Experience

EKE-Electronics Ltd.

• Finland
• Railroad Equipment Manufacturing
• 1 - 100 Employee

• Head of Sales and Marketing

  • Apr 2022 - Present



Savox Communications Ltd

• Finland
• Telecommunications
• 1 - 100 Employee

• Senior Vice President, EMEA

  • Sep 2019 - Feb 2021

  Leadership of Sales, support and product management/marketing teams and people. Transformation of Sales team to meet future growth needs; Implementation of CRM, KPIs and related processes from lead to closing. Improvement of Sales processes and KPIs. Overseeing the end-to-end sales process from prospecting to sales closing for EMEA and APAC. Leadership of Sales, support and product management/marketing teams and people. Transformation of Sales team to meet future growth needs; Implementation of CRM, KPIs and related processes from lead to closing. Improvement of Sales processes and KPIs. Overseeing the end-to-end sales process from prospecting to sales closing for EMEA and APAC.



Environics Oy

• Finland
• Security and Investigations
• 1 - 100 Employee

• VP Sales and Marketing

  • Oct 2016 - Aug 2019

  Leadership of Sales, Marketing, Product management and commercial support functions. Responsibility of commercial activities. Defined growth strategies/markets; implemented growth plans and executed with the organization. Transformed company from technology/product driven set up to Customer driven organization with tight application and markets focus, including the renewal of company brand image. Trained, coached, appraised, and renewed organization to strong and committed team. Leadership of Sales, Marketing, Product management and commercial support functions. Responsibility of commercial activities. Defined growth strategies/markets; implemented growth plans and executed with the organization. Transformed company from technology/product driven set up to Customer driven organization with tight application and markets focus, including the renewal of company brand image. Trained, coached, appraised, and renewed organization to strong and committed team.



Helvar

• Finland
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Sales Director

  • Sep 2015 - Oct 2016

  Leadership of company commercial activities to achieve sales and profitability targets. Improved transparency and predictability by systematic development of way of working/sales processes. Budgets, action plans, forecasts for Luminaire manufacturer business, globally. Growth planning thru market segmentation to find growth pockets within strategic target markets. Leadership of company commercial activities to achieve sales and profitability targets. Improved transparency and predictability by systematic development of way of working/sales processes. Budgets, action plans, forecasts for Luminaire manufacturer business, globally. Growth planning thru market segmentation to find growth pockets within strategic target markets.



Nordic ID

• Finland
• IT Services and IT Consulting
• 1 - 100 Employee

• VP Sales and Marketing, Group Sales Director

  • Oct 2014 - Aug 2015

  Leadership of sales and marketing teams incl strong focus in business development, segmentation and strategic business planning to find growth pockets within selected business segments. Sales strategy creation. Go to market plans, partner channel management. Change leadership from product sales culture to value sales; sales strategy development and execution. Leadership of sales and marketing teams incl strong focus in business development, segmentation and strategic business planning to find growth pockets within selected business segments. Sales strategy creation. Go to market plans, partner channel management. Change leadership from product sales culture to value sales; sales strategy development and execution.



Vaisala

• Finland
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Head of Services Sales, Weather business

  • Jun 2011 - Jun 2014

  Management and deployment responsibility of service driven sales culture to enable further growth in Weather markets. Leadership of end to end services sales to delivery processes, incentive structures, go to market plans of service products and solutions; change leadership from product driven to value driven sales culture to enable growth in services sales. Cross functional team leadership in service offering development and sales support.Responsible for Sales Operations and sales support, development and deployment of global sales processes, sales competence mapping & competence development programs. Development of incentive structures, metrics, KPIs. Successful deployment of professional project sales culture and process discipline within Weather sales. Leading sales support team, reporting to Head of Weather Sales.

• Global Sales Director, Weather critical markets

  • Jan 2010 - Jun 2011

  Responsible for leading teams of total 120+ sales professional to develop and execute winning sales tactics to ensure continued sales success in Vaisala's Weather Critical business, globally. Defined new sales strategy, redesigned sales teams and oversaw the execution. Successfully integrated sales teams and customers of acquired companies. Increased sales margins through opportunity review process and increased sales efficiency in all regions. Implemented professional and systematic sales management practises, processes and tool to align with strategy. Implemented accurate revenue and order intake forecasting practise, sales funnel transparency and daily operative mechanisms in sales organisation. Redesigned incentive structures to promote sales growth.Reporting to VP Weather Critical Operations.

• Regional Sales Manager, EMEA Weather critical markets

  • Apr 2009 - Jan 2010

  Responsible for leading and management of multi-national sales teams. Operative business responsibility of product, project and services sales to Vaisala's Weather Critical Customers including Road and Rail, Aviation, Defense forces, Maritime and Energy applications in EMEA region. Responsibility for reaching budgets and targets and accurate forecasting as well as sales competence management and coaching of high performing sales professionals. Operative responsibility for 30+ sales people and sales team leaders with annual revenue exceeding 40m€.Reporting to Director of sales in Weather Critical operations.



