Experience

Hasar Sistemas

• Strategic Management Services
• 1 - 100 Employee

• General Manager

  • Jan 2021 - Present

  Major Accountabilities: 1- In charge of leading the company / making all necessary decisions to deliver results aligned with the strategic plan presented. 2- Accountable for outlining and executing all necessary changes to ensure the company´s competitiveness and profitability. 3- Owner of the P&L, and ultimate responsible to the Board of Directors for the results achieved. Major Achievements: 1. Alignment of the entire company behind a new mission, vision, core values and purpose, marking a clear and ambitious north that generates commitment and a healthy line of growth. 2. Optimization and implementation of the accurate structure to maximize existing both human and economic resources. 3. Sales growth of 140 % 2022 Vs. 2021, achieving target levels of both Gross Margin and EBITDA. 4. New projects secured for more than USD 600 K. 5. Development and execution of performance management culture, anchored on scorecards by key area, KPI's, budget management and quarterly business / strategic plans. 6. Implementation of Customer Experience project, with NPS and C-SAT as cross company indicators.



Spartan Chemical Company

• United States
• Chemical Manufacturing
• 200 - 300 Employee

• Director

  • Feb 2020 - Jan 2021



Ministerio de Transporte de la Nación

• Argentina
• Government Administration
• 200 - 300 Employee

• Executive Director CNRT (National Transport Regulation Commission)

  • Sep 2016 - Dec 2019

  Head of the Agency / generator of the resounding change of the Organism (With a budget of $ 1500 MM, 1000 employees and 25 Regional Offices). Accountable of rethinking the entire Agency to develop and execute a vision relevant for the society and adding significant value to the country by designing, creating, and executing effectively and efficiently initiatives aligned with the State policies defined by the Minister of Transport. Major Achievements: 1. Historical winning of the Gold Medal for the National Quality Award in Public Administration (2019). 2. Reduction of funds required from the National Treasury, reducing financing needs from 70% to 18%. 3. Positioning of the Agency as a synonym for Public inter-jurisdictional transport control, increasing the audits from 300,000 to 2,000,000 (+ 567%) over 3 years by incorporating traceable technology, implementing KPI´s and optimizing processes. 4. Implementation “The smart remote control system” for more than 10,000 urban public transport vehicles. 5. Development and implementation of a New and Innovative system for citizens’ claims



Sutter

• Italy
• Manufacturing
• 100 - 200 Employee

• Commercial Director Sutter Argentina

  • Jan 2013 - Jul 2016

  Owner of Sutter Argentina´s distribution and sales Divisions (Sales units and revenue goals, Distribution network planning and coverage (Distributors and Key Accounts), Customer Service, Product portfolio, Pricing / Terms Strategy, and Marketing); ensuring that the company sets and achieves its goals in a profitable and cash efficient manner, maximizing its resources, and delivering results to the shareholder. Reference: Mr. Aldo Sutter, Owner and CEO Gruppo Sutter. Key Achievements: 1. Historic all-time Record sales growth of +50% in €, +20% in Units and +40% in AR$ (2015 Vs. 2014), by designing and executing a synchronized strategic and tactical plan composed by the accurate sales targets, sales and trade incentive programs, pricing strategy, network expansion, key performance indicators, promotions and new sources of growth. 2. Key financial indicators improvement: Contribution Margin (+), Average Collection Period (-), Logistics costs (-), by renegotiating contracts, improving value proposition, optimizing product portfolio and designing / implementing new distribution patterns. 3. Distribution network exponential boost: Network expansion by both professionalizing the existing network and acquiring new distributors utilizing a methodological prospect pipeline acquisition tool. 4. Product portfolio enhancement: by launching more than 10 new products (i.e. Infinita Wax neutral, red and black; Oxipur Powder and Dermagel) and discontinuing unnecessary SKU´s, while methodologically gaining share within 2 new ultra-competitive market segments (Food Industry and Professional Laundry Systems) by approaching strategic business partners. 5. Aligned the entire Company behind one solid, consistent and long term vision: Gain profitable Market Share embracing Ownership, Teamwork and Passion.



Consultative Sales, Marketing, General Management

• Currently in Buenos Aires, Argentina

• Independent Consultant

  • Jan 2006 - Jan 2013

  INDEPENDENT CONSULTANT, Los Angeles and US Hispanic Markets, USA & Buenos Aires, Argentina Key Projects: A. Photo Book Project, NT Advisors / Kodak - Argentina, 2012 B. Branding and Corporate image, Source One Office Products 2011 C. Founder / Partner; CODEX:U$S 1.5 MM Revenue 2006-2007 D. Founder; Global POSS, LLC 2006 E. Gerson Lehrman Group, Inc, (Expert educator) 2006 - 2008 Key Achievements: 1. Launched and managed Kodak Photo Books BU in Argentina, 2. Hit record sales target of $ 1.5 MM in one year (Codex). 3. Built the B2B Sales team, recruiting, training and coaching sales and corporate sales trainers nationwide (Codex). 4. Created and executed one of the largest cross functional training project for a Money Services agent network (5,000 agents, 250 seminars and 120 one-on-one sessions) (Codex).



