Experience

Omniarch

• Sweden
• Business Consulting and Services
• 1 - 100 Employee

• Partner, Senior Consultant and Team Lead

  • Oct 2021 - Present

  Supporting growing and leading e-commerce organisations with strategy, technology selection and implementation Team lead of of six senior e-commerce consultants Data driven problem solver Supporting growing and leading e-commerce organisations with strategy, technology selection and implementation Team lead of of six senior e-commerce consultants Data driven problem solver



Ventanas95

• Sweden
• Online and Mail Order Retail
• 1 - 100 Employee

• Chief Commercial Officer (CCO) and Co Founder

  • Jan 2022 - Present

  Saas-solution to quickly start selling globally on Centra. Saas-solution to quickly start selling globally on Centra.



SmartGroup

• Advisor To The Board

  • May 2021 - Present



Dometic

• Sweden
• Manufacturing
• 700 & Above Employee

• E-Commerce Operations Manager

  • Jun 2020 - Oct 2021

  Driving technological and operational e-commerce capabilities globally. Responsible for B2C platform selection and product owner /strategy lead of global rollout. Product owner of US B2B e-commerce platform.

• Digital Commerce Manager

  • Nov 2018 - Jun 2020

  Product owner and project manager of Dometic's largest B2B Ecommerce launch to date.



Freelance: web / webshop development / graphic design

• Stockholm, Sweden

• Freelance Web & E-Commerce Developer

  • Jan 2010 - Jul 2021

  Web development / e-commerce development or project management within related areas. Launched 20+ projects. Decent skills in php, sql, javascript. Competence within online marketing, social media marketing, graphic design, e-mail marketing, SEM, Google Analytics, Google Adwords, Tag Manager etc. Web development / e-commerce development or project management within related areas. Launched 20+ projects. Decent skills in php, sql, javascript. Competence within online marketing, social media marketing, graphic design, e-mail marketing, SEM, Google Analytics, Google Adwords, Tag Manager etc.



Ervik Surfshop

• Norway
• Spectator Sports

• Surfboard Designer and Co-Founder

  • Jan 2017 - Apr 2020

  Project with friends that grew and was eventually sold mid 2020. Was responsible for CAD surfboard shaping and sourcing from China Project with friends that grew and was eventually sold mid 2020. Was responsible for CAD surfboard shaping and sourcing from China



Blueair

• Sweden
• Consumer Goods
• 1 - 100 Employee

• E-Commerce Manager DTC

  • Nov 2017 - Nov 2018

  Managed the first launch (US market) of a global rollout of a new e-commerce experience built on Sales Force Commerce Cloud (ex Demandware). Worked as product owner in a complex environment with many stakeholders. Together with my team, we set the foundation for future digital expansion and more than doubled mobile conversion rate. Managed the first launch (US market) of a global rollout of a new e-commerce experience built on Sales Force Commerce Cloud (ex Demandware). Worked as product owner in a complex environment with many stakeholders. Together with my team, we set the foundation for future digital expansion and more than doubled mobile conversion rate.



TRIWA

• Sweden
• Retail Apparel and Fashion
• 1 - 100 Employee

• E-Commerce Director

  • Jun 2017 - Oct 2017

  Budget owner of online department and part of the management team. Daily work entails prioritising between technical improvements and managing sales driving activities, analysis and reporting. Responsible for global online expansion with focus on China, Japan and the US.Managing platform and third party providers such as front- and backend developers, payment providers, SEM consultants etc. Guiding work of Jr. E-Commerce Manager and team.

• E-Commerce Manager

  • Mar 2015 - Jun 2017

  Owner of online sales budget and site development budget. Part of management team. Daily work entails prioritising between technical improvements and managing sales driving activities, analysis and reporting. Responsible for global online expansion with focus on China, Japan and the US.Managing platform and third party providers such as front- and backend developers, payment providers, SEM consultants etc. Guide daily work of E-Com assistant.



Bemz

• Sweden
• Retail
• 1 - 100 Employee

• Global E-Commerce Manager

  • Jan 2014 - Mar 2015

  Responsible for running the global e-commerce operations at Bemz.com (exceeding 50 MSEK / Year). Delivered on yearly budget and left the company on track for the 2015 goals. Job involved analysis, reporting and bettering data driven decision making processes. Responsible for various customer database projects and linking them to email marketing, strategy and automation. Led developers in site improvements on weekly basis. Responsible for payments and redesigning and improving the checkout process. Tools used: Google Analytics, Dynamics AX, Excel, Jira, EpiServer Commerce, Photoshop/Illustrator, Apsis



Pedab Group

• Stockholm, Sweden

• E-Commerce Manager (Sweden and Denmark)

  • Sep 2012 - Jan 2014

  Responsible for launching and growing online sales in Sweden and Denmark. Sales exceeded 15 MSEK the first full year. Initiated running improvements carried out by two in house developers. I also had Nordic responsibility for the e-mail marketing platform, supporting colleagues with templates, functions and strategies. Daily tasks included campaign planning and execution, managing site development and crunching numbers. Responsible for launching and growing online sales in Sweden and Denmark. Sales exceeded 15 MSEK the first full year. Initiated running improvements carried out by two in house developers. I also had Nordic responsibility for the e-mail marketing platform, supporting colleagues with templates, functions and strategies. Daily tasks included campaign planning and execution, managing site development and crunching numbers.



Despec Nordic

• Denmark
• Wholesale
• 1 - 100 Employee

• Marketing Coordinator

  • Sep 2010 - Sep 2012

  Head of marketing group. Responsible for creation, implementation and analysis of B2B marketing campaigns. Responsible for webshop, e-mail marketing, graphic design, product database etc. Head of marketing group. Responsible for creation, implementation and analysis of B2B marketing campaigns. Responsible for webshop, e-mail marketing, graphic design, product database etc.



Consulate of Sweden

• Government Administration
• 1 - 100 Employee

• PR & Communications Assistant

  • Jul 2009 - Sep 2010