Experience

Mey Diageo
• Türkiye
• Food and Beverage Services
• 400 - 500 Employee
• Head of Revenue Growth Management

  • Nov 2022 - Present


Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Business Development Director

  • Apr 2021 - Jul 2022

  • A member of the Executive Committee of Pernod Ricard Turkey • Leading 20+ team in Business Development Department which includes business development, trade marketing, route to market, revenue growth management, sales planning and forecasting, sales training, sales transformation. Additionally Leading On Trade Prestige Accounts Team. • Responsible for identifying, developing and accelerating growth opportunities for Pernod Ricard Turkey. • A member of the Executive Committee of Pernod Ricard Turkey • Leading 20+ team in Business Development Department which includes business development, trade marketing, route to market, revenue growth management, sales planning and forecasting, sales training, sales transformation. Additionally Leading On Trade Prestige Accounts Team. • Responsible for identifying, developing and accelerating growth opportunities for Pernod Ricard Turkey.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Head of Distributors Cost+ Operations and Senior CD Excellence Manager

  • Nov 2019 - Apr 2021

  • Leading 30+ people team includes HR, Legal, Purchasing, Safety, Supply Chain, Sales and Financial Advisor people.• Managing Unilever and Algida Distributor Trade Cost+ System: Planning RTM strategy, warehouse locations and capacity, 5000+ employees people and fleet management; dealing with suppliers and making agreements, delivering business development projects to improve total operation’s standards and to reduce the cost to maximize revenue and ensure the business continuity.• Managing Merchandising Operations of Unilever and Algida: Responsible of 800+ people 3rd party operation; setting the Perfect Store targets as to the global instructions, inspecting and analyzing fields score via third party, building talent pool for sales teams, managing digitalizing agenda to build a result oriented field management system.• Managing Sales Team’s Capability and Development: Organizing internal & external educations; contribute diversity agenda; leading NAMETUB CD Capability executive scorecard. Show less

• Senior Channel and Category Development Manager (Hair Category)

  • Sep 2017 - Nov 2019

  -Manage price, promotion and place of 6Ps for Elidor, Clear, Dove and Toni&Guy brands in hair category. -Lead Revenue Management of Hair Category-Build Category Strategy and communicate category performance to Unilever and its customers-Lead forecasting, new product launch, pipeline planning, distribution, portfolio pricing and total P&L of hair category.-Managed and developed a cross functional team to achieve business targets and assigned budgets.-Evaluate and analyze competition, consumer behaviors, brand health scores and advanced market monitoring via tools such as Nielsen, Ipsos, Millward Brown and set category scorecard with objectives and compliance targets.-Supervise channel conflict management with channel & customer differentiated Portfolio and Promo Strategy. Show less

• Net Revenue Management, Turkey Senior Lead

  • Mar 2016 - Sep 2017

  Department of General Management;-Worked closely with Unilever Central NRM team in Rotterdam and Boston Consulting Group.-Led projects and built governance for big categories ensuring key Net Revenue Management principles are understood by stakeholders of key positions in Brand Building Marketing, Customer Development (Sales) , Customer Marketing Insight, Supply Chain and Finance.-Managed the project team to implement the Global project of Automated Dashboard of Net Revenue Realization in Tableau. -Reassure Brand Building and Customer Marketing Insights functional teams perform pricing analysis including price elasticity by brand/pack/channel, competitive positioning and internal profitability status to draw up detailed Brand pricing actions-Advised direction on the preparation of budgets, forecasts, distributions and market research incorporating New Products Distribution, pricing, promo discounts and mix. Show less

• Channel and Category Developmnet Manager (Oral and Skin Category)

  • Jan 2015 - Feb 2016

  -Manage price, promotion and place of 6Ps for Signal and Dove brands in oral and skin category. -Build category strategy and communicate category performance to Unilever and its customers-Lead Revenue Management of Oral & Skin Care Categories-Lead forecasting, new product launch, pipeline planning, distribution, portfolio pricing and total P&L of oral and skin category.-Managed and developed a cross functional team to achieve business targets and assigned budgets.-Evaluate and analyze competition, consumer behaviors, brand health scores and advanced market monitoring via tools such as Nielsen, Ipsos, Millward Brown and set category scorecard with objectives and compliance targets.-Supervise channel conflict management with channel & customer differentiated Portfolio and Promo Strategy. Show less

• Distributive Channel Category Operations Manager

  • Jan 2012 - Dec 2014

  Beauty and Personal Care Category (Hair-Oral-Deo-Skincare) Jan 2014-Dec 2014Homecare Category (Laundry and Household Clean) Jan 2012-Dec 2013 -Managed distributive trade, independent SPM, wholesalers and e-commerce.- Lead forecasting and managed sales operation plans within Turkey Distributors.- Orchestrated product pricing in wholesalers to improve profitability and to secure strategic pricing- Unlocked how to win market share game by embracing and educating all sales inspectors; achieved best ever Omo market share in 2012-2013- Set monthly turnover targets of sales team for better outcome Show less

• Customer Executive

  • Nov 2007 - Dec 2011

  -Broad experience in managing various categories for BİM, DİA, Carrefour, Tesco Kipa, Metro, Real-Managed customer annual contracts and joint business plans for key accounts.-Responsible for achieving monthly/quarterly/annually sales targets and developed annual customer development plan-Managed the sales process from initial opportunity through to the securing of the customer’s purchase order and working with operations and supply chain to achieve successful delivery.-Effectively communicated category strategy and performance to Unilever and its customers Show less

• Field Executive

  • Feb 2006 - Oct 2007

  -Responsible for effective implementation of sales activities according to annual plan by extensive field visit.-Led merchandising store teams-Established and managed Unilever relationship with stores



CEMJ Company; Brasil

• AIESEC EXCHANGE in BRASIL

  • Jan 2002 - Jan 2003

  AIESEC TRAINEESHIP Developed a website for high school by using PHP and JavaScript. Develop school students performance monitoring tools online. AIESEC TRAINEESHIP Developed a website for high school by using PHP and JavaScript. Develop school students performance monitoring tools online.