Jostens

• United States
• Manufacturing
• 700 & Above Employee

• Regional Manager, Southern California, Arizona and Nevada

  • Sep 2009 - Sep 2011

  Led a professional sales team composed by 23 Independent Sales Representatives and 5 Associates. Accountable for $29 Million in revenue, representing one of the top five revenue generator regions in one of the most Multicultural markets in the US. Committed and accountable for: - Sales and Financial plans - Broad Based Performance. - Broad based participation. - Budget Management. - HR Performance, hiring and training. Key Achievements: 1. First place in Net Account Growth nationwide 2010. 2. First place in Sales, 2010 eco-friendly strategy. 3. Originator, developer and owner of the First Multicultural / Hispanic Sales and Marketing Program in Southern California, project deployed and embraced at all corporate levels as a benchmark go to market philosophy.



Sigue Corporation

• United States
• Financial Services
• 300 - 400 Employee

• Sales and Strategic Marketing consultant / Director

  • Oct 2007 - Oct 2008

  Key Achievements: 1. Developed top ethnic corporate accounts plan representing more than 6,000 new transactions. 2. Created and presented sales strategy for the year, increasing same store sales by 10% in 20% of the agent base. 3. Successfully penetrated non traditional markets achieving incremental Market Share in Central America. 4. Led cross functional team who planned and executed the best sales activity since the company was founded in 1996 achieving a new historic setting record of transactions per hour. 5. Leading role on International Business Development (US-Philippines, Central America, Brazil, Canada and Intra Mexico) 6. Co-Launched Prepaid Cards in the US territory. 7. Leading role on the “New Services Development Committee”, creating Business Development Plans for Bill Payments, Money Orders and Check Cashing. 8. Developed the first ever Sigue TV Campaign, creating 6 TV commercials, negotiating media plan with key Strategic Media Partners (Azteca America and Univision).



Western Union

• United States
• Financial Services
• 700 & Above Employee

• Several Director Level positions in Sales-Marketing and Business Intelligence

  • Mar 1999 - Feb 2006

  Key Achievements: 1. Record business growth (Money Transfer) of ~20% during the period 2000-2002. 2. Historic turnaround in the US-Mexico business from –3% to +10% in 2005. 3. Created multi-disciplinary task force to conquer top sending markets (New York and Washington), successfully signing profitable retailers. 4. Co-leading role on the US and Western Europe Business Intelligence teams to Emerging markets (Nigeria, Ghana, Kenya, Senegal, Morocco, Philippines), specifically identifying top ethnic sending locations. 5. Managed relationships with major Agents and key financial Institutions (i.e. Citibank, Banamex, Banrural, Fexco, Angelo Costa, Argentinean Post Office, DHL. 6. Accelerated growth rates of the following product lines: Money Transfer, Money Orders, and Commercial Services. 7. Developed global ad campaign consisting of 24 TV commercials, 24 print and outdoor executions.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Field Marketing Manager - Pepsi Brand

  • Jan 1994 - Dec 1997

  Key Achievements: 1. Planning, coordination and execution of the “Pepsi Challenge Program” in Argentina, Chile and Uruguay field activity that involved a cross-functional team of more than 200 people. 2. Leading role with all bottlers to design and execute Sales and Distribution strategies for the region. 3. Ensured strategic alignment and outstanding execution of all Field activities (Promotional / Events) throughout the Country for the Pepsi Brand. 4. Design and implementation of the “In store promotions Calendar” for all of the different channels of distribution (Supermarkets, On Premise, Retail and Key Accounts). 5. Development and execution of the corporate manual for all product line labels.



Xerox

• United States
• Business Consulting and Services
• 700 & Above Employee

• Telesales and Product Manager

  • 1989 - 1991

  Key Achievements: 1. Drove 40% increase in Sales. 2. Integrally managed and owned launch of two new products: Color paper and Bookbinders. 3. Positioned “Full technical service” as a product line, creating marketing, sales and training plans with specific deliverables, milestones and goals in terms of sales volume. 4. Deployed the “After Sales Penetration System”, a marketing tool to maximize the efficiency of the After Sales Team. 5. Development and Implementation of the Commercial Monitoring Process. 6. Design and Implementation of the “Positioning Matrix”.