Experience

LAUGFS Holdings Limited

• Sri Lanka
• Oil and Gas
• 100 - 200 Employee

• Marketing Manager

  • Jun 2019 - Present

  - Heading the Marketing function, formulating and executing marketing strategies, achieving set annual corporate objectives including ATL/ BTL/Digital promotional calendars, programs, and other marketing projects. - Developing marketing growth strategies to enhance the current business focused both on financial gain and customer satisfaction, developing strategies to increase market share. - Formulating and implementing SBU and Group level brand and communication strategies (ATL, BTL and Digital), enhancing brand salience and corporate brand portfolio value. - Maintenance of brand standards, management of compliance across all brand communication channels. - Initiating the overall digital marketing strategy, managing the social media presence in platforms such as Facebook, Instagram, LinkedIn, Google, etc. and administering online activities for the organization - Managing agencies, consultants, freelancers, and other suppliers, including contract negotiation and management, coordinating, and liaising with all media institutes. - Development of internal communications activities inspiring employees and creating engagement within the organization. - Managing key accounts and corporate client base to ensure customer satisfaction and retention. - Monitoring the overall customer complaint management and query handling of the Call Centre. - Management of Additional Revenue Streams i.e., ATMs, Billboards, Space Renting, and other value-added services. - Market Research, competitor evaluation and devising counter strategies to gain proactive competitive edge. - Development and execution of annual CSR strategy and managing annual fund-raising activities Show less



Great Western International Ltd

• Sri Lanka

• Senior Business Development Manager

  • Aug 2017 - May 2019

  - Being responsible in initiating operations in Sri Lanka importing and distributing Wines, Spirits, Beer and Riedel Glassware overlooking over 200 wine labels and over 50 labels of foreign spirits. - Planning and executing annual sales and marketing plan in Wines, Spirits and Beer segments in both On-Trade, Off-Trade & Modern Trade. - Conducting market level brand initiatives, events and activations, brand visibility enhancement projects, etc. - Developing segment wise Monthly and Quarterly forecasts and Budgets (A&P Budgets, etc.) based on the market potential and channel & brand activities. - Establishing overall social and digital media strategy, managing social media platforms, deploying ROI driven campaigns, development of company website, etc. - Support financial planning and analysis functions including annual operating plans and long-term plans. Executing profit maximizing and revenue maximizing strategies - Managing the client relationship division to ensure repeat purchases are secured and improve the retention of profitable customers. - Managing business stakeholders and certain government bodies to achieve the annual business plan. - Fostering and developing relationships with business stakeholders; customers, suppliers and other partners and negotiating with international suppliers and stakeholders - Assessing market gaps to proactively block and gain competitor share through strategic initiatives. - Training & Development of Internal staff and external partners to inculcate current knowledge required to promote and increase regional sales volumes. Show less



DISTILLERIES COMPANY OF SRI LANKA PLC

• Sri Lanka
• Food and Beverage Services
• 1 - 100 Employee

• Sales Manager - Southern Region

  • Oct 2016 - Aug 2017

  - Being responsible for achieving annual brand and channel KPIs in Local Spirits, Imported Spirits and Wine segments via 06 distribution operations managing over 150 personnel. - Being responsible for the achievement of annual brand and channel wise sales & marketing KPIs, market growth and market share in both DCSL brands (Locally Manufactured Arrack) and Periceyl brands (Locally Manufactured Foreign Liquor, Imported Wines & Spirits) ranges in Southern Region. - Initiating Brand Guidelines and Channel Guidelines for the region and designing and deploying brand and channel initiatives. - Streamlining the traditional distribution process, route restructuring and implementation of a SFA system. - Coaching and Mentoring the Regional Team and Transferring Core Sales and Marketing Skills - Customer Relationship and Business Client Management - Market Research Show less



Lion Brewery (Ceylon) PLC

• Sri Lanka
• Food and Beverage Services
• 200 - 300 Employee

• Territory Development Manager

  • Dec 2012 - Aug 2016

  - Being responsible for the achievement of annual regional Brand-wise and Channel-wise (Off-Premise, On-Premise, Modern Trade) sales & marketing KPIs, market growth and market share in both Beer (Lion, Carlsberg, Corona, etc.) and Foreign Sprits segments (Diageo and Moët-Hennessey). - Managing distributor and agent operation in assigned regions and enhancing distributor ROI profitability. - Development and execution of regional channel-wise brand marketing and communications strategies - Coaching and mentoring regional teams - Customer Relationship and Client Management - Market research Show less



SMM Halcyon (Pvt) Ltd

• Sri Lanka

• Medical Representative

  • Sep 2011 - Nov 2012

  - Part of the Group’s Marketing team that launched Vitabiotics (UK) nutritional brands in Sri Lanka being responsible in formulating and executing brand and trade marketing strategies. - Planning and executing product presentation to physicians and pharmacists on the therapeutic use of products, mode of action, features and benefits thus achieving annual sales targets. Planning and implementation of brand strategies for the Vitabiotics (UK) product range. - Part of the Group’s Marketing team that launched Vitabiotics (UK) nutritional brands in Sri Lanka being responsible in formulating and executing brand and trade marketing strategies. - Planning and executing product presentation to physicians and pharmacists on the therapeutic use of products, mode of action, features and benefits thus achieving annual sales targets. Planning and implementation of brand strategies for the Vitabiotics (UK) product range.



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Customer Service Executive

  • Dec 2010 - Aug 2011

  Managing customers in the UK, attached to a process related with account closures and overseas fund transactions (CLORMS), handling inbound and outbound communications and processing electronic data from across the globe to resolve overseas customer queries. Managing customers in the UK, attached to a process related with account closures and overseas fund transactions (CLORMS), handling inbound and outbound communications and processing electronic data from across the globe to resolve overseas customer queries.