Oshrat Slama Grozman
Director of Marketing and Communications at M²: The Institute for Experiential Jewish Education- Claim this Profile
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English Full professional proficiency
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Hebrew Native or bilingual proficiency
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Bio
Michelle H.
I have been consistently impressed with Oshrat's attitude and productivity. Oshrat is both very bright and quite motivated. She devotes herself to her marketing activities with a high degree of diligence. She is a quick learner and has shown the ability to digest large volumes of information. Oshrat is willing to take calculated risks, try new things and be hands-on across a range of marketing communications activities, which is rare for a seasoned marketer. She will reach out to people and involve them throughout to ensure that they feel engaged and that they're receiving good "customer service" from the Marketing function.
Yariv Bash
As SpaceIL founder, and as the CEO in the organization's early days, I hired Oshrat, and I highly recommend you to do the same! Oshrat is a talented marketer and an original content creator. She is a creative person who puts her soul into her work. She is always looking to expand her knowledge and stay up-to-date with the latest marketing trends. If you are looking for a real team player, look no further
Michelle H.
I have been consistently impressed with Oshrat's attitude and productivity. Oshrat is both very bright and quite motivated. She devotes herself to her marketing activities with a high degree of diligence. She is a quick learner and has shown the ability to digest large volumes of information. Oshrat is willing to take calculated risks, try new things and be hands-on across a range of marketing communications activities, which is rare for a seasoned marketer. She will reach out to people and involve them throughout to ensure that they feel engaged and that they're receiving good "customer service" from the Marketing function.
Yariv Bash
As SpaceIL founder, and as the CEO in the organization's early days, I hired Oshrat, and I highly recommend you to do the same! Oshrat is a talented marketer and an original content creator. She is a creative person who puts her soul into her work. She is always looking to expand her knowledge and stay up-to-date with the latest marketing trends. If you are looking for a real team player, look no further
Michelle H.
I have been consistently impressed with Oshrat's attitude and productivity. Oshrat is both very bright and quite motivated. She devotes herself to her marketing activities with a high degree of diligence. She is a quick learner and has shown the ability to digest large volumes of information. Oshrat is willing to take calculated risks, try new things and be hands-on across a range of marketing communications activities, which is rare for a seasoned marketer. She will reach out to people and involve them throughout to ensure that they feel engaged and that they're receiving good "customer service" from the Marketing function.
Yariv Bash
As SpaceIL founder, and as the CEO in the organization's early days, I hired Oshrat, and I highly recommend you to do the same! Oshrat is a talented marketer and an original content creator. She is a creative person who puts her soul into her work. She is always looking to expand her knowledge and stay up-to-date with the latest marketing trends. If you are looking for a real team player, look no further
Michelle H.
I have been consistently impressed with Oshrat's attitude and productivity. Oshrat is both very bright and quite motivated. She devotes herself to her marketing activities with a high degree of diligence. She is a quick learner and has shown the ability to digest large volumes of information. Oshrat is willing to take calculated risks, try new things and be hands-on across a range of marketing communications activities, which is rare for a seasoned marketer. She will reach out to people and involve them throughout to ensure that they feel engaged and that they're receiving good "customer service" from the Marketing function.
Yariv Bash
As SpaceIL founder, and as the CEO in the organization's early days, I hired Oshrat, and I highly recommend you to do the same! Oshrat is a talented marketer and an original content creator. She is a creative person who puts her soul into her work. She is always looking to expand her knowledge and stay up-to-date with the latest marketing trends. If you are looking for a real team player, look no further
Experience
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M²: The Institute for Experiential Jewish Education
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Director of Marketing and Communications
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Sep 2020 - Present
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AKT Global
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United Kingdom
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Business Consulting and Services
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100 - 200 Employee
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Marketing Manager, AKT Israel
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Jul 2019 - Aug 2020
• Running data-based B2B campaigns on social media and digital platforms • Planning and executing webinars and roundtable events for customers • Leading an HR Tech Startup Accelerator project, AKT LABS aktlabs.com • Producing white papers, infographic sheets, and other marketing materials • Researching and establishing foundations for launching a new professional podcast • Developing and implementing a strategic marketing plan • Running data-based B2B campaigns on social media and digital platforms • Planning and executing webinars and roundtable events for customers • Leading an HR Tech Startup Accelerator project, AKT LABS aktlabs.com • Producing white papers, infographic sheets, and other marketing materials • Researching and establishing foundations for launching a new professional podcast • Developing and implementing a strategic marketing plan
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SpaceIL
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Israel
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Aviation & Aerospace
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1 - 100 Employee
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VP Marketing
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Nov 2015 - May 2019
