Paballo Molefe

Digital Media Planner at GroupM Sub-Saharan Africa
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Contact Information
us****@****om
(386) 825-5501
Location
City of Johannesburg, Gauteng, South Africa, ZA
Languages
  • English Native or bilingual proficiency
  • Tswana -
  • Afrikaans -

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Experience

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Digital Media Planner
      • Jul 2023 - Present

      -Digital campaign planning, budgeting, monitoring and reporting. -Assist in the development of digital media strategy that specify which forms of media will be used to effectively reach the target audience, achieving business objective of a client. -Support to develop the quarterly and annual digital media plan. -Assist in maintaining clients & Agency's digital media operation platform. -Report competitive analysis. -Generate analysis of market performance -Work with digital trading managers to ensure all buys and placements fit the overall strategy. Show less

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Digital Campaign Manager
      • May 2022 - Jun 2023

      -Campaign Management (setup campaign from start to finish, optimize campaign to ensure great delivery, target audience & deliver set KPI).-Setup Programmatic Deals (Guaranteed and Preferred Deals)-Reporting (DataStudio): report on the campaign deliverables, what worked and suggestions for future campaigns.-Building and maintaining relationships with both internal and external stakeholders to ensure there is clear communication and understanding.-Analyze site advertising statistics-Optimize site tagging: ensure tagging has been done and testing/troubleshooting new sections and Hubs that need to be tagged up. Necessary pixels are being sent to implement. Advertising traffic achieves targets agreed with advertisers.-Communication: Weekly status updates with AMs to ensure everyone is up to speed on all campaigns. Clear communication to clients. Show less

    • Digital Campaign Coordinator
      • Dec 2017 - Apr 2022

      -Compile sales documentation for presentations.-SAP Booking and Billing.-Check IO's, CI's Contracts if they are correctly captured.-Support to Adspace24 and Print Direct teams, Back up to Campaign Manager-Assist sales teams with updates channel information including stats and any new developments (customizing proposals for clients to suit their audience using our channels).-Assist direct Teams with costing and sponsorship proposals and keeping track of proposals sold.-Collaborate with brand teams to develop required content plans for digital media plans. -Understand the media landscape and look for opportunities to impact media plans with new partners and formats that could improve media performance.-Provide key learnings reports quarterly with recommendations for future.-Work with other Campaign Managers to ensure best practice sharing and consistent-Processes and reporting of campaigns. Show less

    • Media Production
    • 700 & Above Employee
    • Freelance Writer
      • Nov 2017 - Nov 2017

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Aug 2017 - Oct 2017

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Intern
      • Mar 2017 - Jul 2017

  • Moloko Pretoria
    • Pretoria Area, South Africa
    • Event Promoter
      • Jun 2016 - Mar 2017

      I am an online promoter for Moloko Pretoria, help the brand to get in more customers and raise their sales. I am an online promoter for Moloko Pretoria, help the brand to get in more customers and raise their sales.

    • Sales Consultant
      • Dec 2013 - Jan 2014

Education

  • University of Johannesburg
    Master's degree, Strategic Communication
    2023 - 2024
  • University of Johannesburg
    Honours, Strategic Communication
    2022 - 2022
  • University of Johannesburg
    Advanced Diploma, Communication Management
    2021 - 2021
  • eMarketing Institute
    Certificate, Blogging Course and Certification
    2020 - 2020
  • eMarketing Institute
    Certificate, Content Marketing Course and Certification
    2020 - 2020
  • eMarketing Institute
    Certificate, SEO Certification Course
    2020 - 2020
  • Red and Yellow - Creative School of Business
    Professional Certification, Digital Marketing
    2019 - 2020
  • Learn Digital With Google
    Certification, Fundamentals of Digital Marketing
    2019 - 2019
  • University of Johannesburg
    Public Relations/Image Management
    2015 - 2017
  • Hoerskool Zeerust
    completed grade 12
    2010 - 2014

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