Pablo Ferrari

Director General Creativo / Executive Creative Director at BBDO Mexico
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Contact Information
us****@****om
(386) 825-5501
Location
MX
Languages
  • Español Native or bilingual proficiency
  • Italiano Native or bilingual proficiency
  • Inglés Native or bilingual proficiency
  • Portugués Full professional proficiency
  • Francés Full professional proficiency
Skills

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Laura Valdés

¡Un placer trabajar contigo Pablo!

Marco Dávila Ocampo

Una buena estrategia no sirve de mucho si a tu lado no hay un creativo capaz de discutirla, enriquecerla y convertirla en una pieza o campaña brillantes. En ese sentido Pablo Ferrari es uno de los mejores Groupers Creativos con los que he tenido la suerte de trabajar. Ferrari es un líder creativo con una clara visión estratégica que entiende muy bien el negocio de sus marcas; tiene un juicio creativo muy agudo; y cuenta con algo muy raro de encontrar estos días en nuestra industria: oficio.

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Credentials

  • UX Foundations: Content Strategy
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • Creative Academy
    Meta
    Sep, 2022
    - Nov, 2024
  • Facebook Certified Creative Strategy Professional
    Facebook
    Aug, 2020
    - Nov, 2024

Experience

  • BBDO México
    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Director General Creativo / Executive Creative Director
      • Jan 2021 - Present

      I manage the Creative Department overseeing the creative work of the agency with Benjamín Pedrero.

    • Group Creative Director
      • Apr 2015 - Jan 2021

      • Lead BBDO's largest creative group, developing integrated work.• Work for Lay's, Snickers and Alpura recognized at Effie Awards 2016/17/18/19Previous clients and brands served:• Alpura• Pepsi carbonated beverages - Mirinda, 7Up, Manzanita Sol• Posadas (Grand Fiesta Americana, Fiesta Americana, Fiesta Inn, Live Aqua, One, Gamma, The Explorean, KIVAC, PROVAC)• Pepsico - Sabritas (Lay's), Ruffles, Paketaxo • Pepsico - Quaker Oatmeal, Cookies, Bars• SC Johnson - Raid, Off, Ziploc• HP - Laptops, Tablets, Desktops, Printers, Ink & Toner, Monitors, Accessories

  • Young & Rubicam
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Creative Director
      • Jul 2012 - Apr 2015

      • Creative Leader for Revlon, within US General Market and Latin America region • Created offline and online campaigns and integrated efforts for different brands within the company • Brands served: Revlon Luxurious Colorsilk, Colorsilk, Luminista & Revlon Beauty Tools He additionally served blue-chip clients such as: • Telefonica - Movistar • Danone - Oikos Greek Yoghurt & Corporate • Danone Waters - Bonafont Institutional efforts • Groupe Bel - The Laughing Cow & Mini Babybel • AIG Insurance • Boehringer Ingelheim - Mucosolvan / Mucoangin He led pro-bono efforts within Y&R • Special Olympics • Save the Children

  • LAPIZ
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Creative Director
      • Jan 2011 - Jun 2012

      • Co-directed Hispanic work for P&G • Co-created USH & GM communication efforts in print, interactive, broadcast and promotional marketing • Brands served: - Always, Bounty, Clear Blue, Charmin, Dawn, Gain, Gain Dish, Herbal Essences, Prilosec OTC & Tampax • Co-directed Hispanic work for P&G • Co-created USH & GM communication efforts in print, interactive, broadcast and promotional marketing • Brands served: - Always, Bounty, Clear Blue, Charmin, Dawn, Gain, Gain Dish, Herbal Essences, Prilosec OTC & Tampax

  • Olabuenaga Chemistri
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Group Creative Director
      • Jul 2004 - Dec 2010

      • Led creative team developing integrated marketing campaigns for many blue chip clients, international and local • Created campaigns in broadcast, print, interactive, promotional and guerilla marketing. • Led creative team in new business pitches Worked for: - Grupo Lala -4th world’s largest dairy products company-: Milk & Cheese Division, corporate - Visa Latam – Regional / Mexico - Pernod Ricard: Azteca de Oro Brandy, Olmeca Tequila, Tezón Tequila, Terry Brandy - General Motors: corporate / US Hispanic Buick & Cadillac Relaunch - Georgia Pacific: Angel Soft (national & regional launch) - Gamesa -Pepsico Cookies Division-: Marías, Chokis, Habaneras, Arco Iris - Grupo Milenio (Media group): Milenio Newspaper, Milenio Television, milenio.com - Heinz: Baby Food, Food Services - Suburbia (Walmart Retail Chain) - Bacardi & Cía: Bacardi Añejo, Tequila Cazadores, Tequila 4 Vientos - Cinépolis

  • Concept Lowe
    • Creative Director
      • Jun 2001 - Apr 2004

      Campaigns developed for: - J&J: Carefree, o.b., Sundown, Splenda - Pepsi Cola: Gatorade, Minalba Mineral Water, Yukery Juice - Polar: Las Llaves – Laundry Detergent & Fabric Care Products - Alitalia - Absolut Vodka - Roche (Xenical) Campaigns developed for: - J&J: Carefree, o.b., Sundown, Splenda - Pepsi Cola: Gatorade, Minalba Mineral Water, Yukery Juice - Polar: Las Llaves – Laundry Detergent & Fabric Care Products - Alitalia - Absolut Vodka - Roche (Xenical)

  • Nucleo Leo Burnett
    • Associate Creative Director
      • Apr 2000 - May 2001

      Clients served: - P&G: Ariel & Ace (Tide) - Phillip Morris (Marlboro, L&M) - Sudameris Bank - Diageo (Johnnie Walker, J&B) - Divino Furniture Clients served: - P&G: Ariel & Ace (Tide) - Phillip Morris (Marlboro, L&M) - Sudameris Bank - Diageo (Johnnie Walker, J&B) - Divino Furniture

  • Lowe Ginkgo
    • Copywriter Jr, Copywriter Sr
      • Apr 1997 - May 1999

      Worked for the following brands: - FNC / InBev (Pilsen, Heineken) - El País Newspaper - Montevideo Shopping Center - Fujifilm - VARIG Brazilian Airlines - ING Bank - Buena Vista International Worked for the following brands: - FNC / InBev (Pilsen, Heineken) - El País Newspaper - Montevideo Shopping Center - Fujifilm - VARIG Brazilian Airlines - ING Bank - Buena Vista International

Education

  • Universidad de la República
    Bachelor of Science in Communication, Advertising
    1992 - 1996
  • Universidad de la República
    BA, Social Communication
    1992 - 1996

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