Surplus Lines Specialist

• Mar 2021 - Present

CX Implementation Leader - AMR Region

• Apr 2016 - Feb 2021

Head of Regional Marketing, Communication, Brand, Digital Transformation & CX - Arabian Gulf Region

• Oct 2008 - Jun 2015

Over $768m premiums and over 1m clients, AXA Gulf is the largest non-life international insurance company in the gulf and has presence in the region (Bahrain, Oman, Qatar, UAE and KSA) for more than 60 years • Managed and lead the Arabian Gulf regional (5 country) marketing department consists of marketing, digital and communication managers, executives, coordinators and a $4.5M annual marketing budget • Increased and maintained the brand equity (#3 position in Dubai UAE since 2010 and # 5 in all other markets) by developing and implementing annual marketing, PR, events, communication and digital strategy • Increased proprietary business to 45% by managing customer segmentation, conducting regular market research, translating market challenges and needs into products and marketing solutions • Transformed the organization to a health insurance specialist generating 55% of the premium from health insurance by industrializing healthcare offering and backend processes • Developed and implemented the digital transformation and multi-access strategy to enhance customer centricity that has generated 12% of the proprietary channel business online and transformed the organization to an online leader • Achieved and maintained 92% customer satisfaction and increased retention rate to 87% by managing customer experience, enhancing customer journey and implementing loyalty and referral programs • Lead the Gulf regional Quality of Service (QoS) initiatives and was a member of the MedLA regional as well as the Global (Group) QoS forum • Developed and managed brand architecture in conjunction with M&A and JV ACHIEVEMENTS & AWARDS • Won Gulf Regional and MedLA Regional Innovation Award for pioneering Online Car Insurance Renewal • Won Innovation Award for developing Online Customer Experience Management system to measure QoS and the project is reused by all AXA entities globally • Won 50K€ cash award for the best online project across all AXA entities globally Show less

Head of Corporate Communication & PR

• Jan 2003 - Sep 2008

• Attained 100% market share increase by developing and implementing marketing, advertising, media, digital, PR and communication strategies, tools, process, guideline, etc., and managing respective agencies, campaigns and media• Developed and managed various local & international corporate, cultural and social events, press conferences, product launches, test drives, motor shows and sports marketing activities to increased brand value• Managed brand communication, image, corporate identity, reputation management, internal & external communication, corporate responsibility and sports marketing activities • Developed strategy and managed implementation of CRM, call center, customer satisfaction survey & cyber academy• Managed implementation of KIA Dealer Development & Evaluation Program (KDDEP)ACHIEVEMENTS & AWARDS:• Received the Dealer of the Year Award form KIA President at a ceremony in Australia for the study conducted on KIA’s Corporate Identity implementation in Europe and implementing it in UAE• Won dealer of the year award in 2005, 2006 & 2007 as per KIA dealer excellence program• Won outstanding performer award (year 2004, first quarter 2005, May 2005 and year 2006)• Appreciation letter for efficiently organizing the KIA Amateur Australian Open (KAAO) tennis tournament 2008 in Dubai & in Australia• Conceptualized and co-organized KIA Global PR Conference ‘06 Korea and ‘07 Slovakia and Middle East & African regional team facilitator and speaker• Successfully organized KIA’s first regional (MEA & EE) test drive as well as the first off-road test-drive Show less

SR. SUPERVISOR - MARKETING, PR, EVENTS, S&D Dept.

• Jan 1998 - Dec 2002

• Developed and implemented strategies and managed all advertisements, sales promotions, product launches, niche market development, events and PR activities• Established PR, Internal and External communication departments• Developed KIA & Hyundai websites and Hyundai Customer Care call center• Developed mid-weekly footfall, calls and sales activity reporting system• Developed Asian market segment and increase brand reputation & image through various PR programs and eventsACHIEVEMENTS & AWARDS:• Successfully organized Gulf Malayalam Cine Award 2000, the biggest events of its kind in the region with more than 17,000 spectators and 250 film starts• Summer campaign ’98 resulted highest KIA sale ever had in a month in UAE (till ’98) & total sale increased by 34% in ‘98• 37% sale increase in 1999 & Clarus becomes UAE’s No.1 selling Korean car • Won employee of the month August 2000 award and employee of the year 1998 award• Won appreciation letter for the best booth at the Abu Dhabi International Motor Show Show less

EXECUTIVE - MARKETING & BRAND

• Dec 1994 - Dec 1997

• Managed all advertising, promotions, media and market study• Monitored and controlled all advertising and marketing budget• Lead the product decision, order planning, price negotiation with principles, sales forecasting & budget preparation• Achieved highest sales ASIA products ever had in UAE• Introduced the new sales reporting, stock aging and first in first out stock movement system• Launched KIA first SUV Sportage (KIA’s 1st Product launch in Dubai)• Launched KIA’s first mid-sized sedan, Clarus and Hyundai Sonata II & Coupe Show less

Research Assistant

• Sep 1993 - Nov 1994