Founder & CEO

• Oct 2021 - Present

As the CEO/founder of a digital marketing agency, my primary responsibility is to lead the strategic direction and growth of the agency while ensuring that we deliver high-quality, effective solutions to our clients. Some of my key responsibilities include: - Setting the overall vision and strategy for the agency and developing and implementing plans to achieve business goals and drive growth - Building and managing a high-performing team of digital marketing professionals, including hiring, training, and developing of staff - Cultivating relationships with clients and partners to drive new business opportunities and maintain high levels of client satisfaction - Developing and managing budgets, financial forecasts, and performance metrics to ensure the profitability and success of the agency - Staying up-to-date with the latest digital marketing trends, technologies, and strategies and leveraging this knowledge to inform and improve our services - Overseeing the development and execution of digital marketing campaigns for clients, ensuring they are delivered on time, on-budget, and to the highest standard of quality - Maintaining strong relationships with key industry partners and vendors and evaluating and selecting technology solutions to support our services - Ensuring compliance with relevant laws, regulations, and industry standards and fostering a culture of ethics and accountability within the agency. If you're looking for a strategic and visionary leader with a proven track record of success in digital marketing, let's connect and explore how I can help your business achieve its goals.

Analytics Manager

• Feb 2021 - Present

• Driving, developing, and implementing data-driven strategies that deliver measurable business impact. • Led and managed a team of analysts to deliver high-quality analytics projects. • Identifying and prioritizing key performance metrics and developing KPI dashboards to monitor performance and drive continuous improvement. • Collaborating with cross-functional teams to identify opportunities for data-driven decision-making and developing actionable insights that drive business outcomes. • Ensuring data quality and integrity across all analytics projects and data sources. • Developing and delivering presentations to senior leadership and other stakeholders to communicate insights and recommendations effectively.

Marketing Consultant

• Aug 2016 - Oct 2021

As a Marketing Consultant, my primary responsibility is to provide strategic guidance and solutions to clients seeking to grow their businesses through effective marketing. Some of my key responsibilities include: - Conducting market research and analysis to identify key trends, opportunities, and challenges in the industry, as well as developing insights and recommendations to inform marketing strategy - Creating and executing comprehensive marketing plans that align with business goals, target customer needs, and optimize marketing spend across multiple channels - Providing guidance and coaching to clients on marketing best practices, including branding, digital marketing, social media, content marketing, and event planning - Developing and managing marketing campaigns from ideation to execution, including budgeting, creative development, and measurement of ROI - Collaborating with cross-functional teams to ensure alignment of marketing strategy with overall business objectives and to ensure seamless execution of marketing plans. - Analyzing and reporting on marketing performance, including customer engagement, lead generation, and sales conversion rates, and making data-driven recommendations for optimization and improvement - Staying up-to-date with the latest marketing trends, technologies, and strategies and sharing industry insights with clients to drive innovation and stay ahead of the competition. If you're looking for a dedicated and experienced Marketing Consultant to help you drive business growth, let's connect and explore how I can support your organization.

Marketing Expert

• Oct 2018 - Sep 2020

As a Marketing Expert for Facebook, my primary responsibility is to help businesses grow and succeed through effective advertising strategies on the Facebook platform. Some of my key responsibilities include: - Developing and executing comprehensive Facebook advertising campaigns that align with business objectives, target customer needs, and optimize advertising spend - Conducting audience research and segmentation to identify the most effective targeting strategies, including creating and managing custom audiences, lookalike audiences, and interest-based targeting - Managing and optimizing Facebook ad accounts, including monitoring performance, adjusting budgets, and optimizing ad creative and targeting for maximum ROI - Developing and implementing testing and optimization strategies, including A/B testing, to improve ad performance and drive better results - Staying up-to-date with the latest Facebook advertising best practices, tools, and features and recommending new approaches to improve performance and achieve business objectives. - Analyzing and reporting on Facebook ad performance, including metrics such as click-through rates, conversion rates, and cost per acquisition, and making data-driven recommendations for optimization and improvement. If you're looking for a skilled and experienced Facebook Marketing Expert to help you achieve your advertising goals, let's connect and explore how I can support your business.

Communications Specialist

• Oct 2013 - Oct 2015

Marketing Manager

• Sep 2010 - Oct 2015