Experience

Uganda Breweries Limited

• Uganda
• Manufacturing
• 200 - 300 Employee

• Regional Sales Manager

  • Feb 2013 - Present

  • I Motivated, coached and developed team of Customer Relationship Representatives using diageo ways of selling skills . • Was Responsible for Hiring, Performance management, team development and terminations with the help of human resources business Partner. • Positively influenced sales of Uganda breweries Ltd products in the region through regular contacts networking and motivation in allocated distributors accounts. • Implemented UBL and distributors business strategy plans including Gold Standard for the assigned distributors. • Developed and Trained distributor sales crews and retailers, achieved Quality, Distribution, Visibility, promotion, price and persuasions (QDVPP standards) through the team. • Implemented promotion activities as planned and completed M&E submission processes . • Developed key brand building activities plans for the region that drove Business performances. • Achieved volume/ Value and return on investment targets. • Ensured health and safety requirements at work and distributors environments are adhered to. Key Achievements :- • Kampala South has since grown 8 points share from 43% in July 2017 to 51.8 % (Dec 2019 Trac report). • Also, within a period of two years Kampala south has grown to be the biggest volume selling areas in Uganda that’s by over 35% from July 2017. • In F17, spearheaded the” Seal team and Pilsner” distributions projects in northeast, the Projects delivered 20% and 18% Positive ROI respectively. These 2 projects contributed to growth of 6 points market share for north& East division in F17. • • In f17 delivered overall average executions standards for the market at 80% Vs company target of 70 Show less



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Customer Relations Representative.- Uganda Breweries

  • Oct 2010 - Mar 2013

  • Ensured optimum brand availability and visibility. • Maximized sales through closed liaison with area business partners; minimized the effects of competitor’s brands with ethical guidelines • Reported key field information to the area business partner and agreed on follow Up plans. • Administered workloads as directed and operated efficiently in management of time and budgets, positively influenced sales of UBL brands through regular contacts, networking, and motivation in allocated retails account and operated a one portfolio UBL brand approach for both beer and spirits. • Understood each element of the outlets and UBL business plans, strategized, implemented the plans • Achieved both volume and Values targets, rates of sales drivers’ standard in the outlets, implemented UBL sales force effectiveness standards for the immediate team and distributors Sales crew. • Supported the development of selling skills within external merchandiser’s crew and Retailer staff to achieved (quality, distribution, visibility, price and promotion) referred to as QDVPP standards through the team. • Ensured compliance with safety requirements at assigned distributors and in the areas operated in • Timely Submitted sales performances reports on weekly and monthly basis or as requested by the company Show less



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Distributor Manager- Lira Tobacco Stores(Distributors for British American Tobacco Uganda )

  • Feb 2006 - Sep 2010

  • motivated and managed the performance of overall distributor staff, achieved weekly, monthly and yearly target. • Was Responsible for Hiring, Performances management, Training& development and termination in consultations with the distributor • implemented the company quartly /yearly marketing plans on behalf of the distributor as per BATU guideline. • Managed overall operations of the distributor such as Sales, store department, Finances/ Banking including ensuring that periodic and final accounting reports are made. • Disseminated information from the company to the trade and gathered sensitive information related to brands performances and competitors, then forwarded them to the company for more actions. • Timely generated and submitted sales performance’s reports on weekly and monthly basis. • Performed Weekly /monthly Purchase plan and Sales forecast to BATU on behalf the distributor . • Managed and maintained distributor approved budget numbers, monitored them on weekly and monthly • Implemented BATU sales promotions in the territory as planned. • Made regular market visit in the areas to assess the true market condition for faster decision making. • Attended to customers complaints and queries on regular basis and gave Immediate feedback. Achievements: - • Implemented many BATU trade and distribution activities with great success for instance, change of sportsman face, introductions of brands such as Dunhill and Pall-Mall variants in our markets, and others with great Successes. • The area delivered 50% growth in cigarette sales in the last 4 years Show less



British American Tobacco Uganda

• Lira -Lango Sub region

• Distributor Sales Representative-Lira Tobbaco Stores(Distributors for British American Tobacco)

  • Jan 2005 - Feb 2006

  • Getting customer’s orders & delivering product of right quality and quantity • getting payments and issuing of receipts. • Ensured there is quality in every outlet through frequent stock checks and rotations • Placed merchandising materials in outlets to support brand sales. • Drove distributions by Ensuring that the right brands were availed in the right outlets. • Keeping and updating records of customers on routes, updated using call cards. • Carried out sales promotions as planned, Monitored and gathered report about activities of BATU competitors. Show less