Experience

Jeff Farrell/Outpost Creative, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Owner, Designer, Art Director, Photographer

  • Feb 2002 - Present

  Established niche business to provide marketing directors, managers and in-house creative teams with an experienced, widely capable, cost-efficient resource for creative production. Currently serving several North American clients from my home-based studio near Portland. The majority of my work has come through referrals and long-term client relationships, something I am very proud of and attribute to consistently delivering superior ROI for those who hire me. Established niche business to provide marketing directors, managers and in-house creative teams with an experienced, widely capable, cost-efficient resource for creative production. Currently serving several North American clients from my home-based studio near Portland. The majority of my work has come through referrals and long-term client relationships, something I am very proud of and attribute to consistently delivering superior ROI for those who hire me.



Columbia Sussex Corporation

• Lake Tahoe, Nevada

• Creative Director

  • Aug 2001 - Feb 2002

  Recruited by Corporate Director of Marketing to develop the company’s first in-house creative department. Tasked with managing all advertising creative for the gaming division, including properties in Lake Tahoe, Mississippi and venues under development in Las Vegas and Colorado. Grew department into a team of six and put essential systems and equipment in place for efficient workflow management. Created new logo identity and graphic standards for the Horizon Resort Casino at Lake Tahoe and Lighthouse Point Casino in Mississippi. Also established Columbia Sussex’s first creative content library, which included a web portal for sharing large files with external service providers. Standardized maintenance routines for all Macintosh systems and the creative department’s local network. Show less



Caesars Entertainment, Inc.

• United States
• Hospitality
• 700 & Above Employee

• Senior Art Director

  • Nov 1999 - Aug 2001

  Hired by Senior Vice President of Corporate Marketing to head Harveys internal creative department. Accomplishments include: development of the overall graphic identity and logo for the “A Natural Advantage” campaign; in addition to playing a key role as art director for related TV animation and postproduction. Ongoing responsibilities involved concepting and hands-on production of print advertising, collateral, outdoor, special event pieces, website design and still photography. Additional activities included: art direction and the management of external creative sources, as well as miscellaneous film and video production/postproduction. Updated essential production hardware and software to bring them in line with current standards. Initiated new routines for maintaining all Macintosh systems, content library and network. Refined methods and tools for project planning, tracking and archiving completed work. Show less



The HMM Group, Creative Digital Studios, Ltd.

• Las Vegas, Nevada and Idaho Falls, Idaho

• Creative Director

  • Aug 1998 - Nov 1999

  Recruited by CEO to manage creative staff and production at HMM’s facilities in Idaho and Nevada. Mission at HMM included three primary objectives — improve quality of creative deliverables, implement new systems to improve workflow and help facilitate the agency’s growth through more consistent branding. Specific hands-on activities included: still photography, video production/postproduction, design and art direction for print, outdoor, collateral, invitations, direct mail, multimedia and the web. Played key role in helping the agency roll out new digital video production capabilities to the casino-resort industry. Show less



Ameristar Casino

• United States
• Gambling Facilities and Casinos
• 700 & Above Employee

• Creative Director

  • Mar 1994 - Aug 1998

  Hired by CEO as Corporate Advertising Manager. Promoted in September 1995 to Director of Marketing at Cactus Petes Resort Casino, then to Corporate Creative Director in August of 1996. Responsibilities included hands-on design and execution of projects as well as direction and management of external creative resources. Scope of work included grand opening campaigns for three themed properties, corporate identity and logo development, promotional print advertising and collateral, annual reports and investor relations material, still photography, video production/postproduction and multimedia design. Established the first guidelines for company-wide graphic standards; including a comprehensive style manual. Developed the company’s first workflow management system, including — production tracking, estimating, approval process, cost analysis and archiving. Reported to the Corporate Vice President of Marketing. Show less



Firehouse Alley Productions, Ltd.

• Colfax, California

• Owner / Photographer

  • Mar 1991 - Mar 1994

  Commercial and portrait photography studio designed for cost-efficient, quality production of product, food, still life and lifestyle images. Maintained many of the same clients established while at Photographic Communications; in addition to building a strong regional client base. Commercial and portrait photography studio designed for cost-efficient, quality production of product, food, still life and lifestyle images. Maintained many of the same clients established while at Photographic Communications; in addition to building a strong regional client base.



Photographic Communications Group, Inc.

• Reno, Nevada

• Partner / Photographer

  • Jun 1990 - Mar 1991

  Commercial photography studio, originally located in the Silicon Valley area. Accounts included: Porsche Cars North America, Harrah’s Entertainment, Nissan/Infinity, Sportif USA and several regional manufacturing and entertainment companies. Commercial photography studio, originally located in the Silicon Valley area. Accounts included: Porsche Cars North America, Harrah’s Entertainment, Nissan/Infinity, Sportif USA and several regional manufacturing and entertainment companies.



Caesars Entertainment, Inc.

• United States
• Hospitality
• 700 & Above Employee

• Department Supervisor, Corporate Advertising

  • Mar 1987 - Jun 1990

  Responsibilities included: the management of both the photographic studio and processing lab divisions which employed a combined staff of six people. Functioned as lead photographer for all of Harrah’s advertising and communications projects involving photography. Responsibilities included: the management of both the photographic studio and processing lab divisions which employed a combined staff of six people. Functioned as lead photographer for all of Harrah’s advertising and communications projects involving photography.