Director

• Jun 2015 - Present

Started and managed the India Practice for Maxonic.

Manager

• Nov 2013 - Present

Manage the big data practice at Maxonic that has grown to engagements with a few major clients in the SF Bay Area.Industries Served:- Retail, Financial Services, and Semiconductors.Specialities:- Technology Marketing, Technology Sales, Business Development, Online Marketing, Big Data Consulting, Mobility Strategy and Client Management.• Spearheaded Maxonic’s partnership with big data players such as Elastic, Actian, Cloudera, TIBCO and Hortonworks and managed the partnership with Splunk.• Created the technology consulting content for Maxonic’s website and led the website re-design and development effort. Used Google Analytics and Splunk Analytics to analyze website traffic and decrease the website bounce rate. The re-design and website changes increased the website traffic by 54%.• Organized multiple Splunk Bay Area User Meetups.• Modeled Safeway store data to predict the position of various items in a Safeway store as a POC exercise. • Managed big data client engagements at retail and financial services verticals.• Presented the big data content, marketing strategy and marketing material to the sales team at Maxonic. Show less

Business Analyst

• Aug 2013 - Nov 2013

• Collaborated with developers to develop a model to predict the buyers that were more aligned to the client versus its competitors. Analysis enabled the client to identify the right contacts for cloud infrastructure and end-user computing segments, thereby improving the B2B response rate. • Created marketing material and press releases for the Contact Persona Service. Marketed the service at the SES Conference. • Collaborated with developers to develop a model to predict the buyers that were more aligned to the client versus its competitors. Analysis enabled the client to identify the right contacts for cloud infrastructure and end-user computing segments, thereby improving the B2B response rate. • Created marketing material and press releases for the Contact Persona Service. Marketed the service at the SES Conference.

Research Analyst

• Oct 2012 - Jun 2013

• Conducted feasibility analysis for new ideas and technologies that included in-depth competitor analysis, IP/Patent search, market research analysis, market trends analysis and Porter's five forces analysis. • Prepared a market research manual, which included all steps of secondary market research analysis done at the Technology Development Center. This manual would be used as a product for emerging small businesses who approach the SBTDC for consulting services. Project Examples:- • Conducted secondary market research on the technology startups in Howard County. Analyzed the success and failure rate of the startups and made recommendations to improve the success rate of startups. • Performed market research and analyzed the research data to determine the market trends, economic drivers and major players in the Unmanned Aerial Vehicles Industry. Analysis helped engineering tools manufacturing client with the business development strategy for the UAV industry. Show less

Graduate Assistant

• Sep 2011 - May 2013

MBA Intern

• Jun 2012 - Aug 2012

• Collected, organized and analyzed market data for online public and private K-12 Education industry, thereby helping the senior management with analysis of market trends and competition and product development strategy for the year 2012-13. • Performed in-depth competitor analysis to understand competitive product offerings, target audience, promotion, geographic presence and segmentation strategy. • Collected, organized and analyzed market data for online public and private K-12 Education industry, thereby helping the senior management with analysis of market trends and competition and product development strategy for the year 2012-13. • Performed in-depth competitor analysis to understand competitive product offerings, target audience, promotion, geographic presence and segmentation strategy.

Analyst Programmer

• May 2006 - May 2011

Designed, developed and implemented end to end datawarehousing solutions, thereby helping clients with Business Intelligence and Marketing Intelligence operations. Industries Served:- Insurance(Personal Lines and Commercial Lines), Pharmacy. Skills:- Abinitio, Datastage, Teradata, Unix, Oracle, MySQL, Advanced Excel. Specialities:- Technical Architecture, High Level Project Design, Requirements Gathering, Development, System Testing, Project Implementation and Production Support. Clients:- Travelers Insurance & Walgreens. Show less

Summer Trainee

• May 2005 - Jul 2005

Summer Trainee

• May 2004 - Jul 2004