Publicist

• Oct 2021 - Present

Media inquiries: olga@hoorayfoods.com Cultivate and grow in-house press relationships, manage all PR requests and collateral, build PR buzz and awareness for the brand, collaborate with other departments on broader marketing initiatives. Media inquiries: olga@hoorayfoods.com Cultivate and grow in-house press relationships, manage all PR requests and collateral, build PR buzz and awareness for the brand, collaborate with other departments on broader marketing initiatives.

Real Estate Agent

• Jul 2022 - Present

Representing buyers and sellers during a real estate transaction process throughout the Monterey Peninsula (Monterey, Pacific Grove, Del Rey Oaks, Seaside, Sand City, Carmel, Carmel Valley, Pebble Beach, Salinas/Monterey Highway, Marina and beyond). Member of: National Association of REALTORS® California Association of REALTORS® Monterey County Association of REALTORS® Representing buyers and sellers during a real estate transaction process throughout the Monterey Peninsula (Monterey, Pacific Grove, Del Rey Oaks, Seaside, Sand City, Carmel, Carmel Valley, Pebble Beach, Salinas/Monterey Highway, Marina and beyond). Member of: National Association of REALTORS® California Association of REALTORS® Monterey County Association of REALTORS®

Public Relations Specialist

• Sep 2019 - Sep 2021

- Identify press opportunities by leveraging media relationships, communicating with clients, their business partners and internal agency teams;- Write and edit press releases, media alerts, press kits, fact sheets and owned media content;- Pitch story ideas featuring clients to travel, lifestyle and news media contacts; - Plan familiarization (FAM) tours for travel journalists - source and vet media, plan itineraries, ensure deliverables, work with legal and accounting teams on contracts and billing; - Spearhead influencer campaigns from concept development, vetting, negotiating rates, ensuring deliverables, to billing and reporting; - Assist in establishing communication strategies and annual action plans for existing clients and new business; - Develop crisis communication plans and key messages for tourism and food clients; - Write talking points and train spokespeople for media appearances; - Brief copywriters on blog content development, review and implement client feedback;- Represent clients at media events, trade shows and desksides;- Compile monthly and annual activity reports. Show less

Public Relations Coordinator

• Aug 2018 - Aug 2019

Communications Consultant

• Nov 2016 - Sep 2018

- Trained business owners to develop their own PR strategies and execute tactics; - Developed media relations strategies and action plans; - Wrote and edited press releases, social media and collateral copy; - Pitched story ideas to journalists; - Served as a spokesperson in live TV interviews on behalf of clients; - Managed Instagram engagement and online community; - Sourced and secured sponsorships for a non-profit. Key Results: - Developed PR strategy for a launch of an undergarment brand that generated an investment. Show less

Public Relations Coordinator - Clinique

• Dec 2015 - Oct 2016

- Adapted global PR strategies to three local markets; - Wrote press materials and intranet content; - Secured coverage of products and brand’s executive makeup artist in top-tier media outlets, including multiple-page editorial spreads; - Created agency briefs and oversaw workflow of two agencies to produce press events and creative PR mailers; - Developed and leveraged relationships with celebrity makeup artists through desksides, PR mailers and networking at industry events; - Coordinated editorial photo and video shoots by securing talent, crews and locations in compliance with procurement and legal teams; - Managed inventory of press samples; - Complied weekly and monthly reports. Key Results: - Executed the brand’s first press event in 10 years, which was publicized on more than a dozen of top-tier media outlets the next morning and generated 1M impressions on social media. Show less

Public Relations Account Executive

• Apr 2015 - Dec 2015

Key Accounts: Calzedonia Group, GAP, GEOX, La-Roche Posay (L’Oreal), Gold Collagen. - Wrote press materials; - Pitched media and processed a high volume of inbound media requests; - Served as the primary agency contact person for a high-profile client and celebrity agents; - Ensured media and celebrity attendance to press events; - Led international press tours with up to 38 VIP attendees, resulting in coverage by the majority of top-tier media; - Managed a showroom and worked with stylists to pull samples for photoshoots, ensured timely returns and re-stock; - Compiled monthly and annual reports. Show less

Public Relations Assistant

• Jan 2014 - Feb 2015

- Wrote press materials for clients in the fashion, design and beauty industries; - Pitched and monitored media and product placements; - Created diverse social media strategies and content; - Assisted with clients’ press events; - Developed new business proposals. - Wrote press materials for clients in the fashion, design and beauty industries; - Pitched and monitored media and product placements; - Created diverse social media strategies and content; - Assisted with clients’ press events; - Developed new business proposals.

Communications and Events Coordinator

• Jan 2014 - Jan 2015

- Developed communications materials; - Planed and executed fundraising events (exceeded fundraising goal by 30% and attendance goal by 25% for the 3rd Annual 5K Walk/Hike for Meso); - Created and implemented new e-blasts and social media strategies (increased engagement by 55%); - Secured item donations for events, media placements and celebrity appearances; - Designed graphics; - Edited videos; - Managed donor communications and database. - Developed communications materials; - Planed and executed fundraising events (exceeded fundraising goal by 30% and attendance goal by 25% for the 3rd Annual 5K Walk/Hike for Meso); - Created and implemented new e-blasts and social media strategies (increased engagement by 55%); - Secured item donations for events, media placements and celebrity appearances; - Designed graphics; - Edited videos; - Managed donor communications and database.

PR Intern

• Oct 2013 - Oct 2013

Media Relations and Communications Intern

• Jan 2013 - May 2013

Production Intern

• Sep 2012 - Dec 2012