• Membership in the organization's management, responsibility for planning and managing the annual marketing budget• Working with international interfaces, such as: Google Lunar XPRIZE Competition administration; AIPAC Conference headquarters in Washington DC; production companies of a National Geographic documentary and a JJ Abrams documentary series for Google, etc.• Initiating and executing strategic partnerships and marketing collaborations in campaigns with leading companies in the Israeli market, such as Telma (Unilever) and with relevant partners from the space industry, such as the Israeli Ministry of Science and Israel Aerospace Industries’ spokesmen offices• Production of exhibition booths and press conferences, such as: a launch contract signing ceremony at the President's Residence in Jerusalem; hosting of the annual international summit of the Google Lunar XPRIZE competing teams in Israel, in cooperation with Google headquarters in Tel Aviv• Responsible for PR and managing the organization’s Public Relations agencies: interacting with journalists in Israel and abroad, drafting press releases, assimilating the organization's messaging, guiding the team’s spokespeople to give interviews to the media• Marketing writing, management of the organization's website, content editing of a quarterly newsletter, both in Hebrew and English• Day to day management of a social media agency and building a monthly work plan• Branding and responsibility for producing marketing materials, videos and presentations for donors, institutions and public figures, such as: Israel’s Prime Minister, Jerusalem Municipality, etc. Show less
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Director Of Marketing Communications
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Nov 2012 - Oct 2015
• Responsible for PR, building and maintaining the relationships with journalists in Israel and abroad, drafting and distributing Press Releases, drafting and implementing the organization's messaging, preparing and guiding the staff speakers for media performances• Managing campaigns, including establishment and launching of a new website and an Online Store, managing TV and web campaigns in cooperation with Yes Cable Company and Bezeq Communications Company (pro-bono), and promoting a crowdfunding campaign on IndieGogoplanning and executing the participation in exhibitions and conferences in Israel and abroad, including: planning and managing SpaceIL's booth at the "Space Mania" Pavilion in Tel Aviv Port, designing and executing SpaceIL's float at the Israel Day Parade 2014"on Fifth Avenue in New York, and designing the marketing presence of SpaceIL at AIPAC conference in 2013 etc.• Hands-On management of Social Media and Copywriting: Copywriting for newsletters, brochures and other marketing materials and managing the day-to-day maintenance of the website and the social media channels, both in English and Hebrew• Responsibility for documenting and managing an archive for the upcoming historic day of Israel's landing on the Moon• Overall responsibility for branding, designing and producing presentations and marketing materials Show less
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TBWA\יהושע
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Israel
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Advertising Services
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1 - 100 Employee
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Copywriter
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Nov 2010 - Mar 2012
• Formulating creative ideas and concepts for campaigns. • Producing and optimizing efficient marketing content in various media: TV, online, print, radio, direct marketing and outdoor. • Developing the creative ideas and supervising throughout the whole creative process: from presentation to the client, through designing and production, until airing. • Writing and editing marketing texts, formulating sharp messages, scripts and slogans for clients' brands. • Formulating creative ideas and concepts for campaigns. • Producing and optimizing efficient marketing content in various media: TV, online, print, radio, direct marketing and outdoor. • Developing the creative ideas and supervising throughout the whole creative process: from presentation to the client, through designing and production, until airing. • Writing and editing marketing texts, formulating sharp messages, scripts and slogans for clients' brands.
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McCann TLV
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Advertising Services
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100 - 200 Employee
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Copywriter
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Jun 2009 - Oct 2010
• An in-depth acquaintance of the leading brands in the Israeli market. • Formulating creative ideas and campaign concepts for clients' brands, focusing on digital and social media campaigns, along with traditional advertising. • Working as a part of a creative team, together with an art director.
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Traffic Coordinator
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Apr 2007 - Jun 2009
• Making an informed division of labor between the creative teams and ensuring a smooth work flow, keeping track of schedules, planning and managing departmental meetings.• Editing and sending creative materials to local and international creative competitions.• Managing and coordinating the work with a variety of interfaces at the office.• Reporting directly to the VP Creative.
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Yedioth Ahronoth
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Israel
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Newspaper Publishing
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200 - 300 Employee
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Producer
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Jan 2005 - Apr 2007
• Running the "nerve center" of the newsroom and delegating photographers and reporters' coverage assignments in real time: routine or emergency. • Managing a forecast of newsworthy events in the area based on updates from the most important spokesman offices, such as the Prime Minister's, the President's and the police's. • Filtering the ongoing press releases, received from PR and spokesmen, and sorting it by relevance to the reporters. • Reporting directly to the Newsroom Chief and assisting him. • Reporting to the main newsroom in Tel Aviv, as major news events accrued in the area. Show less
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Education
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2003 - 2006
The Hebrew University
Bachelor's degree, Communication and Media Studies, Internation relations -
2008 - 2009
"Ha'betzefer" Advertising School
Copywriting
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