Experience

GetResponse

• Poland
• Software Development
• 300 - 400 Employee

• Product Marketing Lead | Product Manager

  • May 2022 - Present

  This role evolved from my previous one. Besides my standard Product Marketing work. I wanted to focus on developing our website, master the CRO area, and start working closely with developers to develop my skills as a manager and leader. During my time as Web Marketing Lead (and Product Marketing Manager) I managed to increase the CRO of product pages from 5% to 12%. Some of the pages generated CR as high as 25%. I managed to deliver web services (as CMSs) that promote specific areas of our product like website templates, integrations. As a Web Marketing Lead, I'm responsible for planning and executing short and long-term strategy for GetResponse’s website, which includes: - Managing the Web Marketing Team (currently a team of two)- Building new processes to improve the efficiency and effectiveness of cross-team collaboration - Budget management- Building and maintenance of website’s roadmap- Building mockups for new landing pages – frameworks, copy (Figma, Marvel app)- Copywriting - Planning and executing website projects in cross-team environment: SEO, designers, localization, developers- CRO (conversion rate optimisation, AB Testing, constant data analysis)As a Product Owner, I'm responsible for the short and long-term strategy of the Digital Marketing Systems Team. In this role, I'm directly responsible for the following: - Managing the work of 7 developers and QAs- Managing the team's backlog- DMS roadmap development and maintenance- Sprint planning and task delegation- Running backlog refinement sessions Show less

• Product Marketing Manager

  • Oct 2020 - Jun 2022

  As a Product Marketing Manager, I was responsible for the go-to-market strategy for new GetResponse features and products. My area of work covered proper product positioning on our websites, product launches, marketing, and customer research and communication. My work included: - Planning and executing product launches (GTM) and seasonal campaigns- Planning and executing customer communication (email, in-app, on-site, webinars)- Creating positioning briefs for GetResponse features and products- Recording product demos, video tutorials, and promo videos- Copywriting- Webinars planning and co-hosting- Building mockups and landing page frameworks for new features and products - Website maintenance and optimization - Planning and executing website projects in the cross-team environment: SEO, designers, localization, developers- Competitors analysis (Kompyte) Show less

• Product Marketing Specialist

  • Jul 2019 - Oct 2020

  I started my career at Getresponse as Product Marketing Specialist. Pretty quickly I became responsible for running product launch campaigns and was managing customer communication across channels. - Executing product launches (GTM) and seasonal campaigns- Creating and executing customer-facing communication (email, in-app, on-site, webinars)- Copywriting- Competitors analysis (Kompyte)- Webinars planning- Recording product demos, video tutorials, and promo videos- Building mockups and landing page frameworks for new features and products - Planning and executing website projects in cross-team environment: SEO, designers, localization, developer Show less



Bluestone PIM

• Norway
• Software Development
• 1 - 100 Employee

• Influencer Marketing Specialist

  • Apr 2019 - Jun 2019

  Developing and managing relations with influencers, bloggers, and experts from the e-Commerce landscape. Developing and managing relations with influencers, bloggers, and experts from the e-Commerce landscape.



ClickMeeting

• Poland
• Software Development
• 1 - 100 Employee

• PR & Communication Specialist

  • Jan 2018 - Mar 2019

  - Comprehensive social media management- Content creation and distribution (blog articles, guides, videos)- Working with external agencies on marketing and PR activities - Influencer marketing- Running and executing webinars with Influencers (co-hosting)- Working on the brand image by increasing number of reviews (G2, Capterra, TrustPilot, etc.)- Managing PR budget- Preparing, managing and evaluating marketing campaigns for launching new products or marketing initiatives- Representing company on the international trade-shows and conferences Show less

• Marketing Specialist

  • Aug 2015 - Jan 2018

  - Comprehensive social media management- Content creation and distribution- Representing company on the international trade-shows and conferences- Researching and analysing of competitors marketing activities and campaigns- Preparing, managing and evaluating marketing campaigns



brandish®

• Poland
• Advertising Services

• Copywriter (internship)

  • Jun 2015 - Jul 2015



Costa Coffee

• United Kingdom
• Retail
• 700 & Above Employee

• Supervisor

  • Nov 2011 - Jun 2015

  - Managing a retail coffee shop and the team of 10 - Managing a store supplies and taking care of financial performance and the budgets - Customer service - Managing a retail coffee shop and the team of 10 - Managing a store supplies and taking care of financial performance and the budgets - Customer service



CUBE Promotion

• Poland
• Advertising Services

• Brand Ambasador of Bushmills

  • Oct 2011 - Aug 2014

  Building of brand awareness of the product, through promotional campaigns at the selected events. Building of brand awareness of the product, through promotional campaigns at the selected events.