Experience

Golfr

• United States
• Social Networking Platforms
• 1 - 100 Employee

• Co-Founder & Lead Product Designer

  • Feb 2022 - Present

  Austin, Texas, United States Golfr is a social networking app that connects golfers in your area with similar handicap and social attributes. No more waiting around for your friends to align with your schedule. Get on the course by booking a tee time within the app, make new friends, network among each other, and wager by logging score. https://golfrapp.com/



Hulu

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Advanced Ops Specialist

  • Dec 2021 - Present

  Santa Monica, California, United States • Manage workload distribution, administer training, and produce guidance resources for a team of 10 ad-tech support specialists • Orchestrate the efforts of 11 overseas workers to carry out the quality assurance of thousands of ad campaigns per quarter, maintaining smooth operations and implementing procedural improvements as needed • Ensure consistent and relevant communication towards relevant stakeholders (Ad Ops management, Ad Tech teams) on the status of widespread issues, providing… Show more • Manage workload distribution, administer training, and produce guidance resources for a team of 10 ad-tech support specialists • Orchestrate the efforts of 11 overseas workers to carry out the quality assurance of thousands of ad campaigns per quarter, maintaining smooth operations and implementing procedural improvements as needed • Ensure consistent and relevant communication towards relevant stakeholders (Ad Ops management, Ad Tech teams) on the status of widespread issues, providing applicable workarounds and technical summaries when appropriate

• Ad Solutions Specialist

  • Jun 2018 - Jul 2022

  Santa Monica, CA • Support an Ad Operations team of over 100 ad traffickers, managers, and specialists by carrying out technical investigations to resolve bugs and issues impacting their ad server, and related tools / processes • Analyze diagnostic datasets to derive insights and identify root causes, prioritizing issues based on risk estimate and impact level • Work with Ad Platform developers to drive bug fixes, and the communication surrounding them, to completion

• User Experience Intern

  • May 2021 - Sep 2021

  Santa Monica, California, United States Worked with the Enterprise Design team at Hulu to create a series of features for some of Hulu's internal facing ad platform tools. This work involved (but was not limited to): • High Fidelity Design & Prototyping: Creating and utilizing design components, adopting and implementing existing brand design and interaction patterns, presenting/pitching finalized prototypes to UX management, product managers and engineering. • Tech Feasibility Analysis: Iterating design work based on… Show more Worked with the Enterprise Design team at Hulu to create a series of features for some of Hulu's internal facing ad platform tools. This work involved (but was not limited to): • High Fidelity Design & Prototyping: Creating and utilizing design components, adopting and implementing existing brand design and interaction patterns, presenting/pitching finalized prototypes to UX management, product managers and engineering. • Tech Feasibility Analysis: Iterating design work based on feedback from engineering and product management. • Competitive Research/Analysis

• Campaign Coordinator

  • May 2017 - Jun 2018

  Santa Monica, CA



Woven Digital

• Canada
• Advertising Services
• 1 - 100 Employee

• Senior Ad Operations Manager

  • 2015 - Apr 2017

  Culver City, CA • Successfully executed on-time delivery of over +$9MM in digital advertising revenue. • Assessing the rapidly evolving and increasingly regulated online advertising landscape in order to remain competitive and compliant. • Testing and implementing groundbreaking video and display technologies. • Developing and assessing internal departmental workflows and processes to boost efficiency and overall communication. • Regularly QA'ing owned and operated online properties to maintain… Show more • Successfully executed on-time delivery of over +$9MM in digital advertising revenue. • Assessing the rapidly evolving and increasingly regulated online advertising landscape in order to remain competitive and compliant. • Testing and implementing groundbreaking video and display technologies. • Developing and assessing internal departmental workflows and processes to boost efficiency and overall communication. • Regularly QA'ing owned and operated online properties to maintain smooth/natural user experience and minimally intrusive ads. • Monitoring, assessing, and distributing analytics trends pertaining to sites within our network.

