Experience

Indelible Agency
• Advertising Services
• 1 - 100 Employee
• Chief Executive Officer

  • Sep 2019 - Present

Communo
• Canada
• Internet Marketplace Platforms
• 1 - 100 Employee
• Executive Advisor – Special Projects

  • Aug 2016 - Present


The Gathering of Cult Brands

• Advisory Board Member

  • May 2018 - Present

  I work with a talented team dedicated to shedding light on the world's best brands, and celebrating the maverick approach to marketing, product development and audience engagement that their fearless brand leaders leverage to create irrational levels of loyalty and advocacy amongst their customers and employees. I also help to orchestrate The Gathering//Music, a conversation between brands, artists and audiences to rethink how each work with the other. Join us every February, nestled in the heart of the Rocky Mountains in Banff to learn, connect and be inspired. Show less



Cult Collective Ltd.

• Canada
• Advertising Services
• 1 - 100 Employee

• • Jan 2014 - Present

• • Dec 2011 - Sep 2019



Cult Collective LP

• • Nov 2018 - Sep 2019

  As the Global Cannabis Practice Lead for Cult Collective, I work with some of the industry's largest organizations, orienting them to proper audience engagement principles as they apply to the cannabis industry. I lead projects to prioritize product development, reimagine retail experiences and align brands with opportunities based on understanding the evolving consumer mindsets in the consumer landscape.As one of the cannabis industry’s foremost experts on marketing and business strategy, I am passionate about helping brands reach their full potential by teaching them how to increase affinity and advocacy amongst customers, prospects, employees and shareholders.I regularly speak at conferences and to cannabis organizations around the world, exposing them to the realities in the consumer landscape, and guiding them through the fundamental paradigm shifts required to surpass their peers and create a meaningful – and sustainable – competitive advantage. Show less

• • Jun 2018 - Sep 2019

  As a Chief Engagement Officer, I lead strategic outputs at Cult and guide organizations through the fundamental changes required to surpass their peers and create meaningful (and sustainable) competitive advantage.I also educate brand leaders on the principles required to grow an irrationally loyal following in critical audiences for their businesses. Interested in learning how to generate significant affinity and advocacy amongst your employees, customers and prospects? Feel free to reach out. Show less

• • Oct 2016 - Sep 2019

  I work with our account team to ensure that we are continually adding value to our clients' businesses. As a member of our agency's leadership team, I also contribute to The Gathering, a meeting of the minds for world's most prestigious cult brands, every year in February.


Visionscapes
• Canada
• Construction
• 1 - 100 Employee
• Division Manager

  • Apr 2005 - Dec 2011