Experience

Goodjob Human Insight & Brand Strategy Consulting

• Türkiye
• Business Consulting and Services
• 1 - 100 Employee

• Senior Brand Consultant

  • Feb 2022 - Present



MYTH.AI

• Türkiye
• Software Development
• 1 - 100 Employee

• Founder

  • Oct 2019 - Present

  Thanks to our service, we can produce the pattern designs of fasion designers and entreprises, largescale businesses much faster, depending on your needs: customer-oriented, trend-based, category-based, style-based, cultural-based or personal moodboards. Thanks to our service, we can produce the pattern designs of fasion designers and entreprises, largescale businesses much faster, depending on your needs: customer-oriented, trend-based, category-based, style-based, cultural-based or personal moodboards.



Women&Women Fashion Company

• Türkiye
• Retail Apparel and Fashion

• Co-Founder

  • Feb 2016 - Present

  Implement seasonal and future International Marketing initiatives within Turkey.Implement subliminal marketing for women and men fashionImplement Channel Marketing strategies per CategoryImplementation of operational measures and actions including budget management, third party co-operations including agencies, creative agencies)Develop creative ideas for shootings and campaigns. Analyzing competitiors.Manage Marketing functions including Brand Marketing, PR, Digital, Marketing.Working closely with product management, sales, and PR to identify the strongest concepts and styles.Execute seasonal priorities in alignment with Sales and MerchandisingEfficient reporting including budget managementCreation of regular analyzes of brands, consumers, and trends in the local Market.Development of a network with the music, art, club, and street fashion store industry to ensure Brand credibility.#fashion #businessdevelopment #brandmanager #sales #marketing #consumerinsight #marketdevelopment #sustainablefashionbrand



QUO

• Türkiye
• Retail Apparel and Fashion
• 1 - 100 Employee

• ADVISOR- Head of Business Devolopment, Brand and Marketing

  • Apr 2020 - Aug 2020

  Implement business strategies, sales and marketing strategies.Develop business plans with the team I manage.Implement Channel Marketing strategies.Implementation of operational measures and actions including budget management, third party co-operations including PR agencies)Manage Marketing functions including Brand Marketing, PR, Digital, Marketing.Working closely with product management, sales, and PR to identify the strongest concepts and styles.Build wholesale strategies and online selling strategiesAttend the international fashion fairs. prepare collections, merchandising and sales strategies according to fair requirements and international markets.Retailer management and field visits.Creation of regular analyzes of brands, consumers, and trends in the local Market.#brandmanager #fashion #headofmarketing #marketingmanager #salesmanager



AkzoNobel

• Netherlands
• Chemical Manufacturing
• 700 & Above Employee

• Leader, Sales & Brand & Market Development/ Satış ve Pazarlama; Pazar Geliştirme Yöneticisi

  • Sep 2015 - Dec 2018

  - Developed brand strategy for key storage brands, consolidating multiple sub- brands - Build and manage relationships with channel partners at most senior levels including strategic account planning, target setting and performance management. (B2B)- Strategically involved in the development of products and services, defining targets, budgets and goals and initiated new marketing procedures and policies to enhance customer experience within the retail establishments.- Launches and marketing- segment, partner and account- based marketing(B2B)- Develop plans for each account in the concerned region including short term and long term goals, tactics and pricing- Promote sales and provide account service to assigned and potential customers in region.- Track sales activities and forecasts in CRM database- Consistently meet and exceeded client expectations and project requests on time and below budget.- Introduce products into new geographic regions, create campaigns to promote and sell new product innovations- Coordinated with other departments in launching new products to meet company expectations, strategies and goals.- Advertising/direct marketing according to client requirements- Attend and organize fairs with high level premium product marketing - Create awareness of a company’s brand in a particular market segment- Decide BPWATTS/BOWATTS and build yearly action plan- Concern with increasing market share of their company’s products, planning and directing marketing policies and monitoring trends in their industry- Launch digital tool to sales rep and clients and entegrate the markets - Work closely with EMEIA teams



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Marketing and Brand Representative- Consumer Marketing

  • Oct 2011 - Sep 2015

  - Consumer engagement profession on the field and work as a brand executive for field development.-Develop and implement territory coverage plan for the territory-Analyze the potential of the territory(Aegean) in order to maintain the optimum coverage and decide BPWATTS/BOWATTS and build action plan- Build and maintain professional relationship with the trade that will ensure present and future preference for PM products. Negotiate with such dealers on utilization of Company’s sales materials and execute sales contracts when necessary.- Manage branding event and coordinate third party relationship during the event. Also giving trainee to sales support emplees within brand activation plans- Develop and maintain good relationships with the retailer owners to co-operate in sales activities and share market information. -New product launches, actively support the introduction of new products as well as train and motivate them and staffs to adhere to agreed placement. Gather information for the competitive activities/sales and prepare accurate reports containing meaningful and helpful comments.- Effective Efficient usage of pre-determined budget under the supervision of department superviser- Submit timely reports at the end of each coverage day and sales activities including straightforward process and outcome analysis and performance evaluation covering both PM and competitive activities- Team management



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Brand Marketing &Trade Marketing Intern

  • Jul 2011 - Sep 2011

  Coordinate and lead the communication and execution of the on-premise event schedule including:Preparing the on-premise account in advance of sampling promotions (brand presence).Execute sampling promotions designed and directed by the British American Brand Team and local Sales Team.Capture photos and videos of consumers. Provide content to the BAT Brand Team monthly.Summarize success metrics of brand implementing projects and reactive consumer dialogs and send to both Brand and local Sales teams weekly.Develop relationships with wholesaler sales reps and on-premise managers.Responsibly manage spending including being mindful of budget, keeping receipts and submitting regular, accurate expense reports.



Turkish American Chamber Commerce And Industry

• International Consumer Marketing Executive

  • Jul 2010 - Oct 2010

  TACCI's diverse membership includes representatives from all segments of the business community and organizations which ranges from individual entrepreneurs to large corporations. It is this diversity that makes TACCI the preeminent Turkish-American business association dedicated to advancing the commerce and industry relations between Turkey and the United States. I have also responsible for Turkish American independent business support and networking organization, functions to help its members improve their success, gain business expertise and introduce them to potential customers and suppliers.



Kastaş Sızdırmazlık Teknolojileri

• Türkiye
• Industrial Machinery Manufacturing
• 100 - 200 Employee

• Trade Marketing Intern

  • Jul 2009 - Sep 2009

  -Research and analyze information relevant to business development-Accompany international trade specialists on client meetings and process follow-up action items for clients-Conduct market, country, and topical research-Assist with the cultivation of new company members and corporate partnerships -Research and analyze information relevant to business development-Accompany international trade specialists on client meetings and process follow-up action items for clients-Conduct market, country, and topical research-Assist with the cultivation of new company members and corporate partnerships