Experience

Trade Lenda

• United States
• Financial Services
• 1 - 100 Employee

• Chief Operating Officer

  • Jul 2023 - Present

• Head of Marketing and Business Development

  • Apr 2023 - Jul 2023



Response Architects

• Head of Marketing

  • May 2022 - Present

  Managing ShopEX’s B2B expansion including the development of branded marketing point of sale materials and activations, leading to a 15% increase in revenue. Driving a 76% revenue increase across search engine marketing and digital marketing channels (Email, Instagram, Facebook, Google Display, YouTube) in H2, 2022. Ideating and executing the shoot of Nigeria’s first long form informercial of two of the world’s top as seen on TV products. Achieving a 55% increase in net revenue via above the line and below the line marketing activities since May, 2022. Show less



ReelFruit

• Nigeria
• Food and Beverage Services
• 1 - 100 Employee

• Head of Brand Marketing

  • Mar 2020 - May 2022

  Increased repeat purchases by 35% in 7 months through monthly email distribution and combo deals. Increased revenue via Instagram and website, from $600 USD monthly to $5000 USD and above, monthly within 3 months. Led highly profitable combo partnerships with SoFresh and Nuts about Cakes. This led to a 96% growth in sales of Fruit & Nutmix within one year. Developed a high impact and minimal risk E-Commerce Model for sales in the United States and also built the shopify website www.reelfruit.com/myshopify from scratch. Led the first ever rebrand of ReelFruit, including the brand elements, logo and packaging of (5) existing products and (4) new products and launched in over 400 retail outlets. Created first Corporate Social Responsibility (CSR) Framework and launched 2 CSR Initiatives. Show less



The Ben Enwonwu Foundation

• Nigeria
• Artists and Writers

• Head of Marketing Communications

  • Nov 2018 - Feb 2020

  Managed all marketing and communications activities for The Ben Enwonwu Foundation locally and internationally. Led the communications team and collaborated with other teams to communicate effectively and innovatively across a range of traditional and digital media. Developed innovative marketing and communications strategies aligned with the goals, missions and visions, as well as analyzing data. Developed strategies to facilitate the buildup of our email database which grew from 8000 – 15,000 in a year. Planned and executed communications strategies around each brand’s key focus for each events including Point of View, and The Ben Enwonwu’s Annual Lecture. Show less



Sybil and James Communications

• Nigeria
• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Digital Media

  • May 2018 - Nov 2018

  Developed plans for advertising, promotions, public relations and corporate social responsibility initiatives for clients. Oversaw and developed strategies for pre-rebrand, during rebrand and post-rebrand and ensured all internal and external corporate communications reflected client's values and goals. Worked with other agencies to ensure brand consistency in logo, website development and communicating client’s brand pillars. Coordinated digital marketing efforts including social media content management, email campaigns and online advertising and ensured that resources were utilised properly, and the target market was reached in the most cost-effective manner. Show less



Revilo Company Limited, Omenka Gallery and Omenka Magazine

• Head of Digital Communications

  • Nov 2016 - Apr 2018

  Managed all of Revilo, Omenka Gallery and Omenka Magazine’s internal and external communications to drive business goals. Secured strategic partnerships and sponsorships for Omenka Magazine including international and local partnerships like Design Indaba and Eat Drink Festival. Coordinated and created digital content such as social media content calendar. Established web presence through SEO to boost website traffic. Drafted press releases for major announcements and events and developed weekly newsletters. Managed freelance contributors for Omenka Magazine and ensuring they follow the contributor’s guidelines. Show less



AccelerateTV

• Nigeria
• Media Production
• 1 - 100 Employee

• Freelance Writer

  • Jun 2016 - Dec 2016



Street Toolz

• Nigeria
• Advertising Services
• 1 - 100 Employee

• Advertising Copywriter/ Social Media Manager

  • Jan 2016 - Nov 2016