Experience

ATPCO

• United States
• Airlines and Aviation
• 400 - 500 Employee

• Product Marketing Strategist

  • Mar 2020 - Present

  This is an evolving role driving product marketing and content strategies. I leverage account-based marketing to customize approaches and help maintain strong client relationships and participate in establishing and leading go-to-market (GTM) strategies and tactics for new and existing products. This is an evolving role driving product marketing and content strategies. I leverage account-based marketing to customize approaches and help maintain strong client relationships and participate in establishing and leading go-to-market (GTM) strategies and tactics for new and existing products.



Profiles

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Associate Marketing Director, Mortgage Bankers Association

  • Mar 2019 - Sep 2019

  Developed and executed integrated marketing outreach strategies and programs to promote MBA products and services. Representing the in-house marketing function, I worked with various internal clients (creative, meetings, membership) on strategic plans and tactical executions to attract and increase event attendance and membership engagement. This included email marketing, website development and management, collateral development, direct mail and other outreach mechanisms. Developed and executed integrated marketing outreach strategies and programs to promote MBA products and services. Representing the in-house marketing function, I worked with various internal clients (creative, meetings, membership) on strategic plans and tactical executions to attract and increase event attendance and membership engagement. This included email marketing, website development and management, collateral development, direct mail and other outreach mechanisms.



TMP Government

• United States
• Advertising Services
• 1 - 100 Employee

• • Apr 2013 - Mar 2018

  Established the overall strategic direction for numerous client accounts and guided the success of marketing and advertising plans, tactical project executions and clients' conversion to/progress with evolving technological approaches in the recruitment landscape (e.g., SEO, SEM, social media, content strategies), while recognizing the advantages of their reliance on more traditional and familiar methods. This means leveraging the ability to anticipate client challenges and managing and developing the relationship to bring added value to program and project outcomes and internal company goals. I also led on-boarding efforts for new clients, establishing roles and responsibilities of our service teams and contributing to new business development efforts. Show less

• • Feb 2010 - Apr 2013

  Assumed a greater leadership role in managing clients’ approach to marketing their opportunities and contributing to the overall direction of the company towards a software-driven recruiting organization. Collaborated with clients on how to best leverage technology to meet their needs, including introducing Software-as-a-Service (SaaS) and digitally-oriented solutions. Provided strategic and tactical direction to a team of three to five account service team members and the cohesive efforts of cross-functional teams including research, creative, social media and metrics/optimization. Show less



TMP Worldwide

• United States
• Advertising Services
• 300 - 400 Employee

• Account Director

  • Oct 2004 - Feb 2010

  I was brought on to help guide the relationship between multiple small-, mid- and large-sized multi-faceted accounts and to help implement recruitment and marketing outreach activities. Leading clients towards emerging commercially accepted practices I successfully migrated them to developing strong brands complemented by engaging websites, digital outreach programs, early adoption of mobile technology and other advances in their recruitment outreach practices. This resulted in successful growth of the accounts and capturing additional business. Internally, I mentored project managers to help develop their industry knowledge and drive for results. Show less



MarCom Group

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jan 2002 - Sep 2004

  Took on the myriad duties of managing client accounts and projects for a small business servicing various government and commercial accounts. These included customer relationship management, developing and executing strategic marketing plans, project and budget management and quality assurance/quality control (QA/QC). Also helped the team compose accurate and effective responses for government proposal requests (RFP, MOU, SOW). Took on the myriad duties of managing client accounts and projects for a small business servicing various government and commercial accounts. These included customer relationship management, developing and executing strategic marketing plans, project and budget management and quality assurance/quality control (QA/QC). Also helped the team compose accurate and effective responses for government proposal requests (RFP, MOU, SOW).



The Washington Agency

• Reston, VA

• Senior Account Executive

  • Oct 1999 - Sep 2001

  Applied well-seasoned customer service skills as the primary account and program manager for a suite of clients in technology, manufacturing and personal services. I wore many hats managing client requirements and budgets; doing product and market research, media planning and execution; coordinating the work of our internal creative team; and helping develop and pursue new business opportunities. Applied well-seasoned customer service skills as the primary account and program manager for a suite of clients in technology, manufacturing and personal services. I wore many hats managing client requirements and budgets; doing product and market research, media planning and execution; coordinating the work of our internal creative team; and helping develop and pursue new business opportunities.