Finpro

• Finland
• International Trade and Development
• 1 - 100 Employee

• Senior Consultant / Life Science / Internationalization of Finnish SMEs

  • Jan 2008 - Apr 2009

  Responsible for Internationalizing, market entry and growth plans for Finnish SMEs. Developed go-to-market models and business plans mainly for SMEs in Life Science and Services industries. Developed sales channels and operative models for start up companies with global business aspirations. Management responsibility of export partner groups. Responsible for Internationalizing, market entry and growth plans for Finnish SMEs. Developed go-to-market models and business plans mainly for SMEs in Life Science and Services industries. Developed sales channels and operative models for start up companies with global business aspirations. Management responsibility of export partner groups.



Nexstim

• Finland
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Director of Global Sales and Marketing, Neurology start-up

  • 2006 - 2008

  Responsible for commerzialisation activities of Navigated Transcranial Brain Stimulation technology start up. Recruited distributors, developed contracts and negotiated sales agreements, deployed business processes including sales, marketing, order fulfillment processed and tools. Created a business plan for successful external financing round. Managed and FDA approval filing.Member of company management team, reporting to CEO. Responsible for commerzialisation activities of Navigated Transcranial Brain Stimulation technology start up. Recruited distributors, developed contracts and negotiated sales agreements, deployed business processes including sales, marketing, order fulfillment processed and tools. Created a business plan for successful external financing round. Managed and FDA approval filing.Member of company management team, reporting to CEO.



Spacelabs Healthcare

• United States
• Medical Equipment Manufacturing
• 500 - 600 Employee

• Area Sales Manager, Europe

  • 2004 - 2006

  Responsible for Spacelabs sales and service business in North Europe. Responsible for distributor sales and service channel establishment. Recruited sales and service partners, negotiated contracts and managed key accounts within territory. Responsibility of local sales and marketing strategy planning and implementation, day-to-day sales and business management and customer satisfaction. Successfully grew business within territory.Reporting to Directpor of international sales Responsible for Spacelabs sales and service business in North Europe. Responsible for distributor sales and service channel establishment. Recruited sales and service partners, negotiated contracts and managed key accounts within territory. Responsibility of local sales and marketing strategy planning and implementation, day-to-day sales and business management and customer satisfaction. Successfully grew business within territory.Reporting to Directpor of international sales



Instrumentarium Oyj/GE Healthcare inc

• Business controller; project manager for corporate finance, regulatory and M&A, compliance projects

  • 2001 - 2004

  Patient Monitoring BU business controller, busines manager for Instrumentarium/GE merger control filings. Supporting legal units in EU commission/US DOJ regulatory clearance projects and managing commitments for acquizition closing. Project management responsibility of Spacelabs business separation planning and implementation and GE/Datex Ohmeda EMEA integration. Deployed BSC strategy and metrix to BU operative mechanism, globally. Conducted various profitability improvement projects incl Working capital reduction within global supply chain.Member of BU management team, reporting to BU director.



Instrumentarium Oyj/ Datex-Ohmeda

• Global Product Line and Marketing Management roles

  • 1995 - 2001

  Responsibility for management of anesthesia and critical care monitor product lines. Management responsibities include R&D projects, product life cycle management, pricing, global product launches, marketing and sales support to sales organisations. Leadership of engineering teams, product managers, clinical application specialists and technical support engineers.Reporting to Monitoring BU manager. Responsibility for management of anesthesia and critical care monitor product lines. Management responsibities include R&D projects, product life cycle management, pricing, global product launches, marketing and sales support to sales organisations. Leadership of engineering teams, product managers, clinical application specialists and technical support engineers.Reporting to Monitoring BU manager.



Datex-Ohmeda

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Customer Support Manager

  • 1992 - 1994

  Established global after-sales support function and processes to manage the technical support of newly launched modular anesthesia patient monitor. Responsibility for technical sales and service support, technical trainings, upgrade product development and launch as well as product field quality management within end customers and distributors, globally. Creation of after sales and upgrade business for named product lines. Responsible for technical support team leadership.Reporting to After Sales Business Unit manager



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Sales Representative at Hewlett Packard Medical Oy

  • 1990 - 1992

  Sales responsibility for Cardiology products, Emergency care products and systems to healthcare professionals in Finland. Responsible for Healthcare IT solutions sales to named accounts in Finland. Responsible for distributor partner management for defibrillator product sales.Launched new cardiology products to end customers and generated new business. Sales responsibility for Cardiology products, Emergency care products and systems to healthcare professionals in Finland. Responsible for Healthcare IT solutions sales to named accounts in Finland. Responsible for distributor partner management for defibrillator product sales.Launched new cardiology products to end customers and generated new business.