Paballo Molefe
Digital Media Planner at GroupM Sub-Saharan Africa- Claim this Profile
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English Native or bilingual proficiency
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Tswana -
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Afrikaans -
Topline Score
Bio
Experience
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GroupM Sub-Saharan Africa
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South Africa
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Advertising Services
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1 - 100 Employee
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Digital Media Planner
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Jul 2023 - Present
-Digital campaign planning, budgeting, monitoring and reporting. -Assist in the development of digital media strategy that specify which forms of media will be used to effectively reach the target audience, achieving business objective of a client. -Support to develop the quarterly and annual digital media plan. -Assist in maintaining clients & Agency's digital media operation platform. -Report competitive analysis. -Generate analysis of market performance -Work with digital trading managers to ensure all buys and placements fit the overall strategy. Show less
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Adspace24
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South Africa
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Advertising Services
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1 - 100 Employee
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Digital Campaign Manager
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May 2022 - Jun 2023
-Campaign Management (setup campaign from start to finish, optimize campaign to ensure great delivery, target audience & deliver set KPI).-Setup Programmatic Deals (Guaranteed and Preferred Deals)-Reporting (DataStudio): report on the campaign deliverables, what worked and suggestions for future campaigns.-Building and maintaining relationships with both internal and external stakeholders to ensure there is clear communication and understanding.-Analyze site advertising statistics-Optimize site tagging: ensure tagging has been done and testing/troubleshooting new sections and Hubs that need to be tagged up. Necessary pixels are being sent to implement. Advertising traffic achieves targets agreed with advertisers.-Communication: Weekly status updates with AMs to ensure everyone is up to speed on all campaigns. Clear communication to clients. Show less
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Digital Campaign Coordinator
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Dec 2017 - Apr 2022
-Compile sales documentation for presentations.-SAP Booking and Billing.-Check IO's, CI's Contracts if they are correctly captured.-Support to Adspace24 and Print Direct teams, Back up to Campaign Manager-Assist sales teams with updates channel information including stats and any new developments (customizing proposals for clients to suit their audience using our channels).-Assist direct Teams with costing and sponsorship proposals and keeping track of proposals sold.-Collaborate with brand teams to develop required content plans for digital media plans. -Understand the media landscape and look for opportunities to impact media plans with new partners and formats that could improve media performance.-Provide key learnings reports quarterly with recommendations for future.-Work with other Campaign Managers to ensure best practice sharing and consistent-Processes and reporting of campaigns. Show less
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Media24 (Pty) Ltd
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Media Production
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700 & Above Employee
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Freelance Writer
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Nov 2017 - Nov 2017
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Adspace24
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South Africa
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Advertising Services
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1 - 100 Employee
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Marketing Intern
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Aug 2017 - Oct 2017
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Click Media
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South Africa
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Advertising Services
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1 - 100 Employee
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Social Media Intern
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Mar 2017 - Jul 2017
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Moloko Pretoria
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Pretoria Area, South Africa
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Event Promoter
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Jun 2016 - Mar 2017
I am an online promoter for Moloko Pretoria, help the brand to get in more customers and raise their sales. I am an online promoter for Moloko Pretoria, help the brand to get in more customers and raise their sales.
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Sales Consultant
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Dec 2013 - Jan 2014
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Education
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University of Johannesburg
Master's degree, Strategic Communication -
University of Johannesburg
Honours, Strategic Communication -
University of Johannesburg
Advanced Diploma, Communication Management -
eMarketing Institute
Certificate, Blogging Course and Certification -
eMarketing Institute
Certificate, Content Marketing Course and Certification -
eMarketing Institute
Certificate, SEO Certification Course -
Red and Yellow - Creative School of Business
Professional Certification, Digital Marketing -
Learn Digital With Google
Certification, Fundamentals of Digital Marketing -
University of Johannesburg
Public Relations/Image Management -
Hoerskool Zeerust
completed grade 12