Experience

Equiem

• Australia
• Real Estate
• 100 - 200 Employee

• Community Manager

  • Jun 2023 - Present

  • Developing and coordinating targeted and creative campaigns for an online audience. • Create, execute and monitor marketing campaign budgets as agreed with the team. • Manage the CMS platform including content creation and management. • Being the first point of contact for all client stakeholders. • Daily management of product questions and troubleshooting. • Sourcing new suppliers and negotiating contracts and liaising with existing partners. • Active involvement with day-to-day queries from suppliers and onsite retailers and taking a proactive stance to resolve enquiries quickly. • Using analytics to examine websites/social media traffic and user engagement • Ensuring all content produced is on-brand, consistent in terms of style, quality and tone of voice, and where applicable, optimised according to SEO for search and user experience • Identifying gaps in content and creating new material that is engaging and inspiring, ensuring it incorporates input from key stakeholders across the practices Show less



Tranter IT

• Nigeria
• IT Services and IT Consulting
• 100 - 200 Employee

• Marketing Communications Manager

  • Oct 2022 - Jun 2023

  • Overseeing integrated marketing (PR, advertising, internal comms, events, etc) for Tranter's subsidiaries – Tranter IT, loT Africa, Bullseye Digital Manpower, and Tranter International. • Developing and implementing detailed B2B and B2C marketing and communications strategies and plans for Bullseye, an edutech in the group of companies, maxing sign-ups in the first month. • Increasing average lead conversion from an average of 5 per quarter per brand to over 25 per quarter per brand by deploying events, paid social, paid search, email marketing, channel campaigns, among others. • Initiating the process of overhauling the brand perception of Tranter IT and positioning it as an industry leader, leveraging governance, experience, discovery and tracking. • Delivering thought leadership content to influence customers, industry specialists, research analysts, key editors in the press, and other third parties. • Collaborating with Sales and Technical teams to communicate the value proposition of products and support the selling process of products. Show less



SystemSpecs Group

• Nigeria
• IT Services and IT Consulting
• 200 - 300 Employee

• • Nov 2021 - Oct 2022

  • Coordinated marketing comms, including the development of budgets, for SystemSpecs and her subsidiaries, Remita Payment, HumanManager, and SystemSpecs Technology, working with Engineering and Sales.• Drove transactions up for Remita to over 5 million valued at $7b monthly through integrated marketing, based on user analysis, need, and pain points.• Timely managing and improving the brand’s perception and positioning as an industry leader, leveraging the media through targeted key messaging and brand storytelling.• Developed and implemented pre-launch brand analysis and performance-based go-to-market plans for FundaCause, HumanManager Flex, and other new products.• Developed content partnership and engagement strategies for online influencers and bloggers with cumulative followership of 1M+ and managed all vendors.• Managing C-suite executives for results and effectively reporting—in a timely manner—campaign impact including ROI. Show less

• • Dec 2015 - Nov 2021

  • Saved the company $4.7m through effective reputation management during the Treasury Single Account (TSA) crisis of 2015/16.• Delivered over 50,000 new users for the Remita app in three months through a marketing campaign (leveraging targeted content), despite challenges with the app.• Ensured correct and appropriate information is in the media about the organisation, in order to attain improved sales and greater mindshare.• Executed targeted account-based marketing activities for Remita’s corporate clients – 8,000+ customers, leading to increased brand perception and endearment.• Developed partnership strategy with key relevant organisations like Google, SMEDAN and Samsung to achieve various marketing objectives.• Developed and executed paid social campaigns, Google Marketing Solutions and other digital marketing campaigns to meet CPA and ROAS target. Show less



School of Media and Communication, Pan-Atlantic University, Lagos, Nigeria

• Nigeria
• Higher Education
• 1 - 100 Employee

• Project Manager/Research Assistant, Media75 Project

  • Feb 2013 - Dec 2016

  • With renowned scholar Richard Ikiebe (PhD) and a few others, successfully interviewed more than 80 veterans of the Nigerian media across Nigeria, including Segun Osoba, Tony Momoh, Adamu Ciroma, Sam Amuka, Prof Idowu Sobowale, Gbolabo Ogunsanwo, Vincent Maduka, Felix Adenaike, Victoria Ezeokoli, Ray Ekpu, PD Cole and Christopher Kolade. • Conducted adequate research and led a team of 7 professionals to the efficient translation of responsibilities. • Edited transcripts and manuscripts, looked for gaps, and prepared content for social media, web and publication. • Compiled and supervised the publication of a ground-breaking 4-volume book on the Nigerian media, Nigerian Media Leaders: Voice beyond the Newsroom, launched in September 2015. Show less



The Spark

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Managing Editor

  • Jan 2015 - Feb 2015

  • Improved content quality on the website and got 22 weekly contributors who delivered top-rate content. • Re-defined the roles of certain team members to ensure optimal performance. • Managed the relationship between the management of Vanguard Media Limited (publishers of Vanguard newspaper and former partners of Spark) and IceOne Media (publishers of Spark), for partnership consolidation. • Within a month, boosted participation in the platform’s contests by more than 90%. • Improved content quality on the website and got 22 weekly contributors who delivered top-rate content. • Re-defined the roles of certain team members to ensure optimal performance. • Managed the relationship between the management of Vanguard Media Limited (publishers of Vanguard newspaper and former partners of Spark) and IceOne Media (publishers of Spark), for partnership consolidation. • Within a month, boosted participation in the platform’s contests by more than 90%.



Splendid Literature & Culture Foundation

• Lagos, Nigeria

• Marketing Administrator

  • Jun 2012 - Sep 2014

  • Creatively raised funds for the Foundation. • Debuted an annual creative writing workshop for young Nigerians. • Compiled, edited, published and marketed Family Echoes, the Foundation’s first collection of children’s stories written by children. • Maintained the organisation’s media presence, online and offline. • Creatively raised funds for the Foundation. • Debuted an annual creative writing workshop for young Nigerians. • Compiled, edited, published and marketed Family Echoes, the Foundation’s first collection of children’s stories written by children. • Maintained the organisation’s media presence, online and offline.



Wordsmithy

• Writing and Editing
• 1 - 100 Employee

• Publicist & Editor

  • May 2011 - Sep 2014

  • Organised events for PulpFaction Book Club, Jalaa Writers’ Collective, Parresia Publishers, and others. • Improved the online presence of a number of organisations, including the Garden City Literary Festival (now Port Harcourt Book Festival), by efficiently managing their blog and social media accounts. • Increased the positive public perception of DTone Martins, the musician. • Edited many books and publications including those by awarding-winning writers like NLNG Literature Prize Winner Abubakar Adam Ibrahim, Pius Adesanmi, Victor Ehikhamenor, Michael Afenfia, and Mobolaji Adenubi. Show less



Island Explorer Magazine

• Victoria Island, Lagos, Nigeria

• Managing Editor

  • Jul 2011 - Sep 2012

  • Ensured the provision of quality content in every edition of Island Explorer Magazine, quarterly. • Initiated and completed the process of getting the magazine endorsed by the Lagos state government. • Coordinated the activities of the marketing team, thus boosting the company’s market viability. • Secured, transcribed, wrote and edited first-rate interviews, including those with a former CEO of MUSON (later DG of NTA) Sola Omole, Tee-A, Yemi Blaq and Basketmouth. • Managed and deployed content on social media Show less