Experience

Manning Publications Co.

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Technical Marketing Editor

  • Mar 2017 - Present

  Owner of Manning’s Listrak email client, regularly AB testing and adapting emails to achieve higher open and click rates, sales per person, and reduce unsubscription numbers. Provide marketing copy for Manning’s website, emails, as well as third-party partners. Help maintain and grow Manning’s social media accounts (Twitter, Facebook, Medium, and Instagram). Plan, prepare, and launch all Manning sitewide sales, including but not limited to, key holidays such as Labor Day and Christmas, deal of the day sales, weekly sales, and offers exclusive to certain sections of our current customer base. Launch marketing campaigns for new releases including, but not limited to, mailers to email lists, social media posts and articles, and blogs for third-party partner sites. Monitor monthly sales and plan deals, campaigns, and launches in order to maximise total profits as a whole and for individual title launches. Show less



Packt

• United Kingdom
• E-Learning Providers
• 500 - 600 Employee

• Content Marketing Editor

  • Apr 2015 - 2017

  Increased open rates and clicks on outbound emails with engaging copy via MailChimp.Provided all marketing copy for packtpub.com.Created engaging social copy on Twitter, Google+, Facebook, and LinkedIn to increase Packt’s reach via Sprout Social.Created original blog content on packtpub.com that drives engagement, organic traffic, and conversion.Optimised all content and product information for increased SEO by continually testing and optimising said content pages using Google Analytics, BrightEdge, and GetSiteControl.Worked directly with Packt’s team of Category Managers to research marketing messaging for the increased success of key titles. Show less

• Acquisition Editor

  • Sep 2013 - Mar 2015

  Managed a team of various faiths, backgrounds, and time zones in order to ensure a smooth title publication schedule on time and on budget.Provided high-level editorial feedback on structure and content of submitted chapters.Created and managed relationships with tech creators and heads of communities to create positive links with Packt for the future.Created and managed relationships with tech creators and heads of communities to create positive links with Packt for the future. Show less

• Acquisition Editor

  • Apr 2013 - Sep 2013

  Researched book ideas for potential publication; understanding frustration points and gaps in the market.Collated and distilled evidence to create book proposals for company review panels, taking on feedback and adjusting when required.Managed projects from author contract to publication.