Experience

Conector Startup Accelerator

• Spain
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Mentor (Esports & Gaming)

  • Sep 2022 - Present

  Conector is a start-ups accelerator specializedin the seed phase. It provides services ofmentoring, access to funding, partnerships,ecosystems to improve the business models,and training.I collaborate with Conector to mentorentrepreneurs to mature and validate projects,and to scale up to the market on the esports and gaming. Conector is a start-ups accelerator specializedin the seed phase. It provides services ofmentoring, access to funding, partnerships,ecosystems to improve the business models,and training.I collaborate with Conector to mentorentrepreneurs to mature and validate projects,and to scale up to the market on the esports and gaming.



Giants Esports Team

• Spain
• Computer Games
• 1 - 100 Employee

• Chief Commercial Officer

  • Nov 2021 - Present

  - Develop the commercial strategy based on the assets of the GG Esports group (Giants, X6tence), GG Media (Esportmaníacos, BCN Fighters and GGM Studios) and GG Products (Drift, Ozone, Versus Gamers and Nox)- Establish short and long term turnover goals.- Evaluation of the activation and compensation to the sponsors.- Create a solid base with organic growth in the income of the company from partners (Sponsors and suppliers) - Develop the commercial strategy based on the assets of the GG Esports group (Giants, X6tence), GG Media (Esportmaníacos, BCN Fighters and GGM Studios) and GG Products (Drift, Ozone, Versus Gamers and Nox)- Establish short and long term turnover goals.- Evaluation of the activation and compensation to the sponsors.- Create a solid base with organic growth in the income of the company from partners (Sponsors and suppliers)



IEBS Business School

• Associate Professor. Master in Esports Management - Sponsorships and Marketing in Esports

  • Oct 2020 - Aug 2022

  Associate Professor in the new Master in Esports Management, teaching Sponsorship and Marketing classes in esports.- Current status of esports sponsorships.- Possibilities for marketing in esports sponsorships.- Negotiation and measurement of sponsorships in esports. Associate Professor in the new Master in Esports Management, teaching Sponsorship and Marketing classes in esports.- Current status of esports sponsorships.- Possibilities for marketing in esports sponsorships.- Negotiation and measurement of sponsorships in esports.



Team Heretics

• Spain
• Spectator Sports
• 1 - 100 Employee

• Chief Commercial Officer

  • Jan 2020 - Nov 2021

  - Management of the sponsorship, activation and retail & merchandising departments- Establish long-term turnover goals- Creation of the strategy together with the KPI's of the other departments- Design an incentive and motivation program- Evaluation and control of the commercial team- Evaluation of the activation and compensation with the sponsors

• Sponsorship Director

  • Jan 2019 - Jan 2020

  - Creation and implementation of the sponsorship strategy- Acquisition of new sponsors- Search for alliances with the media or other entities- Creation and review of activation plans



Club Atlético de Madrid

• Spectator Sports
• 400 - 500 Employee

• Sponsorship Sales Manager at Club Atlético de Madrid

  • Dec 2015 - Jan 2019

  - Looking for new Sponsors.- Looking for new business opportunities in Spain and abroad.- Development of long-term Sponsorship Plans seeking the needs and synergies between the Club and the company.- Implement, plan, design and execute the sponsorship actions established in the annual calendar with clients.- Optimization of campaigns and supports through online channels (RRSS, web, microsites, newsletter, video channels, blogs, etc.) and offline (Jersey visibility, "meet and greet", themed rooms, VIP experiences, etc. .).



Motorflash

• Spain
• IT Services and IT Consulting
• 1 - 100 Employee

• Manager of commercial strategy

  • Apr 2014 - Dec 2015

  Implementation of a new line of business by accessing the Volkswagen Group Spain dealer network. Developing a portfolio of products according to the needs of each one.- Creation of the new commercial strategy of the company.- Development of commercial packages together with the marketing department.- Prospecting and CRM to coordinate meetings by geographical areas throughout Spain.- Search for commercial team for the department.- Optimization of resources for the search of B2B clients.- Implementation of software tools in new clients.- Detection of new needs with synergies between customers.- Strategic consulting for lead capture and optimization of online campaigns (Analytics and Adwords)- Sale of CRM tools - Web - DMS - CMS - Analytica Web



Neoris

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Banking Analyst

  • Jun 2011 - Apr 2014

  In my almost 3 years of experience at NEORIS as an Analyst in the Banking area, I have been working with the Delta Syndicated Loans program on different projects.- Realization and analysis of Databases- Help Desk for Bank customers- Monitoring of the financial operations of BBVA Compas, Bancomer, Continental, Provincial, French and Singapore- Support to the different entities of the bank with their management of syndicated and bilateral loans in the Delta application (administration and monitoring application for the financing of this type of loans)- Coordination with the different departments of the bank for the taking of requirements and elaboration of functional- Registration of new financing operations