Vice President - Strategy & Experience at Watevr.

• Jul 2022 - Present

As the Co-Founder and Head of Strategy at Watevr, a trailblazing Influencer & Creator Marketing Agency, my mission is to orchestrate impactful collaborations, nurture relationships, and empower creators to flourish like never before. 🎨 Unveiling New Horizons of Creativity: Guided by the belief that every brand has a unique story waiting to be told and every creator possesses a distinctive voice yearning to be heard, I have meticulously crafted strategies that seamlessly bridge the gap between the two. My role revolves around envisioning and strategizing partnerships that not only amplify brand messages but also unleash the true essence of a creator's artistry. By fostering an environment that encourages innovation and authenticity, I've witnessed collaborations that transcend mere campaigns and evolve into unforgettable narratives. 📈 Acceleration for Scale and Success: Recognizing that growth is not merely about numbers but a journey of evolution, I've been instrumental in devising frameworks that empower creators to scale their reach and impact. Whether it's conceptualizing unique engagement models, harnessing the power of data-driven insights, or forging long-term relationships, I have championed strategies that empower creators to turn their passions into thriving businesses. The result? An ecosystem where creators soar to unprecedented heights while delivering tangible value to our brand partners. 💡 500+ Collaborations: A Testament to Our Vision: One of the most rewarding aspects of my role has been steering a collective effort that has led to the successful execution of over 500 collaborations. This achievement stands as a living testament to the synergy between creativity, strategy, and unwavering commitment. With each partnership, I have witnessed not just business growth but also the emergence of powerful narratives that resonate deeply with audiences and drive meaningful connections. Show less

Co-Founder

• Mar 2023 - Present

CID - Consider It Done, a dynamic content production house on a mission to elevate businesses and brands through the power of strategic content. 🔥 Why CID? Our Purpose: At CID, we recognize that content isn't just about words and visuals; it's about sparking emotions, driving conversations, and ultimately, propelling businesses forward. With a passionate team of creative minds, we embark on each project with the goal of not just delivering content, but crafting an experience that resonates deeply with the target audience. 🌟 Content Strategy for Growth: Collaborating closely with businesses, we dive deep into understanding their unique identity, objectives, and audience. We believe that every piece of content should be a strategic step toward achieving larger goals. By creating and implementing optimized content strategies, we help businesses carve their path to success. 🌐 The Power of Collaboration: Working hand in hand with our clients, we consider ourselves an extension of their team. We dive deep into their goals, challenges, and aspirations to co-create content that resonates authentically. Our collaborative approach ensures that the end result not only meets expectations but exceeds them. Show less

Social Media Marketing Consultant

• Nov 2020 - Present

As a dedicated Social Media Consultant at Pixpil Designs, I've had the privilege of being an integral part of the journey to not just create content, but to create experiences. My role has been more than just a job; it's been a passion-fueled mission to cultivate strong digital footprints and foster meaningful connections. 🌟Community Building Beyond Borders: In an era where connections transcend physical boundaries, I've taken pride in nurturing vibrant online communities that resonate with Pixpil Designs' brand ethos. By harnessing the power of engagement, dialogue, and shared interests, we've built bridges that bring people together and amplify brand loyalty. 💡Branded Content Innovation: Collaborating closely with the creative minds at Pixpil Designs, I've embraced the challenge of transforming ideas into captivating content. From visually stunning imagery to compelling stories, we've crafted a content ecosystem that reflects the essence of the brand and captivates our audience. 🎯 Ideation to Execution Excellence: The journey from concept to execution has been a dynamic one, marked by brainstorming sessions that spark creativity and ideation. My role has extended beyond penning ideas to meticulously driving their execution, ensuring that every piece of content reflects Pixpil Designs' identity and vision. Show less

Co-Founder | Leading Marketing and Brand Partnerships

• Jul 2016 - Sep 2022

For seven remarkable years, The Hiddentales has been a beacon of inspiration, uniting artists who dared to dream, who dared to create, and who dared to make their mark on the world. What started as a group of 15 passionate young photographers in 2016 has blossomed into a vibrant collective that resonates with the heartbeat of creativity in all its forms. As we celebrate seven awe-inspiring years, we stand on the precipice of endless possibilities. Our artists have breathed life into the ordinary, transforming it into the extraordinary. Through the canvas, the lens, the pen, and the brush, we've given voice to the unseen and unveiled the beauty hidden within every tale. In a world where innovation is the heartbeat of progress, we've harnessed the digital realm to connect, uplift, and forge bonds that transcend borders. The journey of our evolution has been powered by the positive forces of social media platforms like Instagram and Twitter, connecting us with kindred spirits around the globe. Today, The Hiddentales stands as a testament to the visionaries, the dreamers, and the creators who have turned their passions into a collective force for change. We've celebrated successes, conquered challenges, and above all, we've nurtured an environment where growth knows no limits. As we step into the future, our commitment remains unwavering – to propel the artistry of today into the visionary reality of tomorrow. Join us as we continue to illuminate the path of creativity, inspiring generations to come and leaving an indelible mark on the world. Show less

Brand Manager

• Nov 2020 - Nov 2021

• Thoroughly curated and executed profitable influencer marketing strategy along with managing the social media projections through content production at Vcult, an online clothing brand. • Thoroughly curated and executed profitable influencer marketing strategy along with managing the social media projections through content production at Vcult, an online clothing brand.

Internship

• Oct 2019 - Mar 2020

• Developed social media creatives and video contents for multiple events in the platform • Helped with the technical co-ordination and content creation of the Miss South India pageant as part of the app collaboration. • Developed social media creatives and video contents for multiple events in the platform • Helped with the technical co-ordination and content creation of the Miss South India pageant as part of the app collaboration.

Intern

• Sep 2019 - Oct 2019