Oscar Solorzano
Digital Recharge and payment platforms coordinator at Telefónica- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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French Limited working proficiency
Topline Score
Bio
Credentials
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Cultural Diversity Management
TelefonicaJan, 2019- Oct, 2024 -
Finance Essentials
TelefonicaJan, 2019- Oct, 2024 -
Game Theory
TelefonicaJan, 2019- Oct, 2024 -
Marketing: Interactive and Digital
TelefónicaJan, 2019- Oct, 2024 -
Design Thinking
TelefonicaDec, 2018- Oct, 2024 -
International Business
Tecnológico de MonterreyDec, 2017- Oct, 2024 -
Google Ads Fundamentals
GoogleSep, 2018- Oct, 2024
Experience
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Telefónica
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Spain
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Telecommunications
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700 & Above Employee
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Digital Recharge and payment platforms coordinator
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Apr 2021 - Present
Got promoted inside the same position, due to excellent results and receiving new responsibilities:-Increased 2021 sales revenue by 15% with marketing strategies -Specialized in B2B sales and end-to-end users, brought new businesses each month to surpass revenue goals -Managed CRM software for better organization of leads and marketing campaigns -Worked with new partners (other companies) to sell our products and created a profitable relationship with bilateral benefits -B2B Representation of the company as account executive to demonstrate the benefits of our product and the growth potential of it -Implemented new software with telecomm companies, for anti-fraud tools and payment gateways, which decreased chargebacks by 30%, increased acceptance rate by 35% and, saved costs by 45%
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Digital Recharge Senior Specialist
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Dec 2019 - Apr 2021
Managing of digital recharge services-Development of new sales channels creating B2B leads and follow-up-Contacted potential clients vía Linkedin, email, SMS and phone to offer them to sell our top-up service in their website-Development of new payment channels, partnerships and synergies -Created added value services sites with software companies-Develop, modify or update the commercial offer to prepaid users -Increased revenue by 22% in 2020 in digital channels with promotions, B2B sales and dynamics -Stimulate the user to add more balance in digital services-Product owner (leader) of agile teams for business development projects-Develop, modify or update the commercial offer to prepaid users -Development of new payment channels, partnerships and synergies with other companies -Develop communication and segmentation of Marketing Campaigns-Implementation of anti-fraud and chargebacks prevention tools -Implementation of new payment gateways in all digital channelsidentifying areas of improvement and consulting experts on the field-Planning, execution and continuous improvement of marketing campaigns to drive ongoing positive results in key consumer KPIs.-Proven track of record on delivering on time and in line with budget allocated.
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Added Value Marketing Analyst
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Dec 2018 - Dec 2019
-Development and improvement of airtime and data lending services (increased 117% of revenue)-Managing of Data Monetization deals with third parties-Development of new sales channels and added value services sites-Creation and development of RTD promotions and gamification marketing activities -Development of RCS messaging platform -Develop, modify or update added value services to existent prepaid users -Increase revenue with digital offers, promotions, and dynamics. -Stimulate the user to add more balance to their account -Develop and adapt the communication and segmentation of Marketing Campaigns-Control and follow the recurrence and behavior of the client- Work with the advertising and IT teams about the audio, arts, technical specs, and locutions of the offers and promotions-Validate the texts, look and feel, images, contracts, and flows of the marketing campaigns-Develop commercial releases for the launch, update, and modification of offers and promotions-Manage the negotiation and legal process with telecom suppliers for actual and new services
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Marketing Analyst
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Sep 2017 - Jun 2018
Enterprise that owns two restaurants and two bars.Responsibilities-Creation of publicity and advertising campaigns-Creative part in brand activations, branding and positioning.-Responsible of influencers team-Develop commercial strategies and alliances with the most important companies in the city. -Community management 26K followers total)-Content creation -Brand experience creation -Supervision of marketing team (6 total)-Develop and execute a brand strategies-Reach sales goals, getting more clientele-CRM-Monitor marketing budgetHighlights-Raised clientele by an average of 44% in the restaurants every time an activation was conducted. Multiplied social media engagement by 10 times (likes, comments, follows, views, etc.) and raised clientele by 10%. -Raised sales by 12.3% in 6 months-Developed a rebranding strategy that generated 9.2% more of clientele
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Club Santos Laguna
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Mexico
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Spectator Sports
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1 - 100 Employee
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Marketing Intern
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Jan 2014 - Nov 2017
Professional soccer team being the 9th most valuable in the American continent. Responsibilities-Coordination of the activities of animation and entertainment on game days-Support in halftime shows, customerservice, logistics of the volunteers in the game, etc.-Creative support for customer experience.-Allocation of the volunteers with differentneeds. Professional soccer team being the 9th most valuable in the American continent. Responsibilities-Coordination of the activities of animation and entertainment on game days-Support in halftime shows, customerservice, logistics of the volunteers in the game, etc.-Creative support for customer experience.-Allocation of the volunteers with differentneeds.
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Grupo Lala
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Food and Beverage Services
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700 & Above Employee
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Marketing Intern
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Aug 2016 - Jan 2017
-Promotions tracking, material control, contact with suppliers-Market research and analysis. -Organization and accounting of marketinginventory. -Promotions tracking, material control, contact with suppliers-Market research and analysis. -Organization and accounting of marketinginventory.
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Education
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2013 - 2017
Tecnológico de Monterrey
Bachelor's degree, Marketing -
2017 - 2017
Zagreb School of Economics and Management
Bachelor's degree, Marketing -
2015 - 2015
Toulouse Business School
Bachelor's degree, Marketing
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