• Ad Operations Manager

  • 2014 - 2015

  Culver City, CA • Manage all aspects of ad campaign fulfillment from post-sale campaign scheduling, ad testing & implementation through campaign delivery & performance optimizations across partner network. • Assist the Account Management team with pre-sale RFP completions including inventory estimation and forecasting. • Assist in the ongoing effort to identify areas for process and/or technology efficiencies. • Stay on top of latest trends, new ad serving methodologies and processes related to new… Show more • Manage all aspects of ad campaign fulfillment from post-sale campaign scheduling, ad testing & implementation through campaign delivery & performance optimizations across partner network. • Assist the Account Management team with pre-sale RFP completions including inventory estimation and forecasting. • Assist in the ongoing effort to identify areas for process and/or technology efficiencies. • Stay on top of latest trends, new ad serving methodologies and processes related to new and existing technologies. • Maximize campaign returns by closely monitoring delivery and margins. • Traffic ad campaigns. Liaise with sales team to streamline the Ad Ops life of campaigns, from allocation sheet all the way through reporting. • Conduct daily review of active campaigns. Assess over/under delivery and performance and make any necessity adjustments. • Assist sales team in chasing down creative from advertising clients. • Assist in maintaining accurate records of all ad-related statistics and revenue.



Flypd

• United States
• Technology, Information and Internet

• Co-Founder

  • 2015 - Mar 2017

  Greater Los Angeles Area Flypd is an app development company that creates safe and secure, P2P marketplace solutions for higher education communities. Combining powerful technology with a beautiful user interface, our custom marketplace solutions provide students with the ability to engage in secure, face-to-face transactions from one another right there on campus. From textbooks to surfboards, to computers and dorm furnishings - we believe that college students should have one, go-to platform that makes the buying and… Show more Flypd is an app development company that creates safe and secure, P2P marketplace solutions for higher education communities. Combining powerful technology with a beautiful user interface, our custom marketplace solutions provide students with the ability to engage in secure, face-to-face transactions from one another right there on campus. From textbooks to surfboards, to computers and dorm furnishings - we believe that college students should have one, go-to platform that makes the buying and selling of these everyday items easier and safer than ever before. Show less



Get Lifted East, LLC

• Co-Founder

  • Jun 2013 - 2015

  El Paso, TX • Devised business plan, financial projections, procured equipment and location for a CrossFit gym in El Paso, TX



Merrill Lynch

• United States
• Financial Services
• 700 & Above Employee

• Seasonal Client Associate

  • Mar 2014 - May 2014

  Beverly Hills • Participated in managing accounts of high net worth individuals whose combined assets exceeded $400 million. • Generated personalized, comprehensive spreadsheet breakdowns designed to outline performance, positions held, and return on investment for clients.



Pepperdine University

• United States
• Higher Education
• 700 & Above Employee

• VP of Publicity for Pepperdine's InterClub Council

  • Aug 2013 - Apr 2014

  Malibu, CA • Worked with a team of 4 in managing and allocating over $190,000 of grant money designated for over 125 growing clubs and student organizations on campus • Leading council publicity initiatives, advising new organizations, and fostering community collaboration among a 3,400 person student body

• Intern

  • Aug 2012 - Dec 2012

  Beverly Hills, CA • Worked with 7 person team managing accounts of high net worth individuals whose combined assets exceeded $300 million; specifically responsible for market research to identify new investment vehicles and opportunities • Supplemented senior team members with spreadsheet analyses of performance history and risk metrics of a variety of investment managers



Brown & Dutch Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Internship

  • Sep 2011 - Dec 2011

  • Assembled individually tailored press & media contact lists for clients and utilized them to pitch new consumer products and events for publicity coverage • Generated substantial magazine and newspaper publicity for clients such as Daphne’s Cali Greek Café partnered with Kelly Slater