Experience

Silkbank Limited

• Pakistan
• Banking
• 700 & Above Employee

• Manager Brand Communication & Planning

  • Jul 2022 - Present



MTJ - Tariq Jamil

• Pakistan
• Retail
• 100 - 200 Employee

• Brand Manager

  • Jan 2021 - Jul 2022

  Responsible for creating the brand from the scratch. Strategy development of advertising, PR, Social Media and liaison with agencies for campaign development, which incorporates communication strategy, creative, media planning & media roll out. Responsible for creating the brand from the scratch. Strategy development of advertising, PR, Social Media and liaison with agencies for campaign development, which incorporates communication strategy, creative, media planning & media roll out.



The D'Hamidi Partnership

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Group Account Director

  • Apr 2020 - Jan 2021



Manhattan Communications Pvt. Ltd.

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Apr 2019 - Apr 2020



The D'Hamidi Partnership

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Nov 2018 - Apr 2019



First Cut Productions

• Karachi

• Executive Producer

  • Jan 2018 - Oct 2018



Adcom Leo Burnett

• Pakistan
• Advertising Services
• 100 - 200 Employee

• • Jul 2017 - Dec 2017

• • Jul 2015 - Jun 2017

• • May 2014 - Jun 2015

  Working in Client Servicing Department and responsible for handling some of Company's major accounts. ATLAS GROUP (Atlas Honda Bikes, Atlas Bttery (AGS), Atlas Insurance, Honda Generators, Atlas Hitec, Shirazi Trading and Shirazi Investments).ENGRO FERTILIZERS.AKD GROUP.PAK FAN.Major Job Responsibilities include:• Taking brief from marketing team on new projects.• Coordinating within Agency and with marketing team.• Management of Advertising and Media mix.• Coordinating Electronic and Press media releases.• Presenting the campaign ideas and budget to the client.• Representing Advertising Agency on outsourced projects ATL & BTL.• Conducting small scale marketing research on feedback and product performance.• Monitor Budget planning with marketing team.• Monitoring the effectiveness of campaigns.• Check the status of each client's jobs in the creative/strategy/media department and verify the jobs will be complete on time. Show less



Circuit | DraftFCB

• Pakistan
• Advertising Services
• 1 - 100 Employee

• • Jan 2012 - Apr 2014

  Worked as an Account Manager in Client Service Department at Circuit Draft FCB, Pakistan Office – With its foundation based upon the equal principles of creativity and accountability, Circuit is one of the leading advertising, media, production and design agency of Pakistan in affiliation with DRAFTFCB (USA). With over 20 years of advertising excellence, Circuit | DRAFTFCB has always believed in creativity that not only sells today but builds brand value over time.I am responsible for handling account of Meat One, S.Abdulla (Complete Home Store), Hum Network (Hum TV, Masala TV, Style 360), J dot (Fashion Apparel) and UBL Fund Managers which gives me the experience of marketing and advertising in retail, financial, fashion and corporate sector. Major Job Responsibilities include:• Taking brief from marketing team on new projects.• Coordinating within Agency and with marketing team.• Management of Advertising and Media mix.• Coordinating Electronic and Press media releases.• Presenting the campaign ideas and budget to the client.• Representing Advertising Agency on outsourced projects ATL & BTL.• Conducting small scale marketing research on feedback and product performance.• Monitor Budget planning with marketing team.• Monitoring the effectiveness of campaigns.• Check the status of each client's jobs in the creative department and verify the jobs will be complete on time.• Initiate new jobs for the client.• Ensuring the communication flows effectively, act as a link between the client and advertising agency. Show less

• • Jan 2009 - Dec 2011

  Worked as an Account Executive in Client Service Department at Circuit Draft FCB, Pakistan Office – one of the leading advertising, media, production and design agency of Pakistan.I am responsible for handling account of Mezan Cooking Oil, Soneri Bank, Hum Network (Hum TV, Masala TV, Style 360), Meat One, SCJ Johnson, S.Abdulla (Complete Home Store).Major Job Responsibilities include:• Taking brief from marketing team on new projects.• Coordinating within Agency and with marketing team.• Management of Advertising and Media mix.• Coordinating Electronic and Press media releases.• Representing Advertising Agency on outsourced projects ATL & BTL. Show less