Experience

FITMINDS Strategy Consulting

• Türkiye
• Business Consulting and Services
• 1 - 100 Employee

• Managing Partner

  • Oct 2018 - Present

  With 12+ years of strategy, marketing and sales experience in multinational pharmaceutical companies, founded FIT MINDS business consulting firm. Passionate about creating focused, practical and effective solutions in strategy, marketing and sales. With 12+ years of strategy, marketing and sales experience in multinational pharmaceutical companies, founded FIT MINDS business consulting firm. Passionate about creating focused, practical and effective solutions in strategy, marketing and sales.



Takeda

• Japan
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Head of Marketing & Key Account Management

  • May 2016 - Sep 2018

  HEAD OF MARKETING • Direct reports: 4 product managers • Responsible for 15 products in diabetes, respiratory, neuropathy, gastro, pain, allergy, antibiotics and expectorants HEAD OF KEY ACCOUNT MANAGEMENT • Direct reports: 8 key account managers • Responsible for customer engagement activities in selected university or training and research hospitals HEAD OF MARKETING • Direct reports: 4 product managers • Responsible for 15 products in diabetes, respiratory, neuropathy, gastro, pain, allergy, antibiotics and expectorants HEAD OF KEY ACCOUNT MANAGEMENT • Direct reports: 8 key account managers • Responsible for customer engagement activities in selected university or training and research hospitals



Abbott

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Area Sales Manager

  • Nov 2015 - May 2016

  • Direct reports: 8 pharmaceutical sales representatives• Responsible for the sales of cardiology and vertigo portfolio in Istanbul Asia, Kocaeli, Sakarya, Düzce, Bolu, Zonguldak and Bartın

• Marketing Excellence & Marketing Manager

  • Jan 2014 - Nov 2015

  MARKETING MANAGER• Direct reports: 3 product managers • Responsible for Cardiovascular, Vertigo and GastroenterologyMARKETING EXCELLENCE MANAGER• Responsible for upskilling product managers and leading brand plan process• Led implementation of global strategic shift to Portfolio Sales Model

• Senior Product Manager

  • Apr 2012 - Jan 2014

  • Direct report: 1 product manager• Responsible for cardiovascular products



Pfizer

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Physician and Consumer Marketing Lead

  • Jun 2011 - Apr 2012

  • Responsible for physician and consumer marketing of SMA infant formulae

• Product Manager

  • Apr 2007 - Jun 2011

  • Apr 2007 - Aug 2008: Antibiotic, Antifungal and Painkiller• Aug 2008 - May 2010: Cardiovascular• Aug 2008 - May 2010: Antibiotics