Social Media & Content Manager

• May 2022 - Present

Content Creator & Brand Strategist

• Mar 2020 - Present

Instagram account dedicated to recipe ideas, cooking tips, and hosting inspiration. Learn more at PaigePlates.com and @PaigePlates on Instagram! • Plan and produce engaging feed and story content daily, gaining 100k impressions in the first five months • Build follower base and actively foster community, resulting in a 26% average engagement rate per post • Design brand identity and maintain visual aesthetic and consistency • Lead Zoom & Instagram Live cooking classes for multiple partner organizations, including monthly teen cooking class • Starred in BBC program with radio and social media video components • Recipes featured in online publications including ReformJudaism.org and AmaziFoods.com Show less

Social Media Manager

• Aug 2021 - Mar 2022

Company closed in March 2022. • Owned all aspects of company’s Instagram, Twitter, TikTok, Facebook, and LinkedIn accounts including strategy, content creation, implementation, engagement, and growth optimization. • Planned, curated, and managed monthly content calendar of daily posts and stories, plus caption copy. • Storyboarded, shot, and edited all photo and video content and scripts, including cooking and behind the scenes content within the company and with partner brands, farms, and community fridges. • Developed recipes, shared cooking techniques, and featured meal ideas that use store products. • Engaged with target markets online, growing Instagram followers from 3,000 to 9,000+ in 6 months. • Successfully launched multiple new social media initiatives that highlight different aspects of the company. • Worked with influencers to conceptualize content and partner brands to feature their products. • Defined a clear social media voice and brand, serving as face of brand through storytelling. • Interacted with followers and responded to direct messages and comments through various platforms. • Researched and acted on social media trends, world events, and holidays, resulting in increased engagement. Show less

Social Media Strategist

• Sep 2019 - Jul 2021

• Served as lead on 5 sets of social media accounts (organic and paid) ranging from 10,000 to 70,000 followers, including during large-scale events. Brands include lifestyle, social justice, corporate, and Gen Z.• Strategized and implement a cohesive digital strategy as the voice for the organization and community manager. Curated content, wrote copy, and proactively planned organic social media posts.• Quickly adapted content and strategy to reflect current events, resulting in increased engagement.• Regularly practiced diversity, equity, and inclusion (DEI), including implementing social video captioning.• Designed, executed, and monitored recurring and timely Google, Facebook, Instagram, Twitter, and Pinterest Ads campaigns targeting custom audiences on a limited budget.• Analyzed and reported on organic and ad metrics to evaluate performance and optimize future campaigns, including monitoring keywords through our social listening tool.• Managed online reputation by evaluating urgent situations and strategizing statements and responses.• Stayed current with social media trends and utilized influencers, increasing brand awareness. Show less

Marketing and Communications Manager

• Sep 2017 - Sep 2019

• Conceptualized and executed concurrent marketing campaigns and content strategies to grow customer acquisition and retention for 60+ regional and global programs and annual large-scale events, contributing to 10% year over year growth.• Project managed timeline, visual content, and email production for marketing campaigns to ensure seamless execution, resulting in 30% open rates and 5% click through rates.• Owned brand strategy and branding guidelines, establishing consistency across all marketing channels.• Mobilized community around current events and social justice issues through targeted campaigns.• Partnered with 850+ community leaders to share digital marketing toolkits and printed press packages.• Built and executed holistic marketing initiative across organization, training 300+ staff. Show less

Communications Specialist

• Jun 2014 - Sep 2017

• Lead trainings for 300+ in-person and remote staff of 60+ regional and global programs on how to capture quality content and engage their audiences through strategy webinars and creation of digital resources.• Worked cross-functionally with 30+ affiliate organizations, departments, and teams of staff across North America to develop and spread marketing content across the field.• Created and managed content for program websites, social media, email marketing, and other channels.• Monitored, tracked, and shared press mentions through alerts and content feeds.• Managed communications associate and 6 summer interns. Show less

Marketing Intern

• Feb 2014 - May 2014

• Created and managed social media plan to promote Spring issue and its content. • Designed and maintained website to display features of Spring issue. • Developed public relations tactics to address reader concerns on content pieces. http://www.ediblefingerlakes.com • Created and managed social media plan to promote Spring issue and its content. • Designed and maintained website to display features of Spring issue. • Developed public relations tactics to address reader concerns on content pieces. http://www.ediblefingerlakes.com

Marketing Communications Intern

• Jan 2013 - Apr 2013

• Conducted MP research and created social media executions for the London Marathon and Generation Inspired • Designed branding posters used for the NHS Expo and House of Parliament displays • Designed online content used on website, in e-mail newsletters, media reports, and social media • Conducted MP research and created social media executions for the London Marathon and Generation Inspired • Designed branding posters used for the NHS Expo and House of Parliament displays • Designed online content used on website, in e-mail newsletters, media reports, and social media

Marketing and Events Intern

• Sep 2012 - Dec 2012

• Helped to plan and carry out large-scale events for downtown Ithaca by promoting through social media and digital marketing • Created forms, the website, press releases, radio scripts, evaluation survey, and marketing materials for Ithaca Restaurant Week • Helped to plan and carry out large-scale events for downtown Ithaca by promoting through social media and digital marketing • Created forms, the website, press releases, radio scripts, evaluation survey, and marketing materials for Ithaca Restaurant Week

Hits 103.3 Street Team

• Apr 2012 - Dec 2012

• Promoted the local radio station Hits 103.3 at different events around Ithaca • Engaged audience with promotional giveaways • Promoted the local radio station Hits 103.3 at different events around Ithaca • Engaged audience with promotional giveaways

Adobe Student Representative - Partners By Design

• Jan 2012 - Dec 2012

• Promoted Adobe products and contests/awards on campus particularly to communications and design students

Intern as a Marketing Specialist for Social Media

• Jan 2012 - May 2012

• Communicated regularly with a Social Media Strategist at Adobe Acrobat to gain learning and experience of social media by monitoring the chatter about Adobe products on social media sites

Campus Coordinator

• Oct 2011 - May 2012

• Introduced, coordinated and ran Involvio on Ithaca's campus • Communicated regularly and met with over 50 organizations on campus • Promoted Involvio to the Ithaca College student body through organization leaders, social media, and word of mouth • Planned Involvio Launch event on campus to get students excited for Involvio Involvio is a website for college students that brings all events on campus into one place. www.involvio.com • Introduced, coordinated and ran Involvio on Ithaca's campus • Communicated regularly and met with over 50 organizations on campus • Promoted Involvio to the Ithaca College student body through organization leaders, social media, and word of mouth • Planned Involvio Launch event on campus to get students excited for Involvio Involvio is a website for college students that brings all events on campus into one place. www.involvio.com

General Consultant

• Aug 2011 - May 2012

• Responsibilities included the upkeep and maintenance of computer labs on campus • Provided support in areas including software, hardware, network, and printing needs for both Macintosh and Windows platforms • Responsibilities included the upkeep and maintenance of computer labs on campus • Provided support in areas including software, hardware, network, and printing needs for both Macintosh and Windows platforms