E-Commerce Marketplace Specialist

• May 2022 - Present

Jamieson Wellness (JWEL.TO) houses 4 Canadian brands: Jamieson Vitamins, Progressive Nutritional, Iron Vegan, and Smart Solutions as well as 1 US brand: YouTheory Responsible for managing product listings for 5 brands across all digital marketplaces, including our own direct-to-consumer (D2C) sites (Shopify), as well as Amazon, Costco, Walmart, Well.ca and more. Also merchandises, designs and updates digital storefronts on D2C sites, Amazon and Well.ca to match quarterly themes which cater to customer needs based on the time of year. Moreover, ensures product content is stored correctly in Product Information Master (PIM), Jasper, and works with the vendor to optimize tool for efficiency and ease of use. Helps manage affiliate partnerships via Rakuten and other platforms, assisting with expansion of brand, contract negotiation, and marketing campaigns with major partners. Also led the research, scoping and implementation of a search engine optimization (SEO) solution for the team and helps manage SEO for all brands with SEM Rush through keyword research, content, and more. Lastly, heavily involved in Amazon, creating Amazon A+ content pages for different consumer need states, helping them become educated on products and enhancing their overall shopping experience. Show less

Blog Writer

• May 2023 - Present

Completely manage the U.S. and Canadian blogs for Tesloid. Have helped increase traffic to their direct-to-consumer sites. This was accomplished with keyword research, and then writing original, digestible and factually correct content that follows best practices for SEO. Also sources images or take and edit photos myself to support the content. Completely manage the U.S. and Canadian blogs for Tesloid. Have helped increase traffic to their direct-to-consumer sites. This was accomplished with keyword research, and then writing original, digestible and factually correct content that follows best practices for SEO. Also sources images or take and edit photos myself to support the content.

Content Specialist

• Jun 2021 - May 2022

Responsible for managing all social media channels including LinkedIn, Instagram, Facebook, Twitter, Tik Tok, and Pinterest as well as facilitating the scheduling of all social media using Buffer. Also championed different social media campaigns, starting the Optimity Pinterest page, Tik Tok page as well as a Facebook Group for users from scratch and growing engagement tremendously in all three. Help create health-related content for day-to-day functions of the app, in addition to building strategy and content workflows in Figma for specific health campaigns. Moreover, work with partners and vendors to guarantee marketing deliverables are met in a timely manner and that all expectations are met successfully. Responsible for creating copy for various marketing initiatives for internal campaigns as well as for external partners. Design, write copy for, and manage email marketing and push notifications via Iterable, and able to segment messages to different sub-populations when needed. Also able to A/B test email marketing campaigns and track data to document what strategy was most effective. Moreover, create custom links in Branch for all marketing campaigns which redirect users to specific pages in-app. Lastly, manage publishing of materials for Optimity blog through WordPress and improve search engine optimization (SEO) score for blog using Clearscope. Show less

Administrator & League Convenor

• Apr 2019 - Apr 2022

Manage invoices through PayPal, process payments through Square, and handle cheques or cash transactions. Responsible for updating and maintaining information posted on Website using WordPress and Microsoft Excel. Accountable for majority of emails and phone calls, providing clients with accurate and comprehensive information while also coordinating registration for all classes. Convene a division of the House-League program, facilitating recruitment of coaches and running draft for 120 kids in the division. Handle any complicated and challenging issues to ensure customer satisfaction. In charge of writing newsletters to provide information to subscribers and also helping to maintain a positive public image of the organization by completing assignments related to social media. Show less

Content Writer & Social Media Specialist

• Jul 2020 - Jul 2021

Responsible for writing and editing journalistic style articles regarding research conducted by U of G faculty for various publications. A total of 16 publications during tenure. Carefully draft and publish weekly Tweets, Tik Tok videos, and Instagram posts for U of G research social media accounts while following all AODA guidelines. Was given project lead duties for a project to combine and curate a playlist of videos to YouTube in order to showcase research excellence of at U of G. Delegated assignments to team members and created multiple IGTV series re-purposing the YouTube videos for further exposure of research excellence at the University. Other duties include interviewing professors and other University faculty while meticulously taking notes, and capturing photos and videos, then editing them for different projects that represent the study. Show less

Tutor

• Sep 2016 - Jun 2021

Guiding students through a variety of curriculums based on their needs. In charge of constructing lesson plans and responsible for creating a warm and friendly environment for client. Communicating and listening to all parent questions and concerns. Assisting clients with grammar skills, essay writing, and more. Guiding students through a variety of curriculums based on their needs. In charge of constructing lesson plans and responsible for creating a warm and friendly environment for client. Communicating and listening to all parent questions and concerns. Assisting clients with grammar skills, essay writing, and more.

Key-Holder & Merchandiser

• Jul 2017 - Sep 2019

English as a Second Language (ESL) Tutor

• Apr 2019 - Aug 2019

Sports Monitor

• Dec 2015 - Sep 2016