University of Colorado Boulder Campus Intern
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Aug 2020 - May 2021
• Served as a liaison between CDW Sales Team, University of Colorado Boulder, and Fortune 500 technology partners • Built and maintained relationships with existing customers across various departments on campus • Researched technology trends and identify opportunities for CDW to be more strategic on campus • Served as a liaison between CDW Sales Team, University of Colorado Boulder, and Fortune 500 technology partners • Built and maintained relationships with existing customers across various departments on campus • Researched technology trends and identify opportunities for CDW to be more strategic on campus
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Education
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2017 - 2021
University of Colorado Boulder
Business Administration, Marketing -
2020 - 2020
Florence University of the Arts
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University of Colorado Boulder - Leeds School of Business
International Business Certificate -
2014 - 2017
William Fremd High School
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