Digital Marketing & Business Analyst Intern

• Jul 2018 - Aug 2019

During my year-long industrial placement, I worked at a company called Layup, a subsidiary of Creative Software that offers a gamified, social-driven Learning Management System for corporate training. • Collected data by conducting a competitive analysis of various companies' market offerings, identifying market trends, pricing/business models, sales, and operational methods. • Multiple educational instances were managed and customized for clients based on their requirements. • Researched multiple ways to improve productivity. • Managed multiple social media platforms by creating content that included text posts, videos, and images. • Scheduled social media posts by using appropriate applications and analyzed the performance of each post. • Developed digital marketing strategies and campaigns to consistently promote Layup. • Created a website for Layup and utilized multiple SEO techniques to improve its ranking and visibility on search engines. • Contributed to the successful conversion of learning content offered by John Keells Holdings into interactive courses, resulting in increased engagement and improved learning outcomes